Daniela Scavino

Co-founded and led digital marketing; developed and implemented a social media strategy growing Instagram to 40K+ followers, created cohesive on-brand content, managed influencer collaborations, and led paid media efforts across meta platforms; optimized KPIs and engagement; built multi-channel campaigns and email automation.

Developed and implemented social media strategy that grew Instagram to 40K+ followers with engagement rate 3x above industry average. Designed visual and written content aligned with beauty and lifestyle trends, reaching 45K–60K monthly users. Collaborated with influencers and partner brands, increasing cross-promotion reach by 35%. Managed paid media (Meta Ads) to amplify brand storytelling and conversion results. Created cohesive, on-brand social media content strategy aligned with beauty industry trends, achieving engagement rates 3x above industry average. Utilized advanced analytics to monitor KPIs across marketing channels and sales funnels, enabling rapid identification of growth opportunities and optimization of marketing budget allocation. Managed marketing automation platforms such as Klaviyo, ManyChat, Bravo, and increased performance. Built a profile as a creative and strategic social media professional with 4+ years of experience launching digital communities, producing

Created targeted LinkedIn and email campaigns, designed and executed multi-channel outbound campaigns; supported brand awareness with engaging digital assets for prospecting; conducted in-depth research on target companies to customize pitches and identify strategic opportunities; tracked outbound performance metrics to refine approaches.