I am Graphic Designer from Indonesia. With a strong background in graphic design and a proven track record of delivering innovative solutions for clients across various industries, I am confident in my ability to contribute effectively to your creative team.
Over the past 7 years, I have honed my skills as a Graphic Designer, specializing in print and digital media design. From developing captivating brand identities to creating visually stunning marketing collateral, I thrive on transforming ideas into impactful designs that resonate with target audiences. My experience spans a wide range of projects, including logos, brochures, websites, social media graphics, and advertisements, all of which have helped clients achieve their marketing objectives and elevate their brand presence.
In addition to my design expertise, I have also served in leadership roles, overseeing creative teams and managing project workflows to ensure timely delivery and exceptional quality. As a Creative Executive, I have led brainstorming sessions, guided the development of marketing campaigns, and collaborated closely with clients to bring their visions to life. I am adept at fostering a collaborative and creative work environment, where team members feel empowered to explore new ideas and push the boundaries of design innovation.
Employment and project experience
Head of Creative Div, PT. Meliatama Mega Kreasindo.
February 2021 - November 2023_
Product Development Manager, PT. Inspira Media Solusi
March 2017 - December 2020
IT Manager, PT. BAS Teknologi
May 2012 - January 2017
Web & Graphic Designer, PT. Media Nusantara Informatika
May 2007- March 2012
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Logo design and branding for a fashion industry entity named “Pumpkin” involve creating a visual identity that reflects the essence and values of the brand while resonating with its target audience :
Understanding the Brand: By understanding the core values, personality, and target audience of the Pumpkin brand. Is it youthful and playful, or sophisticated and elegant? Is it targeting a specific demographic, such as young adults or professionals.
Conceptualization: Brainstorm ideas for the logo design. Consider incorporating elements that evoke the essence of the brand name “Pumpkin” while aligning with its identity and target audience. This could include exploring imagery related to pumpkins, such as their shape, color, or symbolism of warmth and comfort.
Design Elements: Developing design elements for the logo that convey the brand’s personality and values. This might include typography choices that reflect the brand’s vibe, as well as graphical elements such as illustrations or symbols that complement the brand name.
Color Palette: Choosing a color palette that resonates with the brand identity and appeals to the target audience. For a fashion brand named Pumpkin, warm and inviting colors like orange, brown, or earthy tones might be suitable. However, depending on the brand’s personality and target audience, you could also explore other color options.
Typography: Selecting appropriate fonts for the logo that reflect the brand’s style and personality. The typography should be legible and complement the overall design while conveying the desired aesthetic.
Versatility and Scalability: Ensure that the logo design is versatile and scalable, allowing it to be used across various applications such as clothing tags, packaging, website, and social media profiles. It should look equally appealing whether it’s displayed on a small clothing label or a large storefront banner.
Consistency Across Branding Collateral: Maintain consistency across all branding collateral, including business cards, website design, marketing materials, and product packaging. This helps to reinforce the brand identity and create a cohesive brand experience for customers.
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