I’m a senior copywriter and content lead who helps B2B tech and MarTech brands turn complex products, data and feature-heavy propositions into clear, compelling messaging that drives action. Over the past 15+ years, I’ve worked across high-growth B2B platforms, specialising in lifecycle, email and personalised content powered by first- and zero-party data. I partner closely with growth, CRM and product teams to deliver content that supports acquisition, engagement, retention and revenue, not just brand awareness. I have a strong track record of delivering high-performing, lead-generating content across the funnel, from long-form thought leadership and research reports to landing pages, campaigns and conversion-focused copy. At both Wunderkind and Marigold, I led the end-to-end development of their annual Consumer Trends Index, from ideation to launch, which became our best-performing content asset and a cornerstone of the wider content marketing strategy. I thrive in fast-paced, collaborative environments where content is treated as a growth lever rather than a support function. I’m now exploring senior copywriting or content leadership roles where I can combine strategic thinking with hands-on execution to help ambitious teams scale.…I’m a senior copywriter and content lead who helps B2B tech and MarTech brands turn complex products, data and feature-heavy propositions into clear, compelling messaging that drives action. Over the past 15+ years, I’ve worked across high-growth B2B platforms, specialising in lifecycle, email and personalised content powered by first- and zero-party data. I partner closely with growth, CRM and product teams to deliver content that supports acquisition, engagement, retention and revenue, not just brand awareness. I have a strong track record of delivering high-performing, lead-generating content across the funnel, from long-form thought leadership and research reports to landing pages, campaigns and conversion-focused copy. At both Wunderkind and Marigold, I led the end-to-end development of their annual Consumer Trends Index, from ideation to launch, which became our best-performing content asset and a cornerstone of the wider content marketing strategy. I thrive in fast-paced, collaborative environments where content is treated as a growth lever rather than a support function. I’m now exploring senior copywriting or content leadership roles where I can combine strategic thinking with hands-on execution to help ambitious teams scale.WWWW…