Creative and strategic social media professional with 4+ years of experience building digital communities, creating high-impact content, and managing multiplatform campaigns(Meta, Tiktok, LinkedIn). With hability to transform brand identities into authentic digital experiences to drive engagement and awareness. Combining storytelling, trend analysis, and data analysis to deliver measurable results and audience growth.

Daniela Scavino

Creative and strategic social media professional with 4+ years of experience building digital communities, creating high-impact content, and managing multiplatform campaigns(Meta, Tiktok, LinkedIn). With hability to transform brand identities into authentic digital experiences to drive engagement and awareness. Combining storytelling, trend analysis, and data analysis to deliver measurable results and audience growth.

Available to hire

Creative and strategic social media professional with 4+
years of experience building digital communities, creating
high-impact content, and managing multiplatform
campaigns(Meta, Tiktok, LinkedIn). With hability to transform
brand identities into authentic digital experiences to drive
engagement and awareness. Combining storytelling, trend
analysis, and data analysis to deliver measurable results
and audience growth.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
German
Beginner

Work Experience

Sales Manager at American Eagle Outfitters
January 1, 2020 - October 22, 2025
Coordinated in-store promotional campaigns aligned with global marketing themes. Enhanced customer engagement through visual merchandising and branding; resolved customer concerns focusing on relationship-building, resulting in high customer satisfaction and loyalty.
Co-Founder & Digital Marketing Lead at Monaco Beauty
January 1, 2025 - October 22, 2025
Developed and implemented social media strategy that grew Instagram to 40K+ followers with engagement rate 3x above industry average. Designed visual and written content aligned with beauty and lifestyle trends, reaching 45K–60K monthly users. Collaborated with influencers and partner brands, increasing cross-promotion reach by 35%. Managed paid media (Meta Ads) to amplify brand storytelling and conversion results. Created cohesive, on-brand social media content strategy aligned with beauty industry trends, achieving engagement rates 3x above industry average. Utilized advanced analytics to monitor KPIs across marketing channels and sales funnels, enabling rapid identification of growth opportunities and optimization of marketing budget allocation. Managed marketing automation platforms such as Klaviyo, ManyChat, Bravo, and increased performance. Built a profile as a creative and strategic social media professional with 4+ years of experience launching digital communities, producing
Co-Founder & Digital Marketing Lead at Monaco Beauty (Peru)
January 1, 2020 - Present
Co-founded Monaco Beauty and developed a social media strategy that grew Instagram to 40K+ followers with engagement rates 3x above industry average. Designed visuals and written content aligned with beauty and lifestyle trends, reaching 45K–60K monthly users. Collaborated with influencers and partner brands, increasing cross-promotion reach by 35%. Managed paid media (Meta Ads) to amplify brand storytelling and conversions. Created cohesive, on-brand social media content strategy aligned with beauty industry trends, achieving engagement rates 3x above industry average. Leveraged analytics to monitor KPIs across marketing channels and funnels, enabling rapid growth opportunities and budget optimization. Led marketing automation platforms such as Klaviyo, ManyChat, and Bravo, driving performance improvements.
Sales Manager at American Eagle Outfitters (USA)
January 1, 2020 - October 22, 2025
Coordinated in-store promotional campaigns aligned with global marketing themes. Enhanced customer engagement through visual merchandising and customer experience strategies. Resolved customer concerns with a focus on relationship-building, resulting in high customer satisfaction and loyalty.
Co-Founder & Digital Marketing Lead at Monaco Beauty (Peru)
January 1, 2020 - November 26, 2025
Developed and implemented a social media strategy that grew Instagram to 40K+ followers; designed visual and written content aligned with beauty and lifestyle trends; reached 45K–60K monthly users; collaborated with influencers and partner brands increasing cross-promotion reach by 35%; managed paid media (Meta Ads) to amplify brand storytelling and conversions; created cohesive on-brand social media content strategy; monitored KPIs across channels and sales funnels; managed email marketing automation platforms such as Klaviyo and ManyChat.
Business Development Representative at MyDNA Digital (Chile)
December 31, 2023 - December 31, 2023
Created targeted LinkedIn and email campaigns, designed and executed multi-channel outbound campaigns; supported brand awareness with engaging digital assets for prospecting; conducted in-depth research on target companies to customize pitches and identify strategic opportunities; tracked outbound performance metrics to refine approaches.
Sales Manager at American Eagle Outfitters (USA)
December 31, 2020 - December 31, 2020
Coordinated in-store promotional campaigns aligned with global marketing themes; enhanced customer engagement through visual merchandising and in-store experiences; resolved customer concerns with a focus on relationship-building, resulting in high customer satisfaction and loyalty.
Marketing Intern at Darshan SAC (Peru)
December 31, 2020 - December 31, 2020
Designed and published social content for recruitment campaigns targeting cruise ship professionals; analyzed ad performance and engagement metrics to guide weekly content optimization.
Co-Founder & Digital Marketing Lead at Mona Beauty (Peru)
January 1, 2025 - January 1, 2025
Co-founded and led digital marketing; developed and implemented a social media strategy growing Instagram to 40K+ followers, created cohesive on-brand content, managed influencer collaborations, and led paid media efforts across meta platforms; optimized KPIs and engagement; built multi-channel campaigns and email automation.
Business Development Representative at MyDNA Digital (Chile)
January 1, 2020 - January 1, 2020
Created targeted LinkedIn and email campaigns with creative copy and visuals; supported brand awareness initiatives; conducted multi-channel outreach and tracked performance.
Sales Manager at American Eagle Outfitters (USA)
January 1, 2020 - January 1, 2020
Coordinated in-store promotional campaigns, enhanced customer engagement through visual merchandising, and built relationships to drive customer satisfaction and loyalty.

Education

Digital Marketing Specialization at Universidad de Lima
January 1, 2022 - December 31, 2023
Bachelor’s Degree International Business at Universidad de Lima
January 1, 2015 - December 31, 2021
Bachelor's Degree in International Business at Universidad de Lima
January 1, 2022 - January 1, 2023
Digital Marketing Specialization at Universidad de Lima
January 1, 2022 - January 1, 2023
Bachelor's Degree in International Business at Universidad de Lima
January 11, 2030 - October 22, 2025
Bachelor's Degree in International Business at Universidad de Lima, Peru
January 1, 2022 - December 31, 2023
Bachelor’s Degree in International Business at Universidad de Lima
January 1, 2022 - January 1, 2023

Qualifications

Strategies for Growth Marketing
January 1, 2023 - November 26, 2025
Google Analytics
January 1, 2023 - November 26, 2025
Google Ads
January 1, 2023 - November 26, 2025
Instagram for Business
January 1, 2019 - November 26, 2025
Growth Marketing - Platzi
January 1, 2023 - December 31, 2023
Google Analytics
January 1, 2023 - December 31, 2023
Google Ads
January 1, 2023 - December 31, 2023
Instagram for Business
January 1, 2019 - December 31, 2019

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Wholesale & Distribution, Professional Services, Media & Entertainment, Software & Internet