Tracy Dao

Led independent B2B marketing initiatives to expand market reach in two key regional markets using email automation and cultural segmentation strategies, resulting in 30% engagement growth and 25% more qualified leads. Improved email deliverability by streamlining automation workflows, increasing deliverability from 78% to 90% and accelerating sales cycles by 20%. Conducted A/B testing on messaging, design, and CTAs, achieving 28% higher open rates and broader audience reach while ensuring PDPA and GDPR compliance.

Executed integrated campaigns to expand client portfolio, growing reach by 30% across Asia and Europe through strategic relationship development with key decision-makers. Collaborated in a cross-functional team to optimize App Store Ads and Google App campaigns, achieving a 20% increase in app installs and a 3% uplift in in-app actions through data-driven optimization and creative testing. Prepared bespoke proposals and creative briefs and managed client presentations, contributing to a 20% increase in client retention through strategic partnerships.

Collaborated in a 4-member team to develop and execute integrated marketing campaigns, implementing database segmentation strategies and optimizing email marketing automation workflows, achieving a 30% conversion rate improvement and exceeding revenue targets by 23%. Executed multi-channel campaigns across social media, email, and website, and led optimization efforts that improved overall digital performance by 41% and increased inbound leads by 26%. Designed marketing content and visual assets, ensuring brand consistency and storytelling that boosted engagement by 15% and strengthened client feedback.