Available to hire
I am a dynamic and forward-thinking marketing management leader with comprehensive experience driving full-funnel demand generation and high-impact campaigns across SaaS, financial services, healthcare, nonprofit, and marketing tech industries. I have a proven track record of crafting compelling short-form copy for emails, ads, and landing pages to accelerate pipeline growth and am skilled at leading cross-functional teams and aligning marketing strategies with business objectives.
My expertise includes managing CRM strategy, sales enablement, and integrated content development for B2B and B2C marketing initiatives at startups, SMBs, and enterprise-level organizations. Being tech-savvy, I proficiently utilize platforms like HubSpot, Marketo, Salesforce, and collaboration tools such as Slack, Asana, JIRA, and Confluence to optimize marketing effectiveness and enhance brand visibility.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing at Postalytics, Inc.
January 1, 2024 - PresentEstablished and deployed comprehensive direct mail and digital demand generation campaigns, including creating content and managing distribution to enhance visibility. Directed operations for all marketing functions within burgeoning DMaaS start-up, while holding central reporting responsibilities to CEO. Ensured cohesive integration with company goals by overseeing external agencies for digital advertising, SEO, and content development. Led public relations initiatives and coordinated diverse in-person and virtual events, such as industry webinars and podcasts. Achieved a 44% rise in website leads and boosted MQLs by 31% through strategic marketing efforts. Enhanced content across web, social media, and industry publications by functioning as primary copywriter/editor. Expanded company outreach by conducting comprehensive research to secure speakers for webinars and podcast events. Cultivated relationships with integration partners to enhance presence in partner marketing programs and
Principal Manager, Lifecycle Marketing at Cisco Systems, Inc.
December 31, 2023 - July 19, 2025Drove strategic initiatives to advance marketing and organizational growth by interfacing with stakeholders from Panoptica, Open Source, and Calisti to deliver innovative business solutions. Managed nurture and drip campaigns, and established frameworks to enhance product visibility and adoption. Improved customer journeys and access to resources and events by collaborating with product managers and marketing teams to refine websites. Standardized policies and procedures to assist customers in adhering to Service Level Agreements. Supported Cisco Global Events team through end-to-end event email marketing campaigns covering multiple products. Promoted new content and events across industry media via emails, Slack, landing pages, and LinkedIn posts, aimed at targeting diverse audiences. Enhanced lead conversion by increasing marketing qualified leads through collaboration with sales teams, resulting in fostering conversion to sales-qualified leads. Generated recognizable impact through
Principal Content Marketing Manager; FinTech & Grantmaking Solutions at Blackbaud, Inc.
December 31, 2022 - July 19, 2025Directed content and communication strategies for Financial Edge NXT and Blackbaud Grantmaking solutions, while engaging with social media platforms, Blackbaud community, and industry partners. Managed account marketing initiatives for enterprise-level prospects and corporate clients. Collaborated with subject matter experts and industry leaders to produce and moderate monthly webinar series focused on thought leadership and product insights. Enhanced quality of webinars, blog posts, white papers, and eBooks by facilitating guest speaker recruitment and content provider engagement. Generated 70% of marketing leads from inbound channels and exceeded FY2022 goals by 40% through strategic efforts in a new thought leadership webinar series. Promoted grantmaking solutions to the foundation market through strategic email campaigns, webinar events, industry conferences, and engagement in the online client community. Partnered with the sales team in a sales enablement role to develop and execu
Senior Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2022 - July 19, 2025Directed demand generation campaigns to drive awareness and engagement for Corporate Social Responsibility (CSR) solutions across target audiences. Enhanced customer retention and improved Net Promoter Scores (NPS) by collaborating with the Customer Success team to craft impactful monthly client communications and insightful internal reports for leadership. Increased sales across additional Blackbaud verticals by conceptualizing and implementing cross-promotion strategies. Elevated brand visibility and promoted CSR offerings by curating thought leadership blog posts in collaboration with third-party association partners. Optimized the social media content calendar to boost visibility of newly released content, upcoming events, webinars, and conference participation.
Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2019 - July 19, 2025Engaged in communications management role, supporting demand generation and client communications for CSR solutions, and laid foundation for brand visibility improvements and strategic cross-promotions.
Sales, Leasing, & Marketing Consultant at Prime Buick GMC
December 31, 2018 - July 19, 2025Involved in sales, leasing, and marketing consulting activities to support automotive dealership business objectives.
