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Hello! I’m Daniela Ayala, a Barcelona-based social media professional specializing in content creation, influencer partnerships, and community management. I help brands design engaging campaigns, produce authentic copy and visuals, and grow audiences across IG, TikTok, and other platforms with a creative, results-driven approach. I enjoy planning, coordinating and executing creative campaigns, building relationships with nano-influencers, tracking KPIs, and delivering clear, impactful results for brands with a friendly, collaborative style.…Hello! I’m Daniela Ayala, a Barcelona-based social media professional specializing in content creation, influencer partnerships, and community management. I help brands design engaging campaigns, produce authentic copy and visuals, and grow audiences across IG, TikTok, and other platforms with a creative, results-driven approach. I enjoy planning, coordinating and executing creative campaigns, building relationships with nano-influencers, tracking KPIs, and delivering clear, impactful results for brands with a friendly, collaborative style.

Daniela Ayala

Social Media Manager, Content Creator, Copywriter, +2

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Hello! I’m Daniela Ayala, a Barcelona-based social media professional specializing in content creation, influencer partnerships, and community management. I help brands design engaging campaigns, produce authentic copy and visuals, and grow audiences across IG, TikTok, and other platforms with a creative, results-driven approach. I enjoy planning, coordinating and executing creative campaigns, building relationships with nano-influencers, tracking KPIs, and delivering clear, impactful results for brands with a friendly, collaborative style.…Hello! I’m Daniela Ayala, a Barcelona-based social media professional specializing in content creation, influencer partnerships, and community management. I help brands design engaging campaigns, produce authentic copy and visuals, and grow audiences across IG, TikTok, and other platforms with a creative, results-driven approach. I enjoy planning, coordinating and executing creative campaigns, building relationships with nano-influencers, tracking KPIs, and delivering clear, impactful results for brands with a friendly, collaborative style.

Available to hire

Hello! I’m Daniela Ayala, a Barcelona-based social media professional specializing in content creation, influencer partnerships, and community management. I help brands design engaging campaigns, produce authentic copy and visuals, and grow audiences across IG, TikTok, and other platforms with a creative, results-driven approach.

I enjoy planning, coordinating and executing creative campaigns, building relationships with nano-influencers, tracking KPIs, and delivering clear, impactful results for brands with a friendly, collaborative style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Social Media Manager at Perfumerias Facial & Droguerias Hermanos Martin

March 31, 2025 - July 28, 2025

Led the content marketing strategy on social media (Instagram, Facebook, and TikTok) for three brands, generating traffic, engagement and leads. Planned, managed and produced organic content aligned with brand objectives. Creative brainstorming for the development of monthly campaigns. Conceptualised and executed weekly newsletters via Mailchimp.

Social Media and Content Marketing Assistant at Floraqueen & Be.Green

April 30, 2024 - July 28, 2025

Organic content management and community management for three brands. Copy creation, video editing, and weekly monitoring of KPIs.

Influencer & UGC Management Freelance at Sense App (Techstarts'23)

December 31, 2023 - July 28, 2025

Developed and implemented strategies for monthly collaborations with nano influencers and UGC.

Social Media and Influencer Relations – UK at TechStyle Fashion Group (JustFab)

February 28, 2023 - July 28, 2025

Managed the "Brandbassador for influencers" gifting programme. Identified, managed, and strengthened relationships with nano-influencers. Created content for social media platforms (Instagram and TikTok).

Social Media Manager at FloraQueen & BeGreen

January 1, 2021 - January 1, 2023

Managed social media strategy, content creation (copy, video), community engagement, and weekly Mailchimp newsletters; planned, managed and produced organic content aligned with brand objectives.

Brand Ambassador Program Manager at JustFab

October 1, 2022 - February 28, 2023

Managed the Brand Ambassador influencer gift program and relationships with influencers.

Influencer & UGC Manager at Sense App

May 1, 2023 - December 31, 2023

Freelance; Developed and implemented strategies for monthly collaborations with nano influencers and UGC.

Social Media & Community Manager at Sense App

October 1, 2023 - April 1, 2024

Organic content management and community management for three brands; Copy creation, video editing and weekly monitoring of KPIs.