I am a results-oriented Digital Marketing & Campaign Manager with over 4 years of B2B and B2C experience across India and Europe. I have a proven track record in ad tech campaign execution, account management, SEO, marketing automation, and cross-functional collaboration. Skilled in managing multiple accounts, optimizing paid campaigns, and driving performance using analytics tools, I am comfortable working independently in remote settings and adapting to Indian time zones and compensation structures. My approach focuses on creating brand-aligned content and executing targeted social and email campaigns, while maintaining stakeholder communications and coordinating across teams. I specialize in boosting engagement and lead generation through data-driven strategies and managing consistent digital workflows across social platforms.…

Darshin Shrimal

I am a results-oriented Digital Marketing & Campaign Manager with over 4 years of B2B and B2C experience across India and Europe. I have a proven track record in ad tech campaign execution, account management, SEO, marketing automation, and cross-functional collaboration. Skilled in managing multiple accounts, optimizing paid campaigns, and driving performance using analytics tools, I am comfortable working independently in remote settings and adapting to Indian time zones and compensation structures. My approach focuses on creating brand-aligned content and executing targeted social and email campaigns, while maintaining stakeholder communications and coordinating across teams. I specialize in boosting engagement and lead generation through data-driven strategies and managing consistent digital workflows across social platforms.…

Available to hire

I am a results-oriented Digital Marketing & Campaign Manager with over 4 years of B2B and B2C experience across India and Europe. I have a proven track record in ad tech campaign execution, account management, SEO, marketing automation, and cross-functional collaboration. Skilled in managing multiple accounts, optimizing paid campaigns, and driving performance using analytics tools, I am comfortable working independently in remote settings and adapting to Indian time zones and compensation structures.

My approach focuses on creating brand-aligned content and executing targeted social and email campaigns, while maintaining stakeholder communications and coordinating across teams. I specialize in boosting engagement and lead generation through data-driven strategies and managing consistent digital workflows across social platforms.

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Work Experience

Communications and Digital Marketer at Babylon Radio, Ireland
January 1, 2025 - Present
Created brand-aligned content for social platforms using Meta Business Suite, maintaining consistent messaging. Executed targeted social and email campaigns and tracked metrics to generate actionable insights. Assisted in B2B content planning through surveys, newsletters, and outreach emails to boost engagement. Managed consistent digital content workflows across major social platforms focusing on lead generation and maximizing user engagement.
Communications and Digital Marketer at Babylon Radio - Ireland
January 1, 2025 - Present
Created brand-aligned content for social platforms using Meta Business Suite, maintaining consistent messaging. Executed targeted social and email campaigns; tracked metrics to generate actionable insights. Assisted in B2B content planning through surveys, newsletters, and outreach emails to boost engagement. Managed consistent digital content workflows across major social platforms, focusing on lead generation and maximizing user engagement.
Communication and Digital Marketing Specialist at Solplanet, Netherlands and Ireland
June 30, 2024 - August 28, 2025
Coordinated cross-functional team tasks and supported operational workflows using Trello, JIRA, and G-Suite tools. Maintained stakeholder communication and shared documentation ensuring consistency and timely updates. Assisted in tracking marketing assets, reporting engagement metrics, and supporting day-to-day campaign operations. Improved product engagement by 35% YoY. Directed digital launch for new solar product line across the EMEA region, managing website, social, and video content strategy.
Communication and Digital Marketing Specialist at Solplanet - Netherlands and Ireland
June 30, 2024 - August 6, 2025
Coordinated cross-functional team tasks and supported operational workflows using Trello, JIRA, and G-Suite tools. Maintained stakeholder communication and SharePoint documentation, ensuring consistency and timely updates. Assisted in tracking marketing assets, reporting engagement metrics, and supporting day-to-day campaign operations. Improved product engagement by 35% YoY. Directed digital launch for new solar product line across the EMEA region, managing website, social, and video content strategy.
Digital Marketer at Stellar Sound Podcast - Netherlands
July 31, 2023 - August 6, 2025
Conducted onboarding for new team members, including developing training documentation and virtual walkthroughs. Handled scheduling, content coordination, and equipment tracking to support team operations and delivery timelines. Maintained digital files and brand guidelines across shared drives, ensuring consistency in campaign materials.
Digital Marketer at Stellar Sound Podcast, Netherlands
July 1, 2023 - August 28, 2025
Conducted onboarding for new team members including developing training documentation and virtual walkthroughs. Handled scheduling, content coordination, and equipment tracking to support team operations and delivery timelines. Maintained digital files and brand guidelines across shared drives, ensuring consistency in campaign materials.
Assistant Marketing Manager at Reliance Retail B2B - India
October 31, 2021 - August 6, 2025
Handled end-to-end eCommerce operations: product listings, inventory coordination, and campaign calendars. Optimized online channel performance, reducing stock outs by 25% and increasing fulfillment accuracy. Analyzed sales KPIs weekly, identifying insights that improved campaign ROI by 18%. Liaised with external agencies and internal teams to ensure timely resolution of operational issues.
Assistant Marketing Manager at Reliance Retail B2B, India
October 1, 2021 - August 28, 2025
Handled end-to-end eCommerce operations including product listings, inventory coordination, and campaign calendars. Optimized online channel performance reducing stock outs by 25% and increasing fulfillment accuracy. Analyzed sales KPIs weekly identifying insights that improved campaign ROI by 18%. Liaised with external agencies and internal teams to ensure timely resolution of operational issues.
Assistant Category Manager at Reliance Retail B2C - India
May 31, 2020 - August 6, 2025
Led promotional strategy, SEO campaigns, and category performance analysis across retail and online channels. Executed A/B tests on campaign creatives and emails, increasing engagement by 22%. Coordinated cross-channel product launches with internal creative and external media partners. Produced marketing materials and product displays using in-house tools and agency resources. Created sales reports using SAP and Tableau.
Assistant Category Manager at Reliance Retail B2C, India
May 1, 2020 - August 28, 2025
Led promotional strategy, SEO campaigns, and category performance analysis across retail and online. Executed A/B tests on campaign creatives and emails increasing engagement by 22%. Coordinated cross-channel product launches with internal creative and external media partners. Produced marketing materials and product displays using in-house tools and agency resources. Created sales reports using SAP and Tableau.

Education

Master of Business Administration at SIES College of Management Studies, India
January 1, 2017 - December 31, 2019
Bachelor of Science at Vikram University, India
January 1, 2013 - December 31, 2016
Diploma in Health, Therapeutics and Nutrition at Alison University, Ireland
January 1, 2024 - December 31, 2025
Master of Business Administration at SIES College of Management Studies, India
January 1, 2017 - January 1, 2019
Bachelor of Science at Vikram University, India
January 1, 2013 - January 1, 2016
Diploma in Health, Therapeutics and Nutrition at Alison University, Ireland
January 1, 2024 - January 1, 2025

Qualifications

STAMP 1G (Spousal)
January 11, 2030 - August 6, 2025
Stamp 1G (Spousal Visa)
January 11, 2030 - August 28, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Energy & Utilities, Software & Internet