Director of Demand Generation at Pointillist
December 31, 2017 - July 19, 2025Led demand generation initiatives focusing on pipeline acceleration and marketing campaigns in technology marketing.
Director of Demand Generation Strategy; Investment Services & Global Sales Organization at Fiserv, Inc.
December 31, 2016 - July 19, 2025Directed demand generation strategy for investment services and global sales, managing integrated marketing efforts across multiple geographies including Alpharetta, GA and Jersey City, NJ.
Director of Marketing at Postalytics, Inc.
January 1, 2024 - PresentEstablished and deployed comprehensive direct mail and digital demand generation campaigns, creating content and managing distribution to enhance visibility. Directed marketing operations within an emerging DMaaS startup and managed reporting directly to the CEO. Oversaw collaboration with external agencies for digital advertising, SEO, and content development. Led public relations efforts and coordinated both in-person and virtual events such as webinars and podcasts. Achieved significant increases in website leads and marketing qualified leads through strategic efforts. Enhanced content across multiple channels, secured webinar and podcast speakers, cultivated integration partner relationships, and utilized HubSpot CRM and advanced technologies to optimize customer journey and lead generation.
Principal Manager, Lifecycle Marketing at Cisco Systems, Inc.
December 31, 2023 - July 19, 2025Managed strategic initiatives to promote marketing and organizational growth by partnering with various stakeholders to deliver business solutions. Directed nurture and drip campaigns to enhance product visibility and adoption, and improved customer journeys through collaboration with product managers and marketing teams. Standardized customer assistance policies for Service Level Agreement adherence. Supported global events marketing efforts by managing email campaigns and promotional activities across multiple channels targeting diverse audiences. Increased lead conversion rates by collaborating closely with sales teams. Oversaw communications tools, program tracking, and webinar scheduling.
Principal Content Marketing Manager; FinTech & Grantmaking Solutions at Blackbaud, Inc.
December 31, 2022 - July 19, 2025Directed content and communication strategies for Financial Edge NXT and Blackbaud Grantmaking solutions. Engaged social media platforms and industry partners, managing account marketing for enterprise clients. Collaborated with subject matter experts for monthly webinar series and facilitated guest speaker recruitment. Generated the majority of marketing leads from inbound channels and exceeded annual goals by a significant margin. Promoted grantmaking solutions through targeted campaigns, events, and community engagement. Partnered in sales enablement through Account-Based Marketing campaigns advancing leads towards closed deals.
Senior Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2022 - July 19, 2025Led demand generation campaigns focused on Corporate Social Responsibility solutions, driving awareness and engagement. Collaborated with Customer Success to develop client communications enhancing retention and Net Promoter Scores. Conceptualized and implemented cross-promotion strategies boosting sales across various verticals. Elevated brand visibility by curating thought leadership content and optimizing social media content calendar to promote events and new content.
Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2019 - July 19, 2025Directed communications focusing on Corporate Social Responsibility solutions to key target audiences, supporting sales and marketing initiatives.
Sales, Leasing, & Marketing Consultant at Prime Buick GMC
December 31, 2018 - July 19, 2025Consulted on sales, leasing, and marketing activities aimed at boosting dealership performance and customer engagement.
Director of Demand Generation at Pointillist
December 31, 2017 - July 19, 2025Led demand generation strategies including campaign creation and execution to accelerate sales pipeline growth.
Director of Demand Generation Strategy; Investment Services & Global Sales Organization at Fiserv, Inc.
December 31, 2016 - July 19, 2025Directed demand generation strategies within investment services and global sales teams to elevate pipeline and revenue growth.
Director of Marketing at Postalytics, Inc.
January 1, 2024 - PresentEstablished and deployed comprehensive direct mail and digital demand generation campaigns, created content and managed distribution to enhance visibility. Directed marketing operations within a DMaaS start-up, reported centrally to CEO. Oversaw external agencies for digital advertising, SEO, and content development. Led public relations and coordinated in-person and virtual events including webinars and podcasts. Achieved a 44% increase in website leads and 31% boost in MQLs, acted as primary copywriter/editor, expanded company outreach by securing speakers, and cultivated relationships with integration partners. Leveraged HubSpot CRM and advanced technology to maximize customer journey impact and scale lead generation.
Principal Manager, Lifecycle Marketing at Cisco Systems, Inc.
December 31, 2023 - July 24, 2025Drove strategic marketing initiatives by interfacing with stakeholders across Panoptica, Open Source, and Calisti. Managed nurture and drip campaigns, improved customer journeys by collaborating with product managers, and supported Cisco Global Events with email marketing campaigns. Standardized policies for SLA adherence, promoted content and events via email, social media, and landing pages targeting diverse audiences. Enhanced lead conversion by fostering collaboration between marketing and sales teams, and managed communication tools including JIRA and webinar scheduling.
