I'm Dave Lightfoot, a Creative Lead with over 20 years of experience developing production-ready brand systems for fashion, lifestyle, and retail. I apply design thinking, narrative-driven innovation, copywriting, and hands-on production management to guide projects from concept to launch, aligning creative direction with technical systems, supplier coordination, and commercial objectives.…

Dave Lightfoot

PRO

I'm Dave Lightfoot, a Creative Lead with over 20 years of experience developing production-ready brand systems for fashion, lifestyle, and retail. I apply design thinking, narrative-driven innovation, copywriting, and hands-on production management to guide projects from concept to launch, aligning creative direction with technical systems, supplier coordination, and commercial objectives.…

Available to hire

I’m Dave Lightfoot, a Creative Lead with over 20 years of experience developing production-ready brand systems for fashion, lifestyle, and retail.

I apply design thinking, narrative-driven innovation, copywriting, and hands-on production management to guide projects from concept to launch, aligning creative direction with technical systems, supplier coordination, and commercial objectives.

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Work Experience

Art Director, Graphic Designer, Brand & Production Manager at The Dudes
February 1, 2012 - December 20, 2025
Shaped the visual identity of a Berlin streetwear label from concept store to international lifestyle and streetwear brand. Directed apparel collections, collaborations, packaging, and creative campaigns across digital and retail platforms. Led 360° campaigns, translating strategy into cohesive visuals through art direction, design, illustration, and copy.
Freelance Creative at Lumin Atelier
January 1, 2025 - Present
Created and managed an independent skate label, overseeing all creative, production, and marketing efforts. Defined brand direction, product concepts, packaging, and campaigns; built partnerships with manufacturers and retailers; managed budgets, timelines, and cross-channel communications across digital and print.
Art Director & Designer at City Beach
February 20, 2005 - December 20, 2010
Design and art direction for in-house labels, building brand cohesion across apparel, marketing, and print media.
Founder & Creative Director at Cavale
October 1, 2010 - February 1, 2012
Founded and ran an independent skate label, leading product design, brand development, marketing, e-commerce, and end-to-end distribution.
Multidisciplinary Creative at The Dudes
January 1, 2012 - January 1, 2025
A founding team member, helped grow the brand from a concept store to an international label. Led creative initiatives in branding, campaign development, graphics, copywriting, and production. Designed seasonal apparel graphics, developed campaign assets, wrote digital and print content, and delivered production-ready artwork and technical files in collaboration with internal teams, suppliers, and external partners.
Founder at Cavale
January 1, 2010 - January 1, 2012
Founded and ran an independent skate label, leading identity, graphics, product design, and production.
Graphic Designer at City Beach (Australia)
January 1, 2005 - January 1, 2010
Designed product graphics for in-house brands and created retail marketing collateral.

Education

Bachelor of Fine Arts at Australian National University
January 11, 2001 - October 17, 2025
Graphic Design Diploma at Ithaca (Australia)
January 11, 2030 - March 28, 2026
Bachelor of Visual Arts at Australian National University
January 11, 2030 - March 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Other, Consumer Goods, Professional Services
    uniE621 Kuma Ramen
    This project started as a logo design for a Berlin Ramen restaurant that expanded into full branding, product design and production management. See the Full Project](https://www.twine.net/signin on my portfolio site.…
    uniE608 ON’N’ON — Skater Loop Promo (Reels & TikTok)
    This video is designed for Reels and TikTok. It features a tight, rhythmic edit and a playful animated moment to show the ON'N'ON brand idea: momentum that doesn't quit. The loop feels effortless and satisfying. It encourages repeat views and makes the flying transition feel unexpected yet inevitable. The backing track is “Never Come Down” by Anderson Paak. Its upbeat, feel-good groove matches the skater’s lift-off and the brand’s theme of elevated focus and energy. View the Full Project](https://www.twine.net/signin video videoeditor…
    uniE621 Nootropic Beverage Concept – Visual Identity & Marketing Toolkit
    I created all assets end‑to‑end, from concept development through to final artwork and animation. The brand is built around the idea of continuous flow–a state where focus feels effortless, and creativity stays in motion. The illustrations lean into soft forms, expressive characters, and a sense of forward movement. The identity balances clean geometry with a friendly, human touch. View the Full Project](https://www.twine.net/signin logo graphicdesigner illustrator…
    uniE621 "Spaced Out" Illustrations and product design.
    Space-themed product line for The Dudes](https://www.twine.net/signin I art-directed and illustrated a set of bold, production-ready vector graphics for embroidered patches, enamel pins and stickers, as well as a seamless fabric print used across bedding and pyjamas. Further examples can be seen in my portfolio](https://www.twine.net/signin…