Available to hire
I am a Senior Technical SEO and Digital Optimization leader with 17+ years building enterprise-scale SEO systems, automation, and AI/ML-driven performance infrastructure. I architect scalable pipelines that drive billions of impressions and sustained organic growth. I thrive on cross-functional collaboration with engineering, product, and data teams to accelerate experimentation, improve site performance, and align SEO strategy with evolving search ecosystems.
I specialize in technical SEO engineering, GEO, and data-driven optimization across large-scale ecosystems, delivering measurable impact and sustained growth for enterprise brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Hebrew (modern)
Fluent
Ukrainian
Advanced
Work Experience
Digital Optimization Lead at Aylo
July 1, 2023 - November 1, 2025Developed enterprise-level automation systems (Python + AI/ML) that eliminated 80% of manual SEO operations and strengthened diagnostic accuracy across global properties. Built high-scale GSC, log-processing, and monitoring pipelines to track indexation, rendering, and anomalies, reducing QA cycles by 90%, and enabling real-time technical visibility. Led cross-functional initiatives with engineering and product teams to design scalable crawling, auditing, and structured data frameworks, supporting billions of monthly impressions. Implemented experimentation workflows and performance dashboards that boosted organic KPIs, increased iteration speed, and improved system reliability end-to-end.
Senior SEO Specialist at MindGeek
November 1, 2015 - July 1, 2023Led the global technical SEO strategy for multi-region, high-traffic ecosystems, driving 200% organic growth through architectural improvements to indexability, rendering pipelines, and site-wide SEO systems. Designed automated reporting and data pipelines (Looker, GA, GSC APIs) that reduced manual reporting workloads by 60% and enhanced the accuracy of enterprise-scale analytics. Improved Core Web Vitals by 50–70% across major properties through engineering collaboration on performance diagnostics and code optimization. Led international SEO & GEO, designing multilingual architecture (hreflang, market targeting, canonicals) to support the launch of 5 new languages, driving a +30% increase in organic traffic across global markets.
Senior SEO Specialist at Manwin
August 1, 2011 - November 1, 2015Led SEO architecture, crawl logic, and indexation systems for high-traffic properties, improving crawl efficiency and index coverage by +50%. Built scalable audit frameworks and technical QA workflows embedded into engineering sprints, increasing implementation accuracy, and accelerating deployments. Developed long-tail and entity-driven strategies optimized for large content networks, generating consistent double-digit visibility growth across global markets. Acted as the technical SEO liaison for product, engineering, and marketing teams, ensuring aligned priorities and KPI-driven execution.
SEO Specialist at Mansef
March 1, 2010 - August 1, 2011Drove mobile SEO initiatives that delivered an +800% increase in mobile organic traffic through structural fixes and content re-architecture. Executed ranking and visibility improvements across multiple properties, strengthening rendering accuracy, crawlability, and overall site health. Performed deep debugging, log analysis, and implementation QA with engineering teams to ensure clean, error-free technical deployments. Managed stakeholder communication and performance reporting, maintaining alignment across product, engineering, and marketing teams.
Digital Marketing Consultant at Danimaster Inc.
January 1, 2009 - PresentDeliver SEO audits and technical optimization strategies that enhance indexation efficiency, local search visibility, and site performance for enterprise clients. Implement data-driven content frameworks, automation workflows, and tracking systems that improve ranking stability, and reduce long-term technical debt. Build and maintain cross-platform analytics and SEO dashboards that support strategic decision-making and performance forecasting. Lead PPC, content, and multi-channel growth initiatives that consistently elevate conversion rates, and drive qualified lead generation.
SEO Specialist at Danimaster Inc.
January 1, 2009 - PresentDeliver SEO audits and technical optimization strategies that enhance indexation efficiency, local search visibility, and site performance for enterprise clients. Implement data-driven content frameworks, automation workflows, and tracking systems that improve ranking stability, and reduce long-term technical debt. Build and maintain cross-platform analytics and SEO dashboards that support strategic decision-making and performance forecasting. Lead PPC, content, and multi-channel growth initiatives that consistently elevate conversion rates, and drive qualified lead generation.
SEO Specialist at Sanos? Mansef
March 1, 2010 - August 1, 2011Drove mobile SEO initiatives that delivered an +800% increase in mobile organic traffic through structural fixes and content re-architecture. Improved rendering accuracy, crawlability, and overall site health. Performed deep debugging, log analysis, and QA with engineering teams to ensure clean, error-free technical deployments. Maintained stakeholder communication and performance reporting to keep product, PMs, and marketing aligned.
Education
Bachelor of Science in Computer Science (IT) at ORT Braude College (OBC) - Karmiel, Israel
September 1, 2000 - January 11, 2026Bachelor of Science Computer Science (IT) at ORT Braude College (OBC)
January 11, 2030 - September 1, 2000Bachelor of Science Computer Science (IT) at ORT Braude College (OBC) - Karmiel, Israel
September 1, 2000 - January 11, 2026Bachelor of Science in Computer Science (IT) at ORT Braude College (OBC)
September 1, 2000 - January 11, 2026Bachelor of Science in Computer Science at Ort Braude College (OBC), Karmiel, Israel
September 1, 2000 - April 1, 2005Bachelor of Science at ORT Braude College (OBC)
September 1, 2000 - April 1, 2005Bachelor of Science in Computer Science (IT) at ORT Braude College (OBC)
September 1, 2000 - April 1, 2005Bachelor of Science in Computer Science (IT) at ORT Braude College (OBC)
September 1, 2000 - April 1, 2005Bachelor of Science at ORT Braude College (OBC)
September 1, 2000 - April 1, 2005Bachelor of Science at ORT Braude College (OBC) - Karmiel, Israel
September 1, 2000 - April 1, 2005Qualifications
Project Management Professional (PMP)
January 1, 2022 - January 11, 2026Google Analytics Certification
January 1, 2017 - January 11, 2026Google Partners Program
January 1, 2012 - January 1, 2015Project Management Professional (PMP)
January 1, 2022 - January 11, 2026Google Analytics Certification
January 1, 2017 - January 11, 2026Project Management Professional (PMP)
January 1, 2022 - January 11, 2026Google Analytics Certification
January 1, 2017 - January 11, 2026Google Partners Program
January 1, 2012 - December 31, 2015Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - December 31, 2002SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - December 31, 2009SMX Conferences and Workshops
January 1, 2014 - January 11, 2026Project Management Professional (PMP)
January 1, 2022 - January 11, 2026Google Analytics Certification
January 1, 2017 - January 11, 2026Google Partners Program
January 1, 2012 - January 1, 2015SMX Conferences and Workshops
January 1, 2014 - January 1, 2021SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - December 31, 2002Project Management Professional (PMP)
January 1, 2022 - February 2, 2026Google Analytics Certification
January 1, 2017 - February 2, 2026Google Partners Program
January 1, 2012 - December 31, 2015SMX Conferences and Workshops
January 1, 2014 - December 31, 2021SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - December 31, 2009Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - December 31, 2002Project Management Professional (PMP)
January 1, 2022 - March 16, 2026Google Analytics Certification
January 1, 2017 - March 16, 2026Google Partners Program
January 1, 2012 - January 1, 2015SMX Conferences and Workshops
January 1, 2014 - January 1, 2021SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - January 1, 2002Project Management Professional (PMP)
January 1, 2022 - March 16, 2026Google Analytics Certification
January 1, 2017 - March 16, 2026MCSE (Microsoft Certified Systems Engineer)
January 1, 2000 - December 31, 2002Google Partners Program Participant
January 1, 2012 - December 31, 2015SAJE Montréal Centre Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009SMX Conferences and Workshops
January 1, 2014 - December 31, 2021Project Management Professional (PMP)
January 1, 2022 - April 7, 2026Google Analytics Certification
January 1, 2017 - April 7, 2026Google Partners Program
January 1, 2012 - January 1, 2015Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009MCSE (Microsoft Certified Systems Engineer)
January 1, 2000 - January 1, 2002Project Management Professional (PMP)
January 1, 2022 - April 22, 2026Google Analytics Certification
January 1, 2017 - April 22, 2026Google Partners Program
January 1, 2012 - January 1, 2015SMX Conferences and Workshops
January 1, 2014 - January 1, 2021SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - January 1, 2002Project Management Professional (PMP)
January 1, 2022 - April 22, 2026Google Analytics Certification, Google Analytics Academy
January 1, 2017 - April 22, 2026Google Partners Program
January 1, 2012 - January 1, 2015SMX Conferences and Workshops
January 1, 2014 - January 1, 2021SAJE Montréal Centre, Entrepreneur Program Certificate
January 1, 2008 - January 1, 2009Microsoft Certified Systems Engineer (MCSE)
January 1, 2000 - January 1, 2002Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Gaming, Other
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This portfolio page highlights real website development work, including screenshots, live domains, and concise project summaries for directory, SaaS, AI wellness, and partner dashboard builds.
A SaaS invoicing business with streamlined billing, product-led UX, and a cleaner purchase path for invoice management and business operations.
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