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Hi, I'm Daniel Lyle—a business professional who blends creative artistry with strategic problem-solving. I earned an MBA from Cornell with a focus on marketing and leadership, and I’ve built experience spanning music rights management, media, and consulting with Deloitte and ASCAP. Outside of work, I remain in touch with music—keyboardist for a touring band, opened for The Chainsmokers, and I’ve interned for Grammy-nominated artist Ryan Leslie. I bring a collaborative mindset and data-driven storytelling to pricing strategy, digital transformations, and growth initiatives across media, entertainment, and professional services.…Hi, I'm Daniel Lyle—a business professional who blends creative artistry with strategic problem-solving. I earned an MBA from Cornell with a focus on marketing and leadership, and I’ve built experience spanning music rights management, media, and consulting with Deloitte and ASCAP. Outside of work, I remain in touch with music—keyboardist for a touring band, opened for The Chainsmokers, and I’ve interned for Grammy-nominated artist Ryan Leslie. I bring a collaborative mindset and data-driven storytelling to pricing strategy, digital transformations, and growth initiatives across media, entertainment, and professional services.

Daniel Lyle

Marketing Analyst, Community Manager, Social Media Manager, +1

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Hi, I'm Daniel Lyle—a business professional who blends creative artistry with strategic problem-solving. I earned an MBA from Cornell with a focus on marketing and leadership, and I’ve built experience spanning music rights management, media, and consulting with Deloitte and ASCAP. Outside of work, I remain in touch with music—keyboardist for a touring band, opened for The Chainsmokers, and I’ve interned for Grammy-nominated artist Ryan Leslie. I bring a collaborative mindset and data-driven storytelling to pricing strategy, digital transformations, and growth initiatives across media, entertainment, and professional services.…Hi, I'm Daniel Lyle—a business professional who blends creative artistry with strategic problem-solving. I earned an MBA from Cornell with a focus on marketing and leadership, and I’ve built experience spanning music rights management, media, and consulting with Deloitte and ASCAP. Outside of work, I remain in touch with music—keyboardist for a touring band, opened for The Chainsmokers, and I’ve interned for Grammy-nominated artist Ryan Leslie. I bring a collaborative mindset and data-driven storytelling to pricing strategy, digital transformations, and growth initiatives across media, entertainment, and professional services.

Available to hire

Hi, I’m Daniel Lyle—a business professional who blends creative artistry with strategic problem-solving. I earned an MBA from Cornell with a focus on marketing and leadership, and I’ve built experience spanning music rights management, media, and consulting with Deloitte and ASCAP. Outside of work, I remain in touch with music—keyboardist for a touring band, opened for The Chainsmokers, and I’ve interned for Grammy-nominated artist Ryan Leslie. I bring a collaborative mindset and data-driven storytelling to pricing strategy, digital transformations, and growth initiatives across media, entertainment, and professional services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Summer Associate – Customer & Marketing Group at Deloitte Consulting LLP

May 1, 2024 - August 1, 2024

Developed pricing strategy for a major media company by conducting financial and stakeholder analysis of 350+ production companies, evaluating revenues, operations and culture to inform equitable recommendations. Designed communications rollout with training materials and a stakeholder-aligned plan.

Communications and Operations Manager at American Society of Composers Authors and Publishers (ASCAP)

November 1, 2021 - August 1, 2023

Drove a 30% boost in customer engagement via multi-channel marketing; led cross-functional team to promote flagship annual initiative, resulting in 140% YoY revenue growth. Managed end-to-end digital transformation of payment systems, delivering 50% increase in online donations; negotiated CRM license, achieving 63% discount.

TV Analyst, Distribution and Repertory at American Society of Composers Authors and Publishers (ASCAP)

March 1, 2017 - November 1, 2021

Designed reconciliation process increasing quarterly royalty bookings by ~4 million. Analyzed data to validate ownership for ~100K works across ~4K U.S. TV stations; earned Top Tier recognition for exceeding department goals.