Available to hire
I’m a creative and strategic digital marketing professional with 3+ years of experience driving revenue growth through integrated campaigns, CRM management, and social selling strategies. I’ve delivered 23% revenue growth and 30% conversion rate improvements, and I excel in social media management, email marketing automation, and analytics-driven strategy that deliver measurable results.
I thrive on cross-functional collaboration, managing multiple projects simultaneously, and maintaining quality under tight deadlines. My approach combines strategic storytelling with data-driven optimization to boost engagement, leads, and client satisfaction.
Experience Level
Language
English
Fluent
Work Experience
Digital Marketing Executive at Hoang Giang Joint Stock Company
April 1, 2022 - May 1, 2025Collaborated in a 4-member team to develop and execute integrated marketing campaigns, implementing database segmentation strategies and optimizing email marketing automation workflows, achieving a 30% conversion rate improvement and exceeding revenue targets by 23%. Executed multi-channel campaigns across social media, email, and website, and led optimization efforts that improved overall digital performance by 41% and increased inbound leads by 26%. Designed marketing content and visual assets, ensuring brand consistency and storytelling that boosted engagement by 15% and strengthened client feedback.
Business Development Executive at Interlunar
December 1, 2023 - June 1, 2024Led independent B2B marketing initiatives to expand market reach in two key regional markets using email automation and cultural segmentation strategies, resulting in 30% engagement growth and 25% more qualified leads. Improved email deliverability by streamlining automation workflows, increasing deliverability from 78% to 90% and accelerating sales cycles by 20%. Conducted A/B testing on messaging, design, and CTAs, achieving 28% higher open rates and broader audience reach while ensuring PDPA and GDPR compliance.
Marketing Assistant at Omega Media
May 1, 2022 - September 1, 2022Executed integrated campaigns to expand client portfolio, growing reach by 30% across Asia and Europe through strategic relationship development with key decision-makers. Collaborated in a cross-functional team to optimize App Store Ads and Google App campaigns, achieving a 20% increase in app installs and a 3% uplift in in-app actions through data-driven optimization and creative testing. Prepared bespoke proposals and creative briefs and managed client presentations, contributing to a 20% increase in client retention through strategic partnerships.
Education
MA in Promotional Media at Goldsmiths, University of London, UK
September 1, 2023 - September 1, 2024BSc. Hons in International Economics at VNU University of Economics and Business, Vietnam
September 1, 2019 - April 1, 2023Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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