I'm a hands-on senior graphic designer and marketing communications specialist with extensive experience creating brand-consistent print, digital, packaging, editorial and social media assets for regional and local campaigns. I translate technical and business information into clear visual communication, managing design work from concept to final artwork, and collaborating with marketing, sales, technical teams, vendors and print partners. I bring strong foundations in layout, typography, brand stewardship, prepress, photo retouching, localization and practical production problem-solving. Throughout my career, I've supported APAC and international teams across campaigns, product communications and sales enablement, ensuring brand integrity while delivering compelling visuals that engage audiences and drive results.

Dario Tibay

I'm a hands-on senior graphic designer and marketing communications specialist with extensive experience creating brand-consistent print, digital, packaging, editorial and social media assets for regional and local campaigns. I translate technical and business information into clear visual communication, managing design work from concept to final artwork, and collaborating with marketing, sales, technical teams, vendors and print partners. I bring strong foundations in layout, typography, brand stewardship, prepress, photo retouching, localization and practical production problem-solving. Throughout my career, I've supported APAC and international teams across campaigns, product communications and sales enablement, ensuring brand integrity while delivering compelling visuals that engage audiences and drive results.

Available to hire

I’m a hands-on senior graphic designer and marketing communications specialist with extensive experience creating brand-consistent print, digital, packaging, editorial and social media assets for regional and local campaigns. I translate technical and business information into clear visual communication, managing design work from concept to final artwork, and collaborating with marketing, sales, technical teams, vendors and print partners. I bring strong foundations in layout, typography, brand stewardship, prepress, photo retouching, localization and practical production problem-solving.

Throughout my career, I’ve supported APAC and international teams across campaigns, product communications and sales enablement, ensuring brand integrity while delivering compelling visuals that engage audiences and drive results.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Graphic Designer & Marketing Communications Specialist at HORIBA Instruments (Singapore) Pte. Ltd.
August 1, 2013 - July 1, 2024
Sole designer supporting Asia Pacific, EMEA, Australia and Oceania markets, maintaining cohesive brand identity across regional marketing communications. Designed brochures, product sheets, flyers, digital banners, EDM assets, presentation materials, social graphics and product visuals aligned with global brand standards. Managed full design workflow from brief, concept and layout through localization, artwork preparation, vendor handoff and final production checks. Created Application Notes, Technical Tips and distributor-facing sales enablement materials. Managed corporate social media visuals and brand storytelling, increasing audience engagement by over 40% year-on-year. Supported targeted EDM campaigns and product communications, contributing to a 25% improvement in email open rates. Partnered with laboratory, production, marketing, sales and technical teams to design accurate, regulatory-aware product labels and operational creative materials. Coordinated print vendors and produc
Creative Director / Consultant at Edge Print Media Pte Ltd
July 1, 2011 - July 1, 2013
Conceptualized, designed and produced Images Magazine Singapore, a quarterly photography publication. Directed editorial layout, cover concepts, typography, image selection and final print production. Developed website and social media content to build readership and brand visibility. Partnered with photographers and contributors to expand editorial range and deepen audience relevance. Grew online engagement by 60% and social following by 45%.
Senior Graphic Designer / Art Director at Total EBiz Solutions Pte Ltd
September 1, 2008 - August 1, 2013
Led visual design and art direction for corporate, client and regional brand projects across print, digital, packaging and promotional touchpoints. Designed brochures, flyers, sales kits, presentation decks, web graphics and marketing materials. Produced packaging construction, technical illustration and production-ready artwork for Sennheiser regional launches. Created web UI mockups, product photography and advanced photo manipulation for campaigns. Managed prepress checks, color accuracy and vendor coordination for print runs and packaging output. Reduced production errors by 30% by standardizing artwork checks and improving the design-to-print workflow.
Graphic Designer / Art Director at Euroscape Travel Pty Ltd
December 1, 2006 - April 1, 2008
Designed travel brochures, flyers, print ads, newsletters, e-newsletters, and website banners for wholesale European travel packages. Maintained website and digital assets, ensuring cohesive visuals across online and offline channels. Created illustrations, photo retouching and image manipulation to support storytelling. Managed prepress and color separation for print production. Improved campaign engagement by 35% year-on-year.

Education

Primary School Diploma at Benedictine Abbey School, San Beda Alabang, Metro Manila, Philippines
June 1, 1979 - April 1, 1986
Secondary School Diploma at Philippine High School for the Arts, National Arts. Center, Mount Makiling, Los Baños, Laguna, Philippines
June 1, 1986 - April 1, 1989
Certificate in Fine Arts, Visual Communication at University of the Philippines, Diliman, Quezon City, Philippines
June 1, 1989 - April 1, 1996
Professional Diploma in Creative Entrepreneurship at Emily Hill Arts Centre + Singapore Workforce Skills Qualifications (WSQ)
March 1, 2009 - October 1, 2009
WSQ Diploma in Creative Entrepreneurship at Emily Hill Singapore
January 11, 2030 - June 2, 2026
Certificate in Fine Arts, Visual Communication at University of the Philippines
January 11, 2030 - June 2, 2026

Qualifications

Certified Usability Analyst, Human Factors International Training
March 1, 2021 - March 1, 2021
Credential ID 2021-8126
Certified Usability Analyst
January 11, 2030 - June 2, 2026

Industry Experience

Computers & Electronics, Consumer Goods, Gaming, Manufacturing, Media & Entertainment, Real Estate & Construction, Software & Internet, Retail, Education, Telecommunications, Travel & Hospitality, Professional Services