Creative veteran experienced in blending art direction, design, and copywriting to build cohesive brand identities and narratives.…

Dave Lightfoot

PRO

Creative veteran experienced in blending art direction, design, and copywriting to build cohesive brand identities and narratives.…

Available to hire

Creative veteran experienced in blending art direction, design, and copywriting to build cohesive brand identities and narratives.

Language

Work Experience

Art Director, Graphic Designer, Brand & Production Manager at The Dudes
February 1, 2012 - December 20, 2025
Shaped the visual identity of a Berlin streetwear label from concept store to international lifestyle and streetwear brand. Directed apparel collections, collaborations, packaging, and creative campaigns across digital and retail platforms. Led 360° campaigns, translating strategy into cohesive visuals through art direction, design, illustration, and copy.
Freelance Creative at Lumin Atelier
January 1, 2025 - Present
Created and managed an independent skate label, overseeing all creative, production, and marketing efforts. Defined brand direction, product concepts, packaging, and campaigns; built partnerships with manufacturers and retailers; managed budgets, timelines, and cross-channel communications across digital and print.
Art Director & Designer at City Beach
February 20, 2005 - December 20, 2010
Design and art direction for in-house labels, building brand cohesion across apparel, marketing, and print media.
Founder & Creative Director at Cavale
October 1, 2010 - February 1, 2012
Founded and ran an independent skate label, leading product design, brand development, marketing, e-commerce, and end-to-end distribution.

Education

Bachelor of Fine Arts at Australian National University
January 11, 2001 - October 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Other
    uniE621 Spaced Out Illustrations
    Space-themed product line for The Dudes](https://www.twine.net/signin I art-directed and illustrated a set of bold, production-ready vector graphics for embroidered patches, enamel pins and stickers, as well as a seamless fabric print used across bedding and pyjamas. Further examples can be seen in my portfolio](https://www.twine.net/signin…
    uniE621 Content Writer for Cel Mates
    As a copywriter for Cel Mates,](https://www.twine.net/signin I wrote narrative-driven copy to build a shared world for the community. My aim was to offer more than consumable content by developing a distinctive voice, establishing rules and mythology, and shaping the project’s storytelling. I structured the story so members could actively influence its direction. In practice, my role covered: • World-building and lore writing: I developed the setting, tone, recurring motifs, and the universe's internal logic to ensure the project was cohesive, expandable, and memorable. • Character voice and dialogue: I crafted dialogue so key figures were instantly recognisable, using rhythm, humour, attitude, and conversational nuance. • Episode and chapter delivery: I structured chapters with strong hooks, clear escalation, and intentional cliffhangers that encouraged community interaction. • Reader-led narrative scaffolding: I established a foundation that allowed the community to steer the story through forks, choices, and prompts, while maintaining narrative coherence. • Community-facing storytelling copy: I presented story updates as events, translating plot and tone into concise, engaging language that remained accessible to new readers You can view the first chapter in my portfolio](https://www.twine.net/signin…