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I'm a Paid Media Strategist with 10+ years of experience leading cross-channel campaigns, spanning media planning, in-platform buying, and performance optimization across paid social and digital. I focus on full-funnel strategy and scaling campaigns through structured testing across creative, audience, and conversion layers. I've supported global brands such as Adobe, Disney Games, IMAX, and Square Enix, along with local and regional clients. I bring a strong track record in client-facing strategy, influencer amplification, and vendor management, thriving when collaborating with creative, analytics, and partnerships teams to drive business outcomes.…I'm a Paid Media Strategist with 10+ years of experience leading cross-channel campaigns, spanning media planning, in-platform buying, and performance optimization across paid social and digital. I focus on full-funnel strategy and scaling campaigns through structured testing across creative, audience, and conversion layers. I've supported global brands such as Adobe, Disney Games, IMAX, and Square Enix, along with local and regional clients. I bring a strong track record in client-facing strategy, influencer amplification, and vendor management, thriving when collaborating with creative, analytics, and partnerships teams to drive business outcomes.

Derek Bryant

Content Creator, Graphic Designer, Brand Designer, +2

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I'm a Paid Media Strategist with 10+ years of experience leading cross-channel campaigns, spanning media planning, in-platform buying, and performance optimization across paid social and digital. I focus on full-funnel strategy and scaling campaigns through structured testing across creative, audience, and conversion layers. I've supported global brands such as Adobe, Disney Games, IMAX, and Square Enix, along with local and regional clients. I bring a strong track record in client-facing strategy, influencer amplification, and vendor management, thriving when collaborating with creative, analytics, and partnerships teams to drive business outcomes.…I'm a Paid Media Strategist with 10+ years of experience leading cross-channel campaigns, spanning media planning, in-platform buying, and performance optimization across paid social and digital. I focus on full-funnel strategy and scaling campaigns through structured testing across creative, audience, and conversion layers. I've supported global brands such as Adobe, Disney Games, IMAX, and Square Enix, along with local and regional clients. I bring a strong track record in client-facing strategy, influencer amplification, and vendor management, thriving when collaborating with creative, analytics, and partnerships teams to drive business outcomes.

Available to hire

I’m a Paid Media Strategist with 10+ years of experience leading cross-channel campaigns, spanning media planning, in-platform buying, and performance optimization across paid social and digital. I focus on full-funnel strategy and scaling campaigns through structured testing across creative, audience, and conversion layers.

I’ve supported global brands such as Adobe, Disney Games, IMAX, and Square Enix, along with local and regional clients. I bring a strong track record in client-facing strategy, influencer amplification, and vendor management, thriving when collaborating with creative, analytics, and partnerships teams to drive business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Social Manager (Contract) at Rhea + Kaiser

January 1, 2026 - Present

Lead paid social execution across Meta and TikTok for multiple Bayer brands; manage campaign setup, creative trafficking, pacing, and optimization to meet KPI targets; analyze performance trends and adjust creative and audience strategies; partner with internal teams and client stakeholders to align media performance with business goals.

Paid Social Manager (Contract) at GOLIN

September 1, 2025 - December 1, 2025

Managed paid social campaigns across Meta, TikTok, LinkedIn, and YouTube for Adobe’s portfolio; deployed and optimized influencer and owned content ads; developed media plans, audience strategies, and forecasting models; delivered client-facing reporting and optimization insights tied to campaign KPIs.

Paid Media Manager at Lemonade (Agency)

October 1, 2021 - September 1, 2025

Led cross-channel media strategy and execution across paid social, programmatic, search, OTT/OLV, OOH, and radio for entertainment, gaming, DTC, and retail clients; built and optimized campaigns across conversion and awareness objectives, including mobile app install campaigns for gaming clients; developed influencer amplification strategies and managed vendor/partner relationships; delivered client-facing reporting and optimization roadmaps.

Social Media Manager / Digital Media Manager (Promotion) at The Wood Agency

August 1, 2016 - March 1, 2021

Promoted to expand paid social capabilities; led digital media planning and execution across paid social, Google Ads, YouTube, Spotify, Reddit, Waze, and programmatic channels; expanded to multi-channel planning including OTT/CTV and DOOH; owned full campaign lifecycle and built client-facing dashboards with performance insights.

Social Media Manager at i=we Social Media Services

April 1, 2014 - August 1, 2016

Built social media operations, developed organic and paid social strategies for multi-location and franchise clients; supported business development through local partnerships; managed content calendars, campaigns, and client-facing performance reports.

E-commerce Copywriter / Social Media & Blog Manager at UpLift Desk

October 1, 2012 - April 1, 2014

Helped expand social media presence and transformed social into a channel for customer support, engagement, and brand-building; managed blog strategy and content contributors for SEO; created product pages, emails, and marketing copy supporting e-commerce growth.