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Hi, I’m Ines. I’m a recent International Business graduate specializing in Marketing, with hands-on experience in brand strategy, consumer research, and digital communication gained through university projects and internships. I’m eager to start a first role in marketing where I can contribute to creative, data-driven projects while continuing to learn and grow professionally. I enjoy blending analytical thinking with creativity to build brands that truly connect with people. I’m excited about opportunities that combine research, strategy, and hands-on execution to drive meaningful results.…Hi, I’m Ines. I’m a recent International Business graduate specializing in Marketing, with hands-on experience in brand strategy, consumer research, and digital communication gained through university projects and internships. I’m eager to start a first role in marketing where I can contribute to creative, data-driven projects while continuing to learn and grow professionally. I enjoy blending analytical thinking with creativity to build brands that truly connect with people. I’m excited about opportunities that combine research, strategy, and hands-on execution to drive meaningful results.

Ines Daress

Brand Strategist, Marketing Strategist, Product Marketer, +1

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Hi, I’m Ines. I’m a recent International Business graduate specializing in Marketing, with hands-on experience in brand strategy, consumer research, and digital communication gained through university projects and internships. I’m eager to start a first role in marketing where I can contribute to creative, data-driven projects while continuing to learn and grow professionally. I enjoy blending analytical thinking with creativity to build brands that truly connect with people. I’m excited about opportunities that combine research, strategy, and hands-on execution to drive meaningful results.…Hi, I’m Ines. I’m a recent International Business graduate specializing in Marketing, with hands-on experience in brand strategy, consumer research, and digital communication gained through university projects and internships. I’m eager to start a first role in marketing where I can contribute to creative, data-driven projects while continuing to learn and grow professionally. I enjoy blending analytical thinking with creativity to build brands that truly connect with people. I’m excited about opportunities that combine research, strategy, and hands-on execution to drive meaningful results.

Available to hire

Hi, I’m Ines. I’m a recent International Business graduate specializing in Marketing, with hands-on experience in brand strategy, consumer research, and digital communication gained through university projects and internships. I’m eager to start a first role in marketing where I can contribute to creative, data-driven projects while continuing to learn and grow professionally.

I enjoy blending analytical thinking with creativity to build brands that truly connect with people. I’m excited about opportunities that combine research, strategy, and hands-on execution to drive meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Italian

Advanced

Work Experience

Marketing Manager at LJE Mini-Enterprises Belgium

October 1, 2020 - May 1, 2021

Co-created and managed a school mini-enterprise, designing and selling eco-friendly bags made from recycled fabrics. Achieved top ranking in sales performance by surpassing all competing teams. Optimized financial strategies and resource allocation, maintaining profit margins above 20% on all campaigns while controlling costs to ensure overall profitability.

Marketing Management Project at Maastricht University

November 1, 2022 - December 31, 2022

Carried out market research and statistical analysis (t-tests, ANOVA, chi-square) on survey data (N=100) to evaluate customer preferences, pricing strategies, and product features for N26. Designed and distributed online surveys using Qualtrics; analyzed quantitative and qualitative data to draw actionable marketing insights. Delivered strategic recommendations to optimize product pricing, pricing strategy, and customer acquisition, demonstrating problem-solving, team collaboration, and business communication skills.

Marketing Strategy Consulting Project at Oral-B (iO toothbrush)

November 1, 2023 - December 31, 2023

Led market research (survey, SWOT, trend analysis) to identify adoption barriers among German millennials for Oral-B’s iO toothbrush. Designed a multi-channel branding strategy integrating influencer marketing, social media challenges, and a community-focused app experience. Developed creative campaign concepts, including storyboarded TV ad and TikTok contest, to boost awareness and engagement. Delivered strategic recommendations on pricing, positioning, and market entry potential, backed by quantitative TAM and sales analysis.

Social Media Manager Assistant at Dark Room

June 1, 2022 - December 31, 2022

Efficiently managed client bookings, reducing scheduling conflicts and maximizing daily client flow. Implemented professional messaging protocols across social media platforms, contributing to a 40% reduction in response time and strengthened client relationships.