I thrive at the intersection of creativity, data, and strategic thinking—helping brands build meaningful connections with their customers and expand their online presence. I bring ideas to life through strategy, design, and marketing that connect with audiences and drive growth. My experience spans fashion, beauty, and wellness, and I excel at merging brand identity with immersive, end-to-end marketing campaigns that resonate across digital channels. Fluent in English and Spanish, I collaborate cross-functionally to deliver measurable business impact and growth.

Daniella Arcila

I thrive at the intersection of creativity, data, and strategic thinking—helping brands build meaningful connections with their customers and expand their online presence. I bring ideas to life through strategy, design, and marketing that connect with audiences and drive growth. My experience spans fashion, beauty, and wellness, and I excel at merging brand identity with immersive, end-to-end marketing campaigns that resonate across digital channels. Fluent in English and Spanish, I collaborate cross-functionally to deliver measurable business impact and growth.

Available to hire

I thrive at the intersection of creativity, data, and strategic thinking—helping brands build meaningful connections with their customers and expand their online presence. I bring ideas to life through strategy, design, and marketing that connect with audiences and drive growth. My experience spans fashion, beauty, and wellness, and I excel at merging brand identity with immersive, end-to-end marketing campaigns that resonate across digital channels. Fluent in English and Spanish, I collaborate cross-functionally to deliver measurable business impact and growth.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Site Marketing Manager at Amazon
January 1, 2024 - June 19, 2024
Led the development and execution of on-site marketing campaigns while maintaining storefront content for Amazon Luxury Stores.
Site Merchandiser at Amazon
January 1, 2022 - January 1, 2024
Developed high-quality, on-brand content tailored to target audiences and led digital campaigns from concept to completion.
Content Specialist at Randa Digital Labs
January 1, 2019 - December 31, 2020
Created unique content across all digital channels, while streamlining processes to meet deadlines, stay within budget, and achieve KPIs.
Account Executive at Randa Digital Labs
January 1, 2018 - December 31, 2019
Enhanced on-site visual merchandising and curated the brand image to align with marketing strategies. Managed multiple product categories across e-commerce platforms, including Amazon.
Product Merchandiser at Randa Accessories
January 1, 2017 - December 31, 2018
Led product development for multiple brands and was recognized as a PLM Super User, streamlining input processes across the organization.
Sourcing Coordinator at Randa Accessories
January 1, 2016 - December 31, 2017
Developed pilot programs and sourcing guidelines to enhance processes and trained new users to transition the role to China.

Education

Bachelor of Fine Arts at Savannah College of Art & Design
January 1, 2016 - December 31, 2016
Master of Arts at SHIFTA by Elisava School of Design
January 1, 2021 - December 31, 2021

Qualifications

Google Digital Marketing & E-commerce Certification
January 1, 2021 - December 31, 2021
Google Ads Display Certification
January 1, 2021 - December 31, 2021
Fashion Scholarship Fund Winner
January 1, 2016 - December 31, 2016

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Education