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I’m Daniel Paz, a Senior WordPress Engineer and Technical Lead with 10+ years building and scaling enterprise WordPress platforms. I lead complex WordPress multisite and integration projects—most notably a 30+ property hotel network with real-time booking system integration—while focusing on clean architecture, performance, and maintainability. I’m hands-on across PHP, WordPress, JavaScript, HTML, and CSS, creating custom plugins and themes from scratch and extending the editor with custom Gutenberg blocks and Block Editor sidebar tooling. I also bring strong engineering discipline around testing (PHPUnit, PHPStan, Playwright), monitoring and performance (Sentry, New Relic, Lighthouse, Core Web Vitals), and secure, accessible delivery aligned with ADA and PCI DSS—often accelerating development using AI agent workflows.…I’m Daniel Paz, a Senior WordPress Engineer and Technical Lead with 10+ years building and scaling enterprise WordPress platforms. I lead complex WordPress multisite and integration projects—most notably a 30+ property hotel network with real-time booking system integration—while focusing on clean architecture, performance, and maintainability. I’m hands-on across PHP, WordPress, JavaScript, HTML, and CSS, creating custom plugins and themes from scratch and extending the editor with custom Gutenberg blocks and Block Editor sidebar tooling. I also bring strong engineering discipline around testing (PHPUnit, PHPStan, Playwright), monitoring and performance (Sentry, New Relic, Lighthouse, Core Web Vitals), and secure, accessible delivery aligned with ADA and PCI DSS—often accelerating development using AI agent workflows.

Daniel Paz

Software Engineer, SEO Expert, Web Developer, +1

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I’m Daniel Paz, a Senior WordPress Engineer and Technical Lead with 10+ years building and scaling enterprise WordPress platforms. I lead complex WordPress multisite and integration projects—most notably a 30+ property hotel network with real-time booking system integration—while focusing on clean architecture, performance, and maintainability. I’m hands-on across PHP, WordPress, JavaScript, HTML, and CSS, creating custom plugins and themes from scratch and extending the editor with custom Gutenberg blocks and Block Editor sidebar tooling. I also bring strong engineering discipline around testing (PHPUnit, PHPStan, Playwright), monitoring and performance (Sentry, New Relic, Lighthouse, Core Web Vitals), and secure, accessible delivery aligned with ADA and PCI DSS—often accelerating development using AI agent workflows.…I’m Daniel Paz, a Senior WordPress Engineer and Technical Lead with 10+ years building and scaling enterprise WordPress platforms. I lead complex WordPress multisite and integration projects—most notably a 30+ property hotel network with real-time booking system integration—while focusing on clean architecture, performance, and maintainability. I’m hands-on across PHP, WordPress, JavaScript, HTML, and CSS, creating custom plugins and themes from scratch and extending the editor with custom Gutenberg blocks and Block Editor sidebar tooling. I also bring strong engineering discipline around testing (PHPUnit, PHPStan, Playwright), monitoring and performance (Sentry, New Relic, Lighthouse, Core Web Vitals), and secure, accessible delivery aligned with ADA and PCI DSS—often accelerating development using AI agent workflows.

Available to hire

I’m Daniel Paz, a Senior WordPress Engineer and Technical Lead with 10+ years building and scaling enterprise WordPress platforms. I lead complex WordPress multisite and integration projects—most notably a 30+ property hotel network with real-time booking system integration—while focusing on clean architecture, performance, and maintainability.

I’m hands-on across PHP, WordPress, JavaScript, HTML, and CSS, creating custom plugins and themes from scratch and extending the editor with custom Gutenberg blocks and Block Editor sidebar tooling. I also bring strong engineering discipline around testing (PHPUnit, PHPStan, Playwright), monitoring and performance (Sentry, New Relic, Lighthouse, Core Web Vitals), and secure, accessible delivery aligned with ADA and PCI DSS—often accelerating development using AI agent workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Hotjar

Intermediate

Language

English

Fluent

Work Experience

WordPress Engineering Lead at AZDS

November 1, 2025 - Present

Led architecture, development, and delivery of a WordPress multisite platform spanning 30+ hotel properties, managing 10+ concurrent projects. Integrated the platform with an internal hotel booking system to enable real-time reservations across all properties. Mentored engineering teams, led code reviews, and set technical standards for code quality, scalability, and maintainability. Ensured ADA and PCI DSS compliance, driving Core Web Vitals and performance optimization initiatives. Managed AWS infrastructure using Docker-based development and deployment workflows, and leveraged AI agents and multi-agent workflows to speed up development, review, and testing.

Technical Lead at Castelis

August 1, 2025 - April 30, 2026

Built, optimized, and maintained high-performance WordPress websites using Sage and Bedrock hosted on WP Engine. Developed custom Gutenberg blocks and Block Editor sidebar plugins to enhance the editing experience. Wrote and maintained unit/integration tests (PHPUnit), enforced static analysis (PHPStan), and built end-to-end testing (Playwright). Monitored production performance and errors with Sentry and New Relic, running Lighthouse and Core Web Vitals audits. Improved technical SEO, security, and API integrations to deliver scalable digital solutions.

