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I have over a decade of experience spearheading marketing campaigns, managing large scale retail locations, and assisting executives with overall growth and strategy. I work directly with brands and expand their audience reach through targeted marketing events, social media metrics, and intentional product pricing. I've built strong brand relationships, managed multiple projects across multiple teams, and provided meaningful performance reports to my supervisors.…I have over a decade of experience spearheading marketing campaigns, managing large scale retail locations, and assisting executives with overall growth and strategy. I work directly with brands and expand their audience reach through targeted marketing events, social media metrics, and intentional product pricing. I've built strong brand relationships, managed multiple projects across multiple teams, and provided meaningful performance reports to my supervisors.

Danielle Pelkola

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I have over a decade of experience spearheading marketing campaigns, managing large scale retail locations, and assisting executives with overall growth and strategy. I work directly with brands and expand their audience reach through targeted marketing events, social media metrics, and intentional product pricing. I've built strong brand relationships, managed multiple projects across multiple teams, and provided meaningful performance reports to my supervisors.…I have over a decade of experience spearheading marketing campaigns, managing large scale retail locations, and assisting executives with overall growth and strategy. I work directly with brands and expand their audience reach through targeted marketing events, social media metrics, and intentional product pricing. I've built strong brand relationships, managed multiple projects across multiple teams, and provided meaningful performance reports to my supervisors.

Available to hire

I have over a decade of experience spearheading marketing campaigns, managing large scale retail locations, and assisting executives with overall growth and strategy.

I work directly with brands and expand their audience reach through targeted marketing events, social media metrics, and intentional product pricing. I’ve built strong brand relationships, managed multiple projects across multiple teams, and provided meaningful performance reports to my supervisors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Retail Coordinator at Ojai Valley Inn

February 1, 2026 - Present

Bridge between the Retail and Marketing departments; fulfilled Shop Ojai orders via Shopify with accurate shipping rates; assisted with gifting suites; managed high-volume guest requests; owned client/group gifting timelines; submitted POs with vendors; contributed to revamp of Shop Ojai / OVI online retail presence.

General Manager at The Livery

January 1, 2023 - January 1, 2026

Head of operations for a large retail and hospitality blended environment; created SOPs for all departments; oversaw daily retail operations including product placement, inventory, trend forecasting, and marketing strategy; optimized staffing; vendor management with ~30 vendors; onboarding and interviewing; proficient in scheduling tools; managed bar operations and events; social media management and content creation; grew social media by 70% in 365 days; increased sales via new vendor acquisitions.

Event Coordinator at The Locals Market

January 1, 2022 - January 1, 2023

Event coordinator for traveling popup market; curated and managed events with 60+ vendors; built in-house app for vendors using JotForm; acquired vendors via application links; managed vendor spaces on-site; created targeted ads across print, social media, and email; in charge of food, beverages, and entertainment; ensured vendor safety and compliance through vendor agreements.

Owner at LOCAL Vintage

January 1, 2018 - Present

Scaled a vintage clothing side hustle into a brick-and-mortar store and a growing e-commerce brand; six-figure revenue in the first year; built sizeable email subscribers and managed ongoing email campaigns; ran payroll via Paychex; performed P&L analysis; produced and posted short-form video content; proficient in SEO, Meta, and TikTok Shop; managed all e-commerce activities, product photography, pricing, and product launches.