I’m Danielle, a freelance Social Media Manager with 8 years of social and content experience, from leading teams at Lounge Underwear, to crafting strategy for the likes of Odd Muse, Free Soul and Iconic London). I’ve been recognised in my industry too; having been awarded a fully-funded scholarship to work in NYC, and having my work published in The Drum. My career highlights include making a (social) film with BGT winners Diversity and filming content with James Haskell (for Grenade), launching Davina McCall’s Begin Again podcast with Steven Bartlett’s Flight Studio team, capturing content with influencers for Iconic London’s 10th Birthday event, and hosting Summer by the River with Fred Sirieix from First Dates (for G’Vine). Other key brands I am proud to have worked for include The Laundress (Unilever), Bare Biology, Magic Mirror AI, Sheba and Pedigree (Mars). I’m an self-sufficient, end-to-end social media manager that can lead on strategy, team processes, content planning, briefing, shoot content days, content creation (graphics, photography and videography inc editing), scheduling, community management, crafting style guides and playbooks, UGC and influencer management, trend/news-jacking reporting and social listening.

Danielle Gamage

I’m Danielle, a freelance Social Media Manager with 8 years of social and content experience, from leading teams at Lounge Underwear, to crafting strategy for the likes of Odd Muse, Free Soul and Iconic London). I’ve been recognised in my industry too; having been awarded a fully-funded scholarship to work in NYC, and having my work published in The Drum. My career highlights include making a (social) film with BGT winners Diversity and filming content with James Haskell (for Grenade), launching Davina McCall’s Begin Again podcast with Steven Bartlett’s Flight Studio team, capturing content with influencers for Iconic London’s 10th Birthday event, and hosting Summer by the River with Fred Sirieix from First Dates (for G’Vine). Other key brands I am proud to have worked for include The Laundress (Unilever), Bare Biology, Magic Mirror AI, Sheba and Pedigree (Mars). I’m an self-sufficient, end-to-end social media manager that can lead on strategy, team processes, content planning, briefing, shoot content days, content creation (graphics, photography and videography inc editing), scheduling, community management, crafting style guides and playbooks, UGC and influencer management, trend/news-jacking reporting and social listening.

Available to hire

I’m Danielle, a freelance Social Media Manager with 8 years of social and content experience, from leading teams at Lounge Underwear, to crafting strategy for the likes of Odd Muse, Free Soul and Iconic London). I’ve been recognised in my industry too; having been awarded a fully-funded scholarship to work in NYC, and having my work published in The Drum.

My career highlights include making a (social) film with BGT winners Diversity and filming content with James Haskell (for Grenade), launching Davina McCall’s Begin Again podcast with Steven Bartlett’s Flight Studio team, capturing content with influencers for Iconic London’s 10th Birthday event, and hosting Summer by the River with Fred Sirieix from First Dates (for G’Vine). Other key brands I am proud to have worked for include The Laundress (Unilever), Bare Biology, Magic Mirror AI, Sheba and Pedigree (Mars).

I’m an self-sufficient, end-to-end social media manager that can lead on strategy, team processes, content planning, briefing, shoot content days, content creation (graphics, photography and videography inc editing), scheduling, community management, crafting style guides and playbooks, UGC and influencer management, trend/news-jacking reporting and social listening.

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Experience Level

Language

Work Experience

Social Media Manager at Paired
January 1, 2022 - Present
As the Social Media Manager for Paired, I oversee all Instagram channels. My role involves crafting engaging content that resonates with the audience, managing daily operations, and ensuring the brand's voice is consistent. Under my guidance, we achieved a remarkable increase in engagement, driving the brand's growth further.
Social Media Manager at Lounge
January 1, 2021 - Present
Managed all organic channels for Lounge, successfully growing their presence across various platforms. My responsibilities included content creation, strategy development, and community engagement, resulting in significant growth for the brand.
Social Media Marketing Specialist at Grenade
August 1, 2020 - November 30, 2021
Managing social media channels, including Instagram, Facebook, Twitter, LinkedIn and TikTok. Responsible for the content calendar, campaign planning, design briefing, ambassador briefing, scheduling, photography, editing, content creation, social strategy, comms-management, content optimisation, social listening and ad/boost spend. Working collaboratively with Creative, Digital, Paid and Ambassador teams for brand campaigns, and leading the strategy for organic content implementation. Successful moments include filming all social BTS with, dance crew, Diversity, launching numerous products with top performing posts, highest engaging post to perform ever on organic (Colin the Caterpillar), and taking ownership of TikTok; growing it to 25,000 followers in a matter of months. A typical day includes scrolling social for relevant and topical trends, supporting briefed shoots and film days, news-jacking opportunities, viral moments and creating content that we know performs based on performance data. I enjoy seeing projects and campaigns from ideation through to reporting, nothing quite beats that ‘aha’ moment but seeing it do well is super rewarding!

Education

Bachelor of Arts at Bournemouth University
September 1, 2014 - June 30, 2018
Grade: 1st Class Honours - Achieved Activities and societies: Nerve Media, Marketing Society, Students Kick Cancer Society Awards include: Academic Excellence Award for achieving top tier grades Global Horizons Award and an international placement working in New York, NY Media Placement Student of the Year for my contribution to business at TLC Marketing Blogger and Vlogger of the Year while working as Editor and Blogger Manager

Qualifications

Advanced Social Media Strategy Training and Certification
November 1, 2023 - December 30, 2023
CIM | The Chartered Institute of Marketing

Industry Experience

Media & Entertainment, Professional Services

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