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This portfolio page highlights real website development work, including screenshots, live domains, and concise project summaries for directory, SaaS, AI wellness, and partner dashboard builds.
- 1st Assistant Director
I am a Senior Technical SEO and Digital Optimization leader with 17+ years building enterprise-scale SEO systems, automation, and AI/ML-driven performance infrastructure.
I am a Senior Technical SEO and Digital Optimization leader with 17+ years building enterprise-scale SEO systems, automation, and AI/ML-driven performance infrastructure. I architect scalable pipelines that drive billions of impressions and sustained organic growth. I thrive on cross-functional collaboration with engineering, product, and data teams to accelerate experimentation, improve site performance, and align SEO strategy with evolving search ecosystems.
I specialize in technical SEO engineering, GEO, and data-driven optimization across large-scale ecosystems, delivering measurable impact and sustained growth for enterprise brands.
https://www.twine.net/signin
This portfolio page highlights real website development work, including screenshots, live domains, and concise project summaries for directory, SaaS, AI wellness, and partner dashboard builds.
A SaaS invoicing business with streamlined billing, product-led UX, and a cleaner purchase path for invoice management and business operations.
Developed enterprise-level automation systems (Python + AI/ML) that eliminated 80% of manual SEO operations and strengthened diagnostic accuracy across global properties. Built high-scale GSC, log-processing, and monitoring pipelines to track indexation, rendering, and anomalies, reducing QA cycles by 90%, and enabling real-time technical visibility. Led cross-functional initiatives with engineering and product teams to design scalable crawling, auditing, and structured data frameworks, supporting billions of monthly impressions. Implemented experimentation workflows and performance dashboards that boosted organic KPIs, increased iteration speed, and improved system reliability end-to-end.
Led the global technical SEO strategy for multi-region, high-traffic ecosystems, driving 200% organic growth through architectural improvements to indexability, rendering pipelines, and site-wide SEO systems. Designed automated reporting and data pipelines (Looker, GA, GSC APIs) that reduced manual reporting workloads by 60% and enhanced the accuracy of enterprise-scale analytics. Improved Core Web Vitals by 50–70% across major properties through engineering collaboration on performance diagnostics and code optimization. Led international SEO & GEO, designing multilingual architecture (hreflang, market targeting, canonicals) to support the launch of 5 new languages, driving a +30% increase in organic traffic across global markets.
Led SEO architecture, crawl logic, and indexation systems for high-traffic properties, improving crawl efficiency and index coverage by +50%. Built scalable audit frameworks and technical QA workflows embedded into engineering sprints, increasing implementation accuracy, and accelerating deployments. Developed long-tail and entity-driven strategies optimized for large content networks, generating consistent double-digit visibility growth across global markets. Acted as the technical SEO liaison for product, engineering, and marketing teams, ensuring aligned priorities and KPI-driven execution.
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