KARHU: FusionXT Campaign ⎯ 2025

For this concept assignment with KARHU, I was asked to develop a multi-platform campaign using pre-defined assets for the launch of the Fusion XT model. My role as a freelance graphic and motion designer was to elevate these materials into a compelling brand narrative across channels—Instagram, Meta, homepage banners, and newsletter—showcasing my ability to build a campaign from shared resources with originality, cohesion, and strategic intent.

Rooted in 90s cross-training culture, the campaign concept—“Reboot Your Stride”—celebrates the dynamic interplay between heritage and forward momentum. I translated this into a visual system inspired by retro-futuristic design, drawing from bold typography, glitch effects, kinetic type, high-contrast photography, and textured overlays. Color gradients, modular layouts, and motion sequences added a sense of speed, rhythm, and layered meaning.

My creative approach focused on crafting a digital-first narrative: every platform was treated as an active touchpoint, where copywriting, visual storytelling, and motion worked together to reflect the sneaker’s dual identity. The result is a future-facing brand experience that reintroduces legacy through movement, energy, and bold confidence.

Check out the whole project on my website → https://www.twine.net/signin

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