Hi, I’m Daniel Gotsev, a results-driven freelance performance marketing consultant with over a decade of experience helping brands grow through data-driven PPC, CRO, and analytics. I partner with clients to design end-to-end campaigns across Google Ads, Meta, LinkedIn, Reddit, TikTok, and more, grounded in market research, segmentation, USP development, and buyer personas to generate measurable results. Beyond paid media, I build SEO strategies, lead-generation programs, and content initiatives, leveraging a wide toolkit (GA4, GTM, Search Console, HubSpot, Mailchimp, WordPress, Shopify) to drive visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams and translating complex data into clear, actionable insights and dashboards for stakeholders.

Daniel Gotsev

Hi, I’m Daniel Gotsev, a results-driven freelance performance marketing consultant with over a decade of experience helping brands grow through data-driven PPC, CRO, and analytics. I partner with clients to design end-to-end campaigns across Google Ads, Meta, LinkedIn, Reddit, TikTok, and more, grounded in market research, segmentation, USP development, and buyer personas to generate measurable results. Beyond paid media, I build SEO strategies, lead-generation programs, and content initiatives, leveraging a wide toolkit (GA4, GTM, Search Console, HubSpot, Mailchimp, WordPress, Shopify) to drive visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams and translating complex data into clear, actionable insights and dashboards for stakeholders.

Available to hire

Hi, I’m Daniel Gotsev, a results-driven freelance performance marketing consultant with over a decade of experience helping brands grow through data-driven PPC, CRO, and analytics. I partner with clients to design end-to-end campaigns across Google Ads, Meta, LinkedIn, Reddit, TikTok, and more, grounded in market research, segmentation, USP development, and buyer personas to generate measurable results.

Beyond paid media, I build SEO strategies, lead-generation programs, and content initiatives, leveraging a wide toolkit (GA4, GTM, Search Console, HubSpot, Mailchimp, WordPress, Shopify) to drive visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams and translating complex data into clear, actionable insights and dashboards for stakeholders.

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Language

Bulgarian
Fluent
English
Fluent

Work Experience

SEO Consultant at Freelance
September 1, 2024 - September 1, 2024
On-site SEO; Link building.
Journalist at eTimes.bg; Teacher.bg; Dnevnik.bg; WebCafe.bg; NetworkWorld.com
November 1, 2010 - November 1, 2010
Wrote for multiple outlets; Lecturer in Writing for the Web trainings.
Performance Marketing Consultant at Freelance
November 1, 2010 - November 18, 2025
PPC campaigns management; Campaigns creation process including research and analysis (online purchase drivers, CRO, competition, pricing, margins, break-even), product differentiation and USP, buyer persona, features & benefits, buying motives; segmentation; promotions; follow-ups (email, push, phone, etc.); landing pages; copywriting; A/B testing; reporting.
Content Manager at ICT MEDIA EOOD
August 1, 2009 - August 1, 2009
Creation and administration of Web content; Writing articles and newsletters; Providing technical feedback to developers; Social media marketing.
Technical Assistant “Archives and Databases” at "FOCUS" INFORMATION AGENCY
April 1, 2007 - April 1, 2007
Research and analysis of information and data; Upload of information into the agency’s e-archive.
Content Assistant at "ECON.BG" EOOD
July 1, 2005 - July 1, 2005
Creating, editing, publishing and administering content; Sending technical feedback to developers.

Education

Bachelor at D. A. Tsenov Academy of Economics – Svishtov
January 1, 2001 - January 1, 2003
Specialist at International Business School – Botevgrad
January 1, 1998 - January 1, 2001
Secondary Education at 30 th Secondary Education School – Sofia
January 1, 1993 - January 1, 1996

Qualifications

Google Ads – Search
January 11, 2030 - November 18, 2025
Google Ads – Display
January 11, 2030 - November 18, 2025
HubSpot Sales Hub Software Certified
January 11, 2030 - November 18, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Financial Services, Travel & Hospitality, Professional Services