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Born into a British family and based in Barcelona, I am a native English, Spanish, and Catalan speaker, blending diverse cultural perspectives to fuel creative, strategic thinking. I balance flair with diligence to deliver thoughtful fashion branding, content, and campaigns. Over the past five years I have worked across creative direction, content creation, brand strategy, editorial curation, and 360-degree campaigns for fashion and multimedia projects across Meta, TikTok, web, press, and retail. I own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and post-production, while defining tone of voice across touchpoints and guiding brand guidelines. I also pitch talent and KOL partnerships, build brand communities, and lead cross-functional production and PR initiatives (e.g., the SS26 campaign with Zara Larsson).…Born into a British family and based in Barcelona, I am a native English, Spanish, and Catalan speaker, blending diverse cultural perspectives to fuel creative, strategic thinking. I balance flair with diligence to deliver thoughtful fashion branding, content, and campaigns. Over the past five years I have worked across creative direction, content creation, brand strategy, editorial curation, and 360-degree campaigns for fashion and multimedia projects across Meta, TikTok, web, press, and retail. I own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and post-production, while defining tone of voice across touchpoints and guiding brand guidelines. I also pitch talent and KOL partnerships, build brand communities, and lead cross-functional production and PR initiatives (e.g., the SS26 campaign with Zara Larsson).

Danny Forbes Sarwar

Copywriter, Art Director, Brand Strategist, +4

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Born into a British family and based in Barcelona, I am a native English, Spanish, and Catalan speaker, blending diverse cultural perspectives to fuel creative, strategic thinking. I balance flair with diligence to deliver thoughtful fashion branding, content, and campaigns. Over the past five years I have worked across creative direction, content creation, brand strategy, editorial curation, and 360-degree campaigns for fashion and multimedia projects across Meta, TikTok, web, press, and retail. I own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and post-production, while defining tone of voice across touchpoints and guiding brand guidelines. I also pitch talent and KOL partnerships, build brand communities, and lead cross-functional production and PR initiatives (e.g., the SS26 campaign with Zara Larsson).…Born into a British family and based in Barcelona, I am a native English, Spanish, and Catalan speaker, blending diverse cultural perspectives to fuel creative, strategic thinking. I balance flair with diligence to deliver thoughtful fashion branding, content, and campaigns. Over the past five years I have worked across creative direction, content creation, brand strategy, editorial curation, and 360-degree campaigns for fashion and multimedia projects across Meta, TikTok, web, press, and retail. I own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and post-production, while defining tone of voice across touchpoints and guiding brand guidelines. I also pitch talent and KOL partnerships, build brand communities, and lead cross-functional production and PR initiatives (e.g., the SS26 campaign with Zara Larsson).

Available to hire

Born into a British family and based in Barcelona, I am a native English, Spanish, and Catalan speaker, blending diverse cultural perspectives to fuel creative, strategic thinking. I balance flair with diligence to deliver thoughtful fashion branding, content, and campaigns.

Over the past five years I have worked across creative direction, content creation, brand strategy, editorial curation, and 360-degree campaigns for fashion and multimedia projects across Meta, TikTok, web, press, and retail. I own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and post-production, while defining tone of voice across touchpoints and guiding brand guidelines. I also pitch talent and KOL partnerships, build brand communities, and lead cross-functional production and PR initiatives (e.g., the SS26 campaign with Zara Larsson).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Creative Project Manager - Designual Collab Collections at Desigual (Designual Collab Collections)

January 1, 2024 - December 31, 2024

End-to-end development and execution of designer collaboration projects from concept development through production and launch. Liaised directly with guest designers including Collin Strada, BOTTER, Egonlab, Alphonse Maitre Pierre, and Tyler McGillivary; managed relationships across creative and operational workflows. Coordinated production timelines, supplier communications, approvals, and cross-department collaboration to ensure smooth project delivery. Supported PR initiatives, press communications, and brand activations tied to collaboration launches.

Brand Image & Content Strategist at Desigual

January 1, 2024 - Present

Lead story telling and brand voice development across global touchpoints. Develop content concepts and editorial narratives for campaigns and multimedia projects across Meta, TikTok, web, press, and retail.

Creative Project Manager at Desigual

January 1, 2024 - December 1, 2024

End-to-end development and execution of designer collaborations: managed multiple concurrent collaboration projects from concept development through production and launch; liaised directly with guest designers; coordinated production timelines and cross-department collaboration; supported PR initiatives and brand activations.

Creative Content Specialist & Lead Copywriter at Desigual

January 1, 2024 - Present

Own the Desigual podcast end-to-end, developing creative strategy, guest rosters, scripts, art direction, and overseeing post-production & coordination. Concept development & creative writing. Content creation across photography, video, and editorial curation. Work on brand content strategy and creative direction; developed content concepts, editorial narratives, and cross-channel brand messaging; produced Instagram, TikTok, Depop content planning; built a Spain-based fashion brand community.

Brand Image & Content Strategist at Manticora Vintage

February 1, 2023 - December 1, 2023

Led creative content and communications strategy for the independent vinatge fashion brand across digital and e-commerce channels: Developed and executed content across Instagram, TikTok, and Depop, overseeing planning, publishing, and community. Liaised with international collaborators including A-list celebrity stylists, agents, and artist teams (e.g. those of Olivia Rodrigo, Kourtney Kardashian, Karol G, Bad Gyal, Rauw Alejandro, etc). Built a close Spain-based brand community, consisting of a network of influencers, creators, industry insiders and national celebrities (Toccororo, Sita Abellan, BB Trickz, etc). Produced visual and editorial content including photography, video, graphic assets, layouts, and branded communications. Wrote brand copy across social media, product descriptions, and promotional materials. Contributed to definining brand identity and positioning.

Digital Media Junior Editor at PERFECT Magazine (London)

April 1, 2021 - January 1, 2022

Supported editorial production, digital content, and talent communications; pitched, cast, and interviewed emerging fashion talent and established industry figures; wrote fashion news and editorial content for digital publication; liaised with brands/agencies/artists/contributors; edited short-form video content for TikTok and digital channels; supported editorial shoots on set.

Editorial Assistant at Love Magazine

August 1, 2018 - Present

Supported editorial and production teams during the development of a print issue; assisted on editorial shoots across styling, production, and art department logistics. Gained insight into luxury fashion publishing, visuals storytelling, and print media production.