Product & UX/UI Designer creating user-centred digital products and marketing-driven experiences. Backed by an engineering and AI background, I blend design, strategy, and data to deliver practical, scalable solutions.…

Beatriz Araujo

Product & UX/UI Designer creating user-centred digital products and marketing-driven experiences. Backed by an engineering and AI background, I blend design, strategy, and data to deliver practical, scalable solutions.…

Available to hire

Product & UX/UI Designer creating user-centred digital products and marketing-driven experiences. Backed by an engineering and AI background, I blend design, strategy, and data to deliver practical, scalable solutions.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Lead UX/UI Designer & Marketing Executive at Monetum
May 1, 2025 - November 30, 2025
• Lead product designer of webapp (mobile and desktop) • Social media content design • Video production • Website UX/UI • Banking Widget Design • Marketing Strategy
Marketing Executive at HRLocker
February 28, 2022 - September 30, 2024
• Digital Marketing Management • Website Design & Management • SEO Optimisation • Landing Page Design • URL Restructure • KPIS Targeting • Campaigns • Lead Generation • Brand Identity • Podcasts & Webinars Production • Events Material Design • Slide Decks •Marketing Email • Company Newsletter • Social Media

Education

Bachelor in Biomedical Engineering at Universidade de Coimbra
September 15, 2014 - July 28, 2017
Master in Biomedical Engineering at University of Coimbra AND Universita Degli Studi Di Bologna
September 1, 2017 - September 24, 2019
Focus in Biomedical Instrumentation and AI

Qualifications

Master in Biomedical Engineering
September 15, 2014 - September 24, 2019
Focus in Biomedical Instrumentation and AI

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Financial Services
    paper KYC/KYB System for Fintech's Platform

    Goal
    • KYC/KYB system for instant onboarding and gradual access to the fintech platform’s services

    Objectives
    • Allow users to start using crypto services instantly without document upload
    • Introduce progressive verification to reduce onboarding friction
    • Clearly communicate feature availability per verification level
    • Ensure full compliance with AML, MiCA, and transaction monitoring rules
    • Streamline business onboarding with scalable KYB

    Challenges
    • High user drop-off from full KYC required upfront
    • Complex compliance requirements need to be translated into user-friendly flows
    • Dotfile limitations required a hybrid in-house + external workflow design
    • Business onboarding required and document collection
    • Maintaining transparency around limits, locked features, and upgrade triggers

    Outcomes
    • Simplified complex verification steps into a clear, user-friendly tiered structure
    • Improved transparency with clear progress indicators, feature gating, and upgrade guidance
    • Reduced perceived friction through contextual prompts and clear explanations at decision points
    • Enhanced trust and credibility through a clean, professional UI aligned with the platform’s brand
    • Created scalable KYC/KYB flows that accommodate future features and regulatory changes

    More information https://www.twine.net/signin

    paper Redesign Website and SEO Optimisation

    Goal
    • Redesign the main page and improve the website’s overall UX/UI while enhancing SEO performance

    Objectives
    • Modernise the homepage visually and structurally
    • Improve user flow and clarity
    • Highlight product value propositions more effectively
    • Increase conversions for Demo and Free Trial funnels
    • Strengthen SEO through improved structure and performance

    Challenges
    • The existing page lacked a clear hierarchy and strong CTAs
    • Need to present multiple HR modules without overwhelming users
    • Requirements to improve organic search visibility and load speed

    Outcomes
    • Stronger brand representation supported by a modern design
    • Increased clarity and a more intuitive user journey flow
    • Enhanced SEO performance through structural and content improvements
    • Optimised conversion paths for Demo and Free Trial interactions
    • Efforts resulted in over a 150% increase in overall website traffic

    More information https://www.twine.net/signin

    paper Integrate Crypto Services in a Fintech Platform

    Goal
    • Build a fintech platform that blends traditional banking with cryptocurrency services.

    Objectives
    • Expand Monetum from a fiat-only platform to a fully integrated fintech + crypto ecosystem
    • Create a unified experience between traditional banking and crypto functionality
    • Ensure compliance with European regulations (including MICA)
    • Improve accessibility, simplicity, and clarity for users new to digital assets

    Challenges
    • No existing crypto interface within Monetum
    • Need to integrate multiple complex systems: wallets, swaps, farms, buy/sell, and analytics
    • Maintain brand consistency while introducing new mechanics
    • Balance beginner-friendly UX with advanced crypto functionality

    Outcomes
    • Monetum now has a fully functional crypto ecosystem design
    • Full alignment with brand and regulatory constraints
    • Scalable structure for future features

    More information https://www.twine.net/signin