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I design and implement data-driven SEO strategies that grow organic visibility and revenue for e-commerce, B2B, and travel brands. I focus on technical health, analytics-informed decisions, and user experience, collaborating with content, product, and marketing teams to turn insights into measurable results. Award-winning leader known for turning complex audits into actionable roadmaps; OMMA Best SEO Campaign (2023) for a Cruise-Travel client and a US Search Award (2024) for Travel/Leisure. I’ve driven double-digit YoY growth for multiple sites and partner ecosystems, and I’m passionate about turning data into clear, executable strategies that align with business goals.…I design and implement data-driven SEO strategies that grow organic visibility and revenue for e-commerce, B2B, and travel brands. I focus on technical health, analytics-informed decisions, and user experience, collaborating with content, product, and marketing teams to turn insights into measurable results. Award-winning leader known for turning complex audits into actionable roadmaps; OMMA Best SEO Campaign (2023) for a Cruise-Travel client and a US Search Award (2024) for Travel/Leisure. I’ve driven double-digit YoY growth for multiple sites and partner ecosystems, and I’m passionate about turning data into clear, executable strategies that align with business goals.

Daniel Lauer

SEO Expert, Digital Marketer, Brand Strategist, +2

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I design and implement data-driven SEO strategies that grow organic visibility and revenue for e-commerce, B2B, and travel brands. I focus on technical health, analytics-informed decisions, and user experience, collaborating with content, product, and marketing teams to turn insights into measurable results. Award-winning leader known for turning complex audits into actionable roadmaps; OMMA Best SEO Campaign (2023) for a Cruise-Travel client and a US Search Award (2024) for Travel/Leisure. I’ve driven double-digit YoY growth for multiple sites and partner ecosystems, and I’m passionate about turning data into clear, executable strategies that align with business goals.…I design and implement data-driven SEO strategies that grow organic visibility and revenue for e-commerce, B2B, and travel brands. I focus on technical health, analytics-informed decisions, and user experience, collaborating with content, product, and marketing teams to turn insights into measurable results. Award-winning leader known for turning complex audits into actionable roadmaps; OMMA Best SEO Campaign (2023) for a Cruise-Travel client and a US Search Award (2024) for Travel/Leisure. I’ve driven double-digit YoY growth for multiple sites and partner ecosystems, and I’m passionate about turning data into clear, executable strategies that align with business goals.

Available to hire

I design and implement data-driven SEO strategies that grow organic visibility and revenue for e-commerce, B2B, and travel brands. I focus on technical health, analytics-informed decisions, and user experience, collaborating with content, product, and marketing teams to turn insights into measurable results.

Award-winning leader known for turning complex audits into actionable roadmaps; OMMA Best SEO Campaign (2023) for a Cruise-Travel client and a US Search Award (2024) for Travel/Leisure. I’ve driven double-digit YoY growth for multiple sites and partner ecosystems, and I’m passionate about turning data into clear, executable strategies that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Associate SEO Director at DAC Group

April 1, 2022 - November 7, 2025

Lead SEO strategy across e-commerce, B2B, and B2C enterprise clients; manage and mentor a team of SEO specialists; lead new business pitches, vendor evaluations, and SOW development. Achieved 65% YoY growth in organic lead submissions and 136% YoY growth in organic revenue for Holland America Line; recognized as a top-requested SEO across accounts; secured the 2023 OMMA Award for Best SEO Campaign and the 2024 US Search Award for Best Use of Search – SEO in Travel/Leisure through innovative content and technical optimization. Deliver data-backed recommendations from keyword research and technical audits to improve site health and rankings.

SEO Manager at HNI Corporation

April 1, 2022 - April 1, 2022

Directed SEO strategy across multiple brand sites using BrightEdge and SEMrush, enhancing technical performance and content alignment. Increased organic traffic for AllsteelOffice.com through metadata optimization and targeted content updates; improved Core Web Vitals for HeatNGlo.com, resulting in a 10% lift in organic keyword rankings within six months. Advised cross-functional teams on SEO best practices for high-impact web projects, ensuring alignment with growth goals.

Web Content Specialist at Omron

April 1, 2021 - April 1, 2021

Boosted organic search traffic by 30% and impressions/clicks by 59% YoY through strategic content and SEO enhancements. Launched a new automation website in 2019 and migrated infrastructure off European servers in 2016. Selected and implemented Bynder for DAM and BrightEdge for enterprise SEO, improving workflow and performance tracking. Delivered monthly KPI reports and led cross-department web projects using Wrike; designed analytics tracking systems to support data-driven decisions.

Webmaster at WAV, Inc.

September 1, 2015 - September 1, 2015

Increased website traffic by 200% through targeted content updates and performance optimization. Uploaded 10K+ SKUs to launch a new e-commerce store; built analytics tracking and reporting from scratch; generated $10K in sales for slow-moving inventory via eBay and Amazon campaigns; executed Google AdWords campaigns to boost traffic and conversions; resolved technical bugs and enhanced SEO tracking.