Principal Content Marketing Manager; FinTech & Grantmaking Solutions at Blackbaud, Inc.
December 31, 2022 - July 24, 2025Directed content and communication strategies for Financial Edge NXT and Grantmaking solutions, involving social media and community engagement. Managed account marketing for enterprise prospects and corporate clients. Collaborated with experts to produce and moderate a monthly webinar series focusing on thought leadership and product insights. Enhanced webinar and content quality, generated 70% of marketing leads from inbound channels surpassing FY2022 goals by 40%, promoted grantmaking solutions through emails, webinars, conferences, and client community engagement, and partnered with sales to develop Account-Based Marketing campaigns that led to closed business.
Senior Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2022 - July 24, 2025Directed demand generation campaigns to drive awareness and engagement for CSR solutions, enhanced customer retention and NPS by collaborating with Customer Success. Increased sales through cross-promotion strategies, elevated brand visibility by curating thought leadership blogs with association partners, and optimized social media content calendar to boost visibility for new releases, events, and conference participation.
Manager, Communications; Corporations & Foundations at Blackbaud, Inc.
December 31, 2019 - July 24, 2025Managed communications for corporations and foundations focusing on demand generation and CSR solutions.
Sales, Leasing, & Marketing Consultant at Prime Buick GMC
December 31, 2018 - July 24, 2025Worked as a consultant focused on sales, leasing, and marketing functions.
Director of Demand Generation at Pointillist
December 31, 2017 - July 24, 2025Led demand generation initiatives for the company based in Boston.
Director of Demand Generation Strategy; Investment Services & Global Sales Organization at Fiserv, Inc.
December 31, 2016 - July 24, 2025Directed demand generation strategy for investment services and global sales across locations including Alpharetta, GA and Jersey City, NJ.
Education
Bachelor of Arts at University of Massachusetts, Amherst
January 1, 0000 - December 31, 0000HubSpot Email Certification at HubSpot
January 11, 2030 - May 29, 2025Social Media Marketing Certification at HubSpot
January 11, 2030 - May 29, 2025Inbound Marketing Certification at HubSpot
January 11, 2030 - May 29, 2025Content Marketing Certification at HubSpot
January 11, 2030 - May 29, 2025Digital Marketing Certification at HubSpot
January 11, 2030 - May 29, 2025Inbound Certification at HubSpot
January 11, 2030 - May 29, 2025SEO Certification at HubSpot
January 11, 2030 - May 29, 2025LinkedIn Learning Certificates at LinkedIn
January 11, 2030 - May 29, 2025Franklin Covey Selling I & II at Fiserv
January 11, 2030 - May 29, 2025Client Buying Process Training at Fiserv
January 11, 2030 - May 29, 2025Client Partnering Process Training at Fiserv
January 11, 2030 - May 29, 2025Pragmatic Marketing & Essential Product Marketing at Fiserv
January 11, 2030 - May 29, 2025Six Sigma Training at Fiserv
January 11, 2030 - May 29, 2025Bachelor of Arts; Advertising at University of Massachusetts, Amherst
January 1, 1980 - December 31, 1984Certified GURU Email Specialist at GURU Email Specialist Certification Program
January 1, 2023 - December 31, 2023HubSpot Email Certification (Social Media Marketing, Inbound Marketing, Content Marketing, Digital Marketing, Inbound, SEO) at HubSpot Academy
January 1, 2023 - December 31, 2023LinkedIn Learning Certificates at LinkedIn Learning
January 1, 2023 - December 31, 2023Franklin Covey Selling I & II, Client Buying Process, Client Partnering Process, Pragmatic Marketing & Essential Product Marketing, Six Sigma Training at Fiserv
January 1, 2011 - December 31, 2016Bachelor of Arts at University of Massachusetts, Amherst
January 1, 0000 - December 31, 0000Certified GURU Email Specialist at Certification Program
January 11, 2030 - May 29, 2025HubSpot Email Certification (Social Media Marketing, Inbound Marketing, Content Marketing, Digital Marketing, Inbound, SEO) at HubSpot
January 11, 2030 - May 29, 2025Various LinkedIn Learning Certificates at LinkedIn Learning
January 11, 2030 - May 29, 2025Various Fiserv Training Programs (Selling I & II