Available to hire
Hi, I’m Daniel Rous, a Senior Product Designer based in London. I bridge industrial design, digital product design, and design systems to craft scalable, human-centered digital products. I love turning ambiguity into structure and collaborating across product strategy, UX/UI, prototyping, and design engineering to create experiences that feel precise and purposeful.
I use AI-assisted workflows to move quickly from discovery to validation, shaping briefs and lightweight PRDs, and working with engineers to deliver production-ready solutions. My strength lies in cross-functional teams where I translate complex workflows into clear product experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Product Designer, Tangible Markets Lead at Tangible Markets
January 1, 2025 - PresentLead end-to-end product design across multiple financial platforms, covering product strategy, UX, interface design, prototyping, and production delivery. Use AI tools (Claude, Cursor, Claude Code) to shape briefs, draft lightweight PRDs, identify edge cases, and rapidly prototype flows and interface behavior. Validate ideas through direct customer research, fast testing, and iterative refinement to enable speed, clarity, and better decision-making. Bring concepts into Figma for full state coverage, design system alignment, and production-ready handoff, partnering closely with engineers to ship high-quality product improvements.
Founding Designer at BuyDesign
January 1, 2024 - October 6, 2025Led UX/UI design for a collaborative digital platform used by brands, retailers, manufacturers and designers in 50+ countries, growing the product from concept to MVP and beyond. Built and maintained a cross-platform design system to support modular UX patterns and visual consistency across web and mobile. Defined Figma architecture and file standards, naming conventions, and shared libraries to enable scalable product development. Partnered with developers to translate design specs into clean, reusable code (React/TypeScript) while iterating through Zeplin, Storybook, and direct handoffs. Created documentation, component specs, and onboarding guides to empower collaborators and support design QA. Drove experimentation and user validation to refine components and close accessibility gaps. Oversaw the rollout of new interface modules, onboarding flows, and collaboration features, contributing to measurable gains in retention and user satisfaction. Platform scaled to 1750+ products, 550+
Product Manager at BuyDesign
January 1, 2024 - August 1, 2025Led the end-to-end development of BuyDesign's platform, from MVP scoping and UX design to successful soft launch onboarding 550+ designers and 60+ brands across 50 countries. Defined product strategy and roadmap based on user research, market feedback, and business goals, delivering iterative releases and driving product-market fit. Built and led a cross-functional team of engineers, designers, and business stakeholders, driving continuous feature deployment and iterative product improvements. Led the development of an AI-powered semantic search feature improving briefing workflows and platform efficiency. Achieved platform growth to 1750+ products, 150+ agreements signed, and 400+ monthly users within 18 months post-launch. Directed backend transition to a unified monorepo improving system performance and developer velocity. Designed tools to enhance data access and empower account managers for better decision-making.
Founding Designer at BuyDesign
January 1, 2020 - December 31, 2024Led UX/UI design for a collaborative platform serving brands, retailers, manufacturers, and designers in 50+ countries, taking the product from concept to MVP and growth. Built the design system and Figma architecture, creating reusable patterns and shared libraries to support scalable product development across web and mobile. Partnered with developers to turn design into reusable components and improve handoff, iteration, and overall product quality. Helped scale the platform to 1,750+ products, 550+ designers, and 150+ brand agreements within 18 months, contributing to a successful seed round.
Contract Designer at DesignStudio
December 31, 2019 - August 1, 2025Designed the 2019 League of Legends European League Trophy including concept development and production management up to product delivery.
Contract Designer at Design Studio
January 1, 2019 - October 6, 2025Design for the 2019 League of Legends European League Trophy, including concept development and production management up to delivery.
Contract Designer at Faye Toogood
December 31, 2018 - October 6, 2025Design of vitrines and sculptural installations for the Hermes 2019 Enchainements Libres jewellery collection. Development of physical vitrines, each display unit unique to the piece it carried; 3D model development for realistic rendering and final production.
Contract Designer at Pentagram
December 31, 2018 - October 6, 2025Development of a POS stand for the largest online search engine to promote online security procedures, facilitating public communication about digital security.
Contract Designer at Pentagram
December 31, 2018 - August 1, 2025Developed a POS stand for the largest online search engine to promote online security procedures and facilitate public communication and engagement about digital security.
Contract Designer at DesignStudio
January 1, 2018 - December 31, 2019Designed for the 2019 League of Legends European League Trophy, including concept development and production management up to product delivery.
Education
BA (Hons) Product Design at Bath Spa University, UK
January 1, 2010 - December 31, 2013BA (Hons) Product Design at Bath Spa University
January 1, 2010 - January 1, 2013Design Scholarship at Fabrica
January 1, 2014 - January 1, 2017Full Stack Engineer at CodeAcademy
January 1, 2024 - January 1, 2025BA (Hons) Product Design at Bath Spa University, UK
January 1, 2010 - December 31, 2013Design Scholarship at Fabrica
January 1, 2014 - December 31, 2017Full Stack Engineer at CodeAcademy
January 1, 2024 - December 31, 2025BA (Hons) Product Design at Bath Spa University, UK
January 1, 2010 - January 1, 2013Design Scholarship at Fabrica
January 1, 2014 - January 1, 2017Full Stack Engineer at CodeAcademy
January 1, 2024 - January 1, 2025Qualifications
Full Stack Engineer, CodeAcademy
January 1, 2024 - December 31, 2025Design Scholarship, Fabrica
January 1, 2014 - December 31, 2017BA (Hons) Product Design
January 1, 2010 - January 1, 2013Design Scholarship
January 1, 2014 - January 1, 2017Full Stack Engineer (CodeAcademy)
January 1, 2024 - January 1, 2025Industry Experience
Software & Internet, Gaming, Consumer Goods, Media & Entertainment, Professional Services, Retail, Manufacturing, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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