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I am a flexible and passionate professional with a versatile skill set and six years of experience in Account Management in Advertising, handling various brands across different industries. My expertise includes digital marketing, healthcare, social media communications, and content strategy. I enjoy collaborating with teams, and I am also comfortable working independently. I thrive in fast-paced environments and bring strategic thinking, creativity, and a collaborative mindset to every project. I am committed to delivering results for clients and contributing to the growth of brands through integrated campaigns and data-driven insights.…I am a flexible and passionate professional with a versatile skill set and six years of experience in Account Management in Advertising, handling various brands across different industries. My expertise includes digital marketing, healthcare, social media communications, and content strategy. I enjoy collaborating with teams, and I am also comfortable working independently. I thrive in fast-paced environments and bring strategic thinking, creativity, and a collaborative mindset to every project. I am committed to delivering results for clients and contributing to the growth of brands through integrated campaigns and data-driven insights.

Darlene Arlene Rocha

Marketing Strategist, Project Manager, Marketing Consultant, +6

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I am a flexible and passionate professional with a versatile skill set and six years of experience in Account Management in Advertising, handling various brands across different industries. My expertise includes digital marketing, healthcare, social media communications, and content strategy. I enjoy collaborating with teams, and I am also comfortable working independently. I thrive in fast-paced environments and bring strategic thinking, creativity, and a collaborative mindset to every project. I am committed to delivering results for clients and contributing to the growth of brands through integrated campaigns and data-driven insights.…I am a flexible and passionate professional with a versatile skill set and six years of experience in Account Management in Advertising, handling various brands across different industries. My expertise includes digital marketing, healthcare, social media communications, and content strategy. I enjoy collaborating with teams, and I am also comfortable working independently. I thrive in fast-paced environments and bring strategic thinking, creativity, and a collaborative mindset to every project. I am committed to delivering results for clients and contributing to the growth of brands through integrated campaigns and data-driven insights.

Available to hire

I am a flexible and passionate professional with a versatile skill set and six years of experience in Account Management in Advertising, handling various brands across different industries. My expertise includes digital marketing, healthcare, social media communications, and content strategy. I enjoy collaborating with teams, and I am also comfortable working independently.

I thrive in fast-paced environments and bring strategic thinking, creativity, and a collaborative mindset to every project. I am committed to delivering results for clients and contributing to the growth of brands through integrated campaigns and data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Content Planner & Social Media Strategist at Catapel

July 1, 2021 - July 1, 2021

Created first proposals and content plans; conceptualized and copywrote social media posts and campaigns. Produced monthly social media performance reports; ran and monitored social media assets; created a photo shoot guide; supported ongoing marketing activities.

Assistant to Account Manager at Trimark Fashion Inc.

August 1, 2018 - August 1, 2018

Supervised store operations, sales, and merchandising; executed store marketing and merchandising strategies; created and updated sales and inventory reports; trained and monitored store staff; supported campaign management for accounts.

Assistant to Account Manager at Tribal DDB Worldwide

January 1, 2020 - January 1, 2020

Assisted Account Manager in overall campaign management; coordinated with clients, suppliers, internal creatives, digital services, and finance teams; provided regular client and internal updates; managed multiple brand accounts.

Account Manager Consultant at Drcom

March 1, 2022 - November 3, 2025

Account Manager with responsibilities in business development, client relations; monthly forecasting, cost estimates, and scope of work creation. Over-all project management; coordinates briefs to medical, strategy, and creative teams; daily coordination and delivery/execution. Involved in strategy and creative processes including campaign brainstorming, research, and presentation reviews.

Account Manager Consultant at FatFree Inc.

December 1, 2023 - November 3, 2025

Client relations, team management, project management; cost estimates and scope of work for social media and digital campaigns. Overall project management; daily coordination and execution; involvement in strategy and creative processes.

Account Manager & IMC Strategy Lead at Universal Vision

December 1, 2024 - December 1, 2024

IMC, digital and social media strategy; data collection and analysis for statistics; SWOT analysis; messaging and communications strategy; channel mapping; content bucket creation; execution recommendations and best practices. Project handled: Department of Tourism Philippines.

Account Manager / Consultant at FatFree Inc.

December 1, 2023 - November 3, 2025

Client relations, team management, project management, cost estimation and scope of work creations for social media and digital campaigns. Overall project management; handles client briefs, cascades briefs to creative teams, daily coordination, delivery and execution. Active involvement in strategic and creative processes such as campaign brainstorming sessions, relevant research, presentation reviews, and presentations.

Account Manager / Consultant at Catapel

July 1, 2021 - July 1, 2021

First proposal and content plan creation. Conceptualizing and copywriting for social media posts and campaigns. Monthly social media performance report. Run and monitor social media assets. Photo shoot guide creation. Retail brands handling: CW Interiors, Hedgren, FitFlop, JanSport, World Traveler, Kid Starter, The Flower Farm, Shaolin Oil, The Aspiring Home.

Account Manager at Tribal DDB Worldwide

January 1, 2020 - January 1, 2020

Overall campaign management for major accounts; EastWest Bank, Johnson & Johnson, Sun Cellular. Coordinated with clients, suppliers, internal creatives, digital services, and finance team. Frequent client updates and alignment meetings with clients and internal teams.

Assistant to Store Manager at Trimark Fashion Inc.

August 1, 2018 - August 1, 2018

Supervised overall store operations, sales and merchandising. Executed store marketing and merchandising strategies. Created and updated sales and inventory reports. Trained and monitored store staff. Coordinated campaigns for accounts including EastWest Bank, Johnson & Johnson, and Sun Cellular; cross-functional collaboration with clients, suppliers, and internal teams.