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I’m Daniela Wolf, a bilingual Digital Marketing & E-commerce Specialist with 10+ years of experience helping brands grow online. I love diving into how people buy, how brands scale, and what makes a business thrive in the digital marketplace. I’ve led growth initiatives across e-commerce platforms, agencies, and in-house teams to drive results through data-driven marketing and customer experience optimization. Multilingual in Spanish, English, and German, I’ve managed Shopify stores, led cross-functional teams, and collaborated closely with CEOs and media buyers. I’m currently exploring freelance or full-time opportunities as I transition from my CEO-impacted role to new challenges and opportunities to create value for ambitious brands.…I’m Daniela Wolf, a bilingual Digital Marketing & E-commerce Specialist with 10+ years of experience helping brands grow online. I love diving into how people buy, how brands scale, and what makes a business thrive in the digital marketplace. I’ve led growth initiatives across e-commerce platforms, agencies, and in-house teams to drive results through data-driven marketing and customer experience optimization. Multilingual in Spanish, English, and German, I’ve managed Shopify stores, led cross-functional teams, and collaborated closely with CEOs and media buyers. I’m currently exploring freelance or full-time opportunities as I transition from my CEO-impacted role to new challenges and opportunities to create value for ambitious brands.

Daniela Wolf

Marketing Strategist, Growth Marketer, Product Marketer, +6

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I’m Daniela Wolf, a bilingual Digital Marketing & E-commerce Specialist with 10+ years of experience helping brands grow online. I love diving into how people buy, how brands scale, and what makes a business thrive in the digital marketplace. I’ve led growth initiatives across e-commerce platforms, agencies, and in-house teams to drive results through data-driven marketing and customer experience optimization. Multilingual in Spanish, English, and German, I’ve managed Shopify stores, led cross-functional teams, and collaborated closely with CEOs and media buyers. I’m currently exploring freelance or full-time opportunities as I transition from my CEO-impacted role to new challenges and opportunities to create value for ambitious brands.…I’m Daniela Wolf, a bilingual Digital Marketing & E-commerce Specialist with 10+ years of experience helping brands grow online. I love diving into how people buy, how brands scale, and what makes a business thrive in the digital marketplace. I’ve led growth initiatives across e-commerce platforms, agencies, and in-house teams to drive results through data-driven marketing and customer experience optimization. Multilingual in Spanish, English, and German, I’ve managed Shopify stores, led cross-functional teams, and collaborated closely with CEOs and media buyers. I’m currently exploring freelance or full-time opportunities as I transition from my CEO-impacted role to new challenges and opportunities to create value for ambitious brands.

Available to hire

I’m Daniela Wolf, a bilingual Digital Marketing & E-commerce Specialist with 10+ years of experience helping brands grow online. I love diving into how people buy, how brands scale, and what makes a business thrive in the digital marketplace. I’ve led growth initiatives across e-commerce platforms, agencies, and in-house teams to drive results through data-driven marketing and customer experience optimization.

Multilingual in Spanish, English, and German, I’ve managed Shopify stores, led cross-functional teams, and collaborated closely with CEOs and media buyers. I’m currently exploring freelance or full-time opportunities as I transition from my CEO-impacted role to new challenges and opportunities to create value for ambitious brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

German

Fluent

Work Experience

E-Commerce & Marketing Manager at DUKIER Website Optimization

June 30, 2022 - June 30, 2022

Led e-commerce and marketing initiatives for Shopify-powered sites. Responsibilities included Email Marketing Strategy, Influencer Marketing, Affiliate Marketing, and inbound/outbound campaigns; collaborated with external agencies; optimized CAC/ROI and alignment of brand messaging across channels.

Merchant Success Manager at Shopify Plus

October 31, 2023 - October 31, 2023

Provided strategic guidance to high-volume, fast-growing e-commerce merchants across the EMA region; advised on tech setups, go-to-market strategies, and digital initiatives; led performance marketing efforts and cross‑functional collaboration with Paid Media, Amazon Brand Strategy, and Product Collaborations.

E-commerce & Operations Manager at Ecom Forward

January 1, 2024 - November 5, 2025

Managed daily operations across three Shopify stores in the US, Canada, Australia, and the EU; oversaw cross‑functional teams (Customer Support, Content) to ensure smooth execution of business processes and brand consistency. Collaborated directly with the CEO and Media Buyer on digital strategy, performance marketing, and customer experience optimization. Achievements include 100% customer retention and top 3 EMA ranking in Customer Engagement Rate; main store Bare Roots Footwear.

E-Commerce & Marketing Manager at Dukier

June 30, 2022 - June 30, 2022

Marketing Strategy & Execution for e-commerce: Email Marketing Strategy, Influencer Marketing, Affiliate Marketing. Team Lead for B2C: Paid Media, Amazon Brand Strategy, Product Collaborations, Design Coordination.

E-Commerce & Marketing Manager at PECAS / Pecas.com

May 31, 2021 - May 31, 2021

Led the Online Department across 13 Tenerife stores (pecas.com & ril y la b.es). Responsible for Online Marketing Strategy and Execution, Social Media Management, Ad Campaigns, Email Marketing, Product Photography, Lifestyle Photography, and Content Creation. Key achievement: led migration to Shopify technology, increasing sales and conversions by over 50%.

Digital Marketing Intern / BoatTime Project Coordinator at Grecom Business Communications / Spanish Embassy (Ljubljana)

October 31, 2015 - October 31, 2015

Internships in digital marketing across German, English and Spanish; BoatTime Project Coordinator; exposed to political communications and cross-cultural coordination.

Key Account Manager at Deliveroo

October 31, 2017 - October 31, 2017

Managed 30 key accounts representing 35% of the company’s income in Spain. Tracked quarterly sales and operational targets, leading to strong account performance and partnerships.

Account Manager - Digital Marketing & E-commerce at Fresh Cosmetics

February 1, 2019 - February 1, 2019

Managed a portfolio of clients: executing marketing campaigns, Social Media Management, Email Marketing and Influencer Campaigns. E-commerce consultancy & SEO strategies.

E-Commerce & Operations Manager at Eco Forward

January 1, 2024 - November 5, 2025

E-commerce & Operations Manager overseeing daily operations across three Shopify stores in the US, Canada, Australia, and the EU; generating approximately $300K monthly revenue. Led cross-functional teams (Customer Support, Content) and ensured smooth execution of business processes and brand consistency. Collaborated with CEO and media buyer on digital strategy; optimized Shopify features and conversion opportunities. Notable KPI: 100% customer retention; top engagement metrics in EMEA.