Creativity drives me, strategy grounds me, and influence defines the impact I create. I’m Syed Daniyal Ahmed Qadri, a Public Relations and Brand Communications professional with 4+ years of experience leading integrated PR, influencer, and brand storytelling campaigns for top-tier local and global brands. Currently, I serve as PR Lead at ADCOM Leo Burnett Pakistan, where I develop and execute PR and influencer marketing strategies across diverse industries; from FMCG and automotive to lifestyle, real estate, and QSR. My focus is on transforming brand narratives into earned media stories that resonate with culture and deliver measurable business results. Previously, at Viral Edge, I led digital PR and influencer campaigns for powerhouse brands including Lifebuoy Shampoo, J. Fragrances, Tapal Tea, Sony Music Pakistan, and Jumbo Jump, strengthening brand visibility, credibility, and audience engagement through creative, data-informed storytelling. My approach combines strategic communication, creative ideation, and audience insight, ensuring every campaign not only reaches the right people but moves them to act and connect with the brand’s purpose. Key Areas of Expertise: - Public Relations & Influencer Marketing Strategy - Integrated Campaign Development - Brand Storytelling & Creative Communication - Media Relations & Reputation Management - Cultural and Consumer Insight Application I’m passionate about helping brands find their voice in a cluttered digital landscape, creating communication that sparks conversation, earns credibility, and builds long-term brand love. Let’s connect if you value purposeful storytelling and strategy that drives real impact.…Creativity drives me, strategy grounds me, and influence defines the impact I create. I’m Syed Daniyal Ahmed Qadri, a Public Relations and Brand Communications professional with 4+ years of experience leading integrated PR, influencer, and brand storytelling campaigns for top-tier local and global brands. Currently, I serve as PR Lead at ADCOM Leo Burnett Pakistan, where I develop and execute PR and influencer marketing strategies across diverse industries; from FMCG and automotive to lifestyle, real estate, and QSR. My focus is on transforming brand narratives into earned media stories that resonate with culture and deliver measurable business results. Previously, at Viral Edge, I led digital PR and influencer campaigns for powerhouse brands including Lifebuoy Shampoo, J. Fragrances, Tapal Tea, Sony Music Pakistan, and Jumbo Jump, strengthening brand visibility, credibility, and audience engagement through creative, data-informed storytelling. My approach combines strategic communication, creative ideation, and audience insight, ensuring every campaign not only reaches the right people but moves them to act and connect with the brand’s purpose. Key Areas of Expertise: - Public Relations & Influencer Marketing Strategy - Integrated Campaign Development - Brand Storytelling & Creative Communication - Media Relations & Reputation Management - Cultural and Consumer Insight Application I’m passionate about helping brands find their voice in a cluttered digital landscape, creating communication that sparks conversation, earns credibility, and builds long-term brand love. Let’s connect if you value purposeful storytelling and strategy that drives real impact.WWWW…