High-volume client strategist managing portfolios of 100+ SMB clients per quarter across New Zealand and Australia, delivering tailored digital marketing support aligned to business goals and performance data. Strong capability in developing customised campaigns informed by pixel insights, account performance, and KPI tracking. Trusted advisor with deep platform knowledge, educating clients on Facebook advertising tools, products, and best practices to drive adoption and results. Recognised as a top performer for exceptional client adoption rates and consistently high-quality client consultations. Facebook Certified following completion of an intensive training and accreditation program.

Paid Social Media Manager/Digital Marketing at Freelancing

November 1, 2019 - February 9, 2026

Experienced digital marketing professional specialising in full-funnel social media strategy, paid advertising, and performance optimisation across Meta, LinkedIn, TikTok, and Klaviyo. Skilled in audience segmentation, retargeting strategy, creative content development, and data-driven campaign scaling to maximise ROI and maintain strong ROAS. Experienced working with brands across e-commerce, travel, real estate, and tech start-ups, delivering measurable growth through strategic execution, compelling content, and ongoing performance analysis.

Paid Social Media Manager at McoBeauty & ModelCo

September 2, 2021 - May 9, 2022

Led paid social strategy and performance marketing for MCoBeauty and ModelCo across Meta and TikTok, driving significant ROAS growth through strategic media buying, account optimisation, and continuous testing. Managed international campaign launches across NZ, AU, USA, and UK markets, scaling budgets while maintaining strong performance efficiency. Collaborated with creative, retail, and influencer teams to develop high-performing branded content, UGC-driven campaigns, and integrated Facebook & Instagram Shops to maximise reach, engagement, and revenue growth.

Senior Operations Analyst at Sprinklr/American Express

June 15, 2018 - November 20, 2019

Managed and executed high-performing paid social campaigns for Amex AU & NZ across acquisition, lead generation, event promotion, and brand objectives. Led end-to-end campaign delivery including strategy alignment, A/B testing, QA, launch, and performance optimisation, while collaborating closely with agency partners and client stakeholders. Oversaw client communications, media planning, and budget coordination, and mentored a team of four to ensure consistent execution, reporting excellence, and delivery against diverse business goals.