Available to hire
Senior creative leader and Associate Creative Director with deep agency experience and recent in-house leadership at a digital-first consumer brand. Experienced across brand identity, campaign development, ecommerce, digital content, paid social, retail, packaging, and creative systems.
Known for bringing strategic clarity, strong craft, and calm leadership to complex cross-functional work—quickly translating business needs into focused creative direction, scalable systems, and high-quality execution across channels.
Experience Level
Language
Work Experience
Article Associate Creative Director at Article
July 1, 2021 - April 1, 2026Led the design and copy writing function within the broader creative team for a digital-first furniture and lifestyle brand, guiding creative across email, ecommerce content, marketing, paid social, physical retail, PR, B2B, and seasonal campaign work. Owned cross-channel creative direction for brand, campaign, ecommerce, and performance creative; ensured work was strategically focused, on-brand, and commercially useful. Managed and mentored designers and copy writers across concurrent workstreams, including absorbing oversight of the copy writing team in 2022. Guided the team through two rounds of organisational restructuring while maintaining output quality and team stability; stepped into a hybrid ACD/art director role in 2024 to sustain execution standards directly. Partnered with marketing, ecommerce, retail, production, communications, and category teams to translate business objectives into clear creative briefs, concepts, systems, and deliverables, and built scalable creative a
Art Director (contract) at lululemon
March 1, 2020 - June 1, 2020Oversaw campaign deliverables for weekly digital marketing activity, including packaged assets and art direction of photo/video production. Supported early creative development of art direction and copywriting concepts for the 2020 holiday product marketing campaign.
Art Director / Associate Creative Director (contract) at Toolbox Design
January 1, 2019 - September 1, 2019Oversaw creative output and served as lead creative on branding projects across hospitality, real estate marketing, and food & beverage sectors. Managed creative strategy and execution and collaborated with creative contributors to deliver client work for multiple industries.
Art Director (contract) at lululemon
January 1, 2018 - May 1, 2018Led creative teams of graphic designers and copywriters working on events and special projects including Seawheeze (2018 and 2019), Ambassador Summit, and The Immersion.
Independent Creative Professional
January 1, 2011 - July 1, 2021Worked independently and on contract with multiple agencies and creative studios, supporting brand strategy, identity systems, campaign thinking, packaging, retail, and hands-on design execution across a range of consumer-facing sectors.
Senior Graphic Designer at DDB Canada / Karacters Design Group
June 1, 2005 - January 1, 2012Produced graphic design work for a range of clients and categories, collaborating with internal teams and stakeholders to deliver design outputs.
Senior Graphic Designer (contract) at Landor Associates
June 1, 2004 - May 1, 2005Contract graphic design role in London working across client deliverables.
Senior Graphic Designer (contract) at Conran Design Group
September 1, 2003 - May 1, 2004Contract senior graphic design role in London for the Shell account.
Senior Graphic Designer at 20|20 Limited
September 1, 1999 - July 1, 2003Senior graphic design role in London, supporting work for multiple selected clients including Arsenal Football Club, Sainsbury’s, and other retail and branding accounts.
Graphic Designer at Rodney Fitch & Co.
July 1, 1997 - September 1, 1999Graphic design role in London working as part of a design team delivering client projects.
Education
BA (Hons) Visual Communication Design at Ravensbourne College of Design & Communication, UK
January 1, 1994 - January 1, 1997Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Financial Services, Real Estate & Construction, Travel & Hospitality, Professional Services, Other
Experience Level
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