Web Development Manager at KnowFully Learning Group

December 1, 2022 - January 1, 2024

Led a team of web developers and managed end-to-end web project delivery, aligning development with business goals. Owned technical strategy, improving performance, security, and scalability by integrating modern technologies and best practices. Coordinated with marketing, design, and product for cohesive digital experiences, implemented rigorous QA/testing, and communicated status and risks to executive leadership to support successful launches.

Web Developer Manager at KnowFully Learning Group

March 1, 2022 - January 31, 2024

Managed a team building and optimizing WordPress e-commerce platforms for online course sales, contributing to a 40% revenue increase. Owned the end-to-end WordPress development lifecycle, including LMS and payment gateway integrations and UX improvements. Restructured team workflows and processes, improving team efficiency by 40%. Implemented technical SEO best practices and accessibility standards, ensuring more discoverable and usable learning experiences.

Technical Lead at Estratégia Concursos

November 1, 2020 - March 31, 2022

Led a WordPress team managing 1,000+ high-traffic landing pages using Divi. Built custom plugins integrating WordPress with Salesforce CRM to streamline lead capture and sales workflows. Developed and maintained WordPress solutions with LMS features, secure payment integrations, and mobile-responsive design. Implemented SEO and performance optimizations improving organic traffic, page speed, and retention. Improved server infrastructure, caching, and database performance to maintain stability during peak traffic.

Senior Web Developer at Estratégia Concursos

October 1, 2020 - March 1, 2022

Developed and optimized high-traffic educational platforms with a focus on responsive, user-centric experiences for thousands of students. Implemented advanced SEO strategies to improve visibility and search rankings. Collaborated cross-functionally to ship new features and ensured reliable backend integration, improving site performance and stability.

WordPress Developer at Planorama Design

January 1, 2020 - March 1, 2020

Created and customized WordPress websites aligned with client needs and brand identity. Built custom themes and plugins, optimizing for speed, security, and SEO. Partnered with designers and clients, and resolved technical issues to ensure stable website operation.

Full Stack Web Developer at Tech6 Group

August 1, 2018 - February 1, 2020

Developed and maintained web systems using PHP (Laravel) on the backend and React (with Redux/Saga) on the frontend. Built a data migration system for real estate transaction data while preserving data integrity and ensuring seamless integration. Collaborated with cross-functional teams to deliver scalable solutions and maintain optimal system performance.

UI / UX Designer at Vista Software

April 1, 2018 - July 1, 2018

Improved system usability based on user feedback. Produced high-fidelity interactive prototypes, validated new features with user testing, and identified areas for iteration. Used Hotjar (heatmaps and session recordings) to analyze behavior and optimize the user experience.

Front-End Web Developer at Bay Moon Communications (Vivo Energy client) / Joomla & WordPress projects

October 1, 2016 - March 1, 2017

Built the mobile-focused fleet card system interface using HTML5, CSS3, and jQuery. Contributed to Joomla and WordPress frontend development for major brands, creating responsive, user-centered experiences.

Senior Web Developer and Project Manager at Mycoza

October 1, 2016 - October 1, 2017

Managed and delivered multiple web projects as a senior web developer and project manager. Developed and maintained Joomla and WordPress sites with a focus on responsive design and system development. Supported deployments via FTP, customized Joomla interfaces, and converted PSD files into functional Joomla sites while coordinating client requirements and delivery.

IT Support (QVET Veterinary Software consulting/training) at Marildo Zanini Veterinary Clinic

February 1, 2015 - November 1, 2015

Provided consulting and training for QVET Veterinary Software, supported graphic design needs, and planned service control strategies. Managed IT infrastructure on Windows Server 2008 R2, including network management, OS formatting, and installation support to keep clinic operations running smoothly.

Marketing Assistant

January 1, 2014 - September 1, 2014

Supported network management and internal system development using Joomla. Assisted with content management and SEO, created email marketing campaigns and product launch initiatives, and managed ad campaigns using HootSuite with Google Ads and Facebook Ads.

Web Developer (Self-employed) at WebOption

December 1, 2011 - Present

Developed and maintained Joomla and WordPress websites, created e-commerce solutions with OpenCart, PrestaShop, and Magento, and converted PSD designs to HTML/CSS. Designed responsive interfaces, managed social media strategies, provided graphic design services, and delivered customer training. Ran Facebook Ads and Google AdWords campaigns and designed HTML marketing emails.

Web Support / Website Publishing Assistant at WT.AG

June 1, 2011 - October 1, 2011

Assisted with website publishing and content management, including file transfers and responsive adjustments. Contributed to framework improvements, managed code versioning, created components for email marketing campaigns, and performed semantic website reviews to improve quality and compliance.

Founder at WebOption

January 1, 2008 - Present

Self-employed WordPress specialist leading development and maintenance of 200+ high-performance WordPress websites, including advanced e-commerce platforms. Built custom plugins and themes from scratch with responsive UI and modern front-end implementation. Provided strategic SEO consulting focused on search visibility and Core Web Vitals performance. Owned end-to-end delivery, balancing technical execution with business-oriented planning and outcomes.