E-mail engagement increase with automation

danielfgregor
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  • Project creator

I managed monthly e-communications for a number of businesses over 8+ years. I worked with Dotmailer, Concep, Mailchimp and Salesforce software tools.
My experience includes:

  • I can optimise open rates through A/B testing and reminders.
  • I have experience in building automation journeys up to 3-5 emails per journey.
  • I keep newsletters relevant to the audience by applying audience segmentation and using KPIs to measure impact.
  • I track interaction with the email content to improve email performance.
  • I achieved low unsubscribe and bounce rates with the newsletters I managed.
  • I can draft content for newsletters in English, and edit articles.