Product Manager, Monetization & Core Platform at BONIAL (Online Marketing), part of Axel Springer SE, Berlin, Germany

Senior Product Manager focusing on monetization, core platform capabilities, and publisher-side tech. Scoped and scaled ZIP-level hyper-localized content across Germany and France to 1M+ monthly offers (~5% CTR), driving 55% YoY growth in published content. Lifted CTR by 29% (3.8% → 4.9%) using in-house ML-driven categorization to automate workflows and improve discovery, saving ~100 hours/month. Reduced time-to-publish SLA to under 1 hour and enabled automatic content updates, enhancing freshness of placements; built Power BI dashboards to track usage, feature adoption, and ROI. Reduced creative template build time from ~3 days to ~1 hour by upgrading internal tooling (video, banners, color layouts), contributing to 5 new dynamic-content client wins in 6 months. Led product strategy for internal publishing and targeting capabilities enabling B2C experiences; managed a cross-functional squad of 8 engineers with support from data science and design; partnered with the CPO; owned OKR-a

Product Manager, Affiliate & Monetization Platform at Highsnobiety (Publisher), Berlin, Germany

Launched and owned the affiliate monetization platform—automating link enrichment with tracking, price/stock validation, and editor tools—to scale content creation and monetization. Led integrations with affiliate network partners and ecommerce vendors, pivoting from manual link insertion to automated enrichment. Increased CTR by 15–25% through monthly A/B tests on placement, product tiles, and offer details; expanded indexable commerce content to drive incremental organic traffic.