Available to hire
With 10+ years of experience across Google, Apple, and Interbrand, I’ve led multi-market strategies across EMEA, driving €20M+ revenue growth through integrated go-to-market execution, global partnerships, and high-impact brand initiatives.
I work at the intersection of brand, culture, and commercial performance - helping companies translate positioning into measurable business results, from audience growth and engagement to revenue and long-term brand equity.
My expertise includes luxury partnerships, global campaign strategy, and building scalable frameworks that enable brands to operate at a premium level across markets.
Language
Ukrainian
Fluent
Russian
Fluent
German
Advanced
French
Advanced
English
Fluent
Work Experience
Head of Partnerships at Beyond Luxury Group
July 25, 2023 - PresentDefined global partnership and brand strategy for luxury clients, integrating experiential activations and co-branding, with AI-driven audience engagement initiatives. Advised brands on go-to-market strategies to strengthen cultural relevance and attract high-value audiences. Built thought leadership on AI in luxury and positioned clients at the forefront of innovation, driving new business opportunities.
Partnerships Lead, Luxury & Tech at Interbrand, Omnicom Group Inc.
August 1, 2023 - July 1, 2025Led multi-market partnerships and marketing initiatives across EMEA, driving revenue growth through integrated brand and commercial strategies. Developed and executed go-to-market strategies with global brands, aligning storytelling, audience targeting, and commercial objectives. Generated €5M+ revenue through high-impact collaborations across tech, retail, and consumer sectors. Collaborated with brand, creative, and marketing teams to deliver integrated campaigns across multiple channels and markets. Built and led a cross-functional team of 10, improving execution speed and campaign performance.
Client Lead, EMEA at Apple Inc.
February 1, 2022 - August 1, 2023Built and scaled EMEA partnerships and programs, delivering $15M+ revenue. Designed go-to-market strategies to strengthen cultural relevance and attract high-value audiences. Led cross-functional teams across marketing, product, and sales to drive adoption and revenue across Europe, the Middle East, and Africa.
Industry Manager, Luxury at Google
January 1, 2019 - February 1, 2022Managed enterprise marketing programs across 15+ global luxury brands, delivering incremental revenue growth. Led multi-market campaigns, aligning product, marketing, and commercial teams to drive adoption and revenue.
Brand Manager, Luxury at L’Oréal S.A.
January 1, 2014 - September 1, 2015Brand management for luxury in Kyiv, Ukraine, developing local and regional brand strategies, campaigns, and product launches in line with global brand guidelines.
Head of Partnerships
July 1, 2025 - PresentDefined global partnerships and brand strategy for luxury clients, integrating experiential activations, co-branding, and AI-driven audience engagement initiatives. Advised brands on go-to-market strategies to strengthen cultural relevance and attract high-value audiences. Led thought leadership on AI in luxury, positioning clients at the forefront of innovation and driving new business opportunities. Contributed to strategic development of brand experiences and collaborations aligned with luxury consumer expectations.
Partnerships Lead, Luxury & Tech at Interbrand, Omnicom Group Inc.
August 1, 2023 - July 1, 2025Led multi-brand partnership and marketing initiatives across EMEA, developing global partner programs and driving revenue growth through integrated brand and marketing strategies. Built cross-functional collaboration across product, marketing, and sales to deliver high-impact campaigns and scalable partnerships.
Client Lead, EMA at Apple Inc.
February 1, 2022 - August 1, 2023Built and scaled EMA partnerships and growth programs from the ground up, delivering $15M+ revenue. Led multi-market campaigns across 15+ global brands, aligning with cross-functional teams to drive demand and optimize performance through data-driven initiatives.
Industry Manager, Luxury at Google LLC
January 1, 2019 - February 1, 2022Managed enterprise marketing programs across 15+ global brands, delivering $20M+ incremental revenue through data-driven campaign optimization. Led multi-market campaigns and built scalable marketing playbooks adopted across 30+ partners and regions; specialized in full-funnel digital strategy.
Education
BBA and MSc in Luxury Management at EDHEC Business School
January 1, 2008 - January 1, 2016BBA and MSc in Luxury Management at EDHEC Business School, Lille, France
January 1, 2008 - January 1, 2016Qualifications
Story Teller for Influence
January 11, 2030 - April 15, 2026Design Thinking (IDEO U)
January 11, 2030 - April 15, 2026Brand Strategy (Hyper Island)
January 11, 2030 - April 15, 2026Story Teller for Influence
January 11, 2030 - April 15, 2026Design Thinking (IDEO U)
January 11, 2030 - April 15, 2026Brand Strategy (Hyper Island)
January 11, 2030 - April 15, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet
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