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I’m Darci Campbell, a Creative Marketing Producer with 5 years’ experience delivering high-performing video across paid and organic social. I sit at the intersection of creative strategy, production and performance marketing — turning insights into scroll-stopping, social-native content that’s tested, iterated and scaled across Meta, TikTok, YouTube and LinkedIn. I own creative production pipelines end-to-end, turning data, bold ideas and fast creator collaboration into growth. I’ve led end-to-end content production for multi-channel campaigns, built and maintained a talent database, and leveraged AI tools to accelerate ideation and workflow efficiency.…I’m Darci Campbell, a Creative Marketing Producer with 5 years’ experience delivering high-performing video across paid and organic social. I sit at the intersection of creative strategy, production and performance marketing — turning insights into scroll-stopping, social-native content that’s tested, iterated and scaled across Meta, TikTok, YouTube and LinkedIn. I own creative production pipelines end-to-end, turning data, bold ideas and fast creator collaboration into growth. I’ve led end-to-end content production for multi-channel campaigns, built and maintained a talent database, and leveraged AI tools to accelerate ideation and workflow efficiency.

Darci Campbell

Video Editor, Content Producer, Creative Director, +2

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I’m Darci Campbell, a Creative Marketing Producer with 5 years’ experience delivering high-performing video across paid and organic social. I sit at the intersection of creative strategy, production and performance marketing — turning insights into scroll-stopping, social-native content that’s tested, iterated and scaled across Meta, TikTok, YouTube and LinkedIn. I own creative production pipelines end-to-end, turning data, bold ideas and fast creator collaboration into growth. I’ve led end-to-end content production for multi-channel campaigns, built and maintained a talent database, and leveraged AI tools to accelerate ideation and workflow efficiency.…I’m Darci Campbell, a Creative Marketing Producer with 5 years’ experience delivering high-performing video across paid and organic social. I sit at the intersection of creative strategy, production and performance marketing — turning insights into scroll-stopping, social-native content that’s tested, iterated and scaled across Meta, TikTok, YouTube and LinkedIn. I own creative production pipelines end-to-end, turning data, bold ideas and fast creator collaboration into growth. I’ve led end-to-end content production for multi-channel campaigns, built and maintained a talent database, and leveraged AI tools to accelerate ideation and workflow efficiency.

Available to hire

I’m Darci Campbell, a Creative Marketing Producer with 5 years’ experience delivering high-performing video across paid and organic social. I sit at the intersection of creative strategy, production and performance marketing — turning insights into scroll-stopping, social-native content that’s tested, iterated and scaled across Meta, TikTok, YouTube and LinkedIn.

I own creative production pipelines end-to-end, turning data, bold ideas and fast creator collaboration into growth. I’ve led end-to-end content production for multi-channel campaigns, built and maintained a talent database, and leveraged AI tools to accelerate ideation and workflow efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Senior Digital Marketing Producer – Faculty Marketing at Deakin University

May 1, 2023 - May 1, 2025

Owned creative strategy and production for performance-driven video across paid and organic social. Implemented end-to-end delivery of multi-channel paid social campaigns for 2 years across domestic and international markets, collaborating closely with media specialists and platform partners. Pitched and led a faculty-wide UGC optimisation initiative, identifying creative gaps and producing creator-led ads that doubled leads for an underperforming product and drove wider rollout. Identified trends to ideate and deliver 20+ social-native ads (on Meta, TikTok, LinkedIn, YouTube) in 6 months, using performance insights to guide hooks, storytelling and creative direction. Proactively analysed ad performance and implemented optimisations including creative refreshes, audience updates, copy variations, budget reallocation and bidding strategies, improving CPL, CPSV, CTR and leads. Prepared clear creative briefs and workflows for external creators and agencies, and managed video production al

Communications Officer – Sustainability Team at University of Melbourne

June 1, 2019 - June 1, 2022

Produced marketing videos and social content end-to-end for public sector and education clients. Worked from brief to delivery with a strong focus on clarity, messaging and audience impact.

Communications Officer – Sustainability Team at University of Melbourne

October 1, 2018 - December 1, 2019

Produced marketing videos and social content end-to-end for public sector and education clients. Worked from brief to delivery with a strong focus on clarity, messaging and audience impact.