Troentorp is a Swedish clogs brand with a tradition of over 100 years. I’ve worked with the company between 2015-2019, increasing sales and brand awareness through strategic social media marketing, product photography (see gallery below), copywriting, thoughtful customer relations, and aligned influencer marketing.

Under my management, their Pinterest account brought increased web traffic, the Instagram account grew to over 10k followers, while the Facebook page served as a nurturing space for customers to connect with their nostalgia surrounding the heritage brand.

I’ve also wrote the current slogan for Troentorp Clogs, “Nailed to last, since 1907”.

Nashville Child & Family Wellness Center offers assessment and treatment for children, teens, adults and families. I’ve taken over their social media management in 2021, and have worked closely with the team to provide useful, interesting content for their clients and potential clients until 2023. I’ve also redesigned the look of their social platforms for better user experience and alignment with current Instagram trends.

Between 2010-2017, I published a blog called Kittenhood, with topics ranging from DIY projects to fashion and lifestyle. During this time, I designed, executed and photographed objects and crafts; styled fashion photo shoots; researched and wrote SEO-friendly blog posts; wrote copy and strategized social media presence. The blog has been prominently featured online (BuzzFeed, Apartment Therapy, The Cut, Brit + Co, Pinterest, Cut Out + Keep, Craft Gossip, The Spruce) as well as in print (Altered Couture, Celsius Magazine, Willow + Sage) and I’ve partnered with brands such as Asos, Pepa Loves, We Love Colors, Spoonflower.

Hello Glow is a natural living website, focusing on beauty and wellness. I’ve started working with the founder in 2012, as a virtual assistant and fashion writer, and have since taken on more tasks, including social media management, content writing, SEO, and some graphic design. Their Pinterest page alone reaches over 300k followers and 10 million monthly views under my watch. As the website grew into a media agency, I took on similar tasks on sister websites Hello Veggie and Hello Nest.

Maguba is a footwear label from Sweden, and I’ve helped increase brand awareness and sales between 2015-2019. I’ve worked as their social media manager, additionally covering influencer relations, developing a brand aesthetic through lifestyle photography, and connecting with the community. Under my management, the Maguba Instagram page surpassed 10k followers and their Pinterest account substantially increased web traffic.

Lunet is an independent eyewear brand on a mission to challenge the traditional optical industry. I’ve worked with them for over a year, growing their online community on Instagram (surpassing 10k followers during this time), Facebook and Pinterest, and developing their brand voice. We’ve increased sales and brand awareness through strategic social media management, influencer marketing, thoughtful community management, email marketing and smart web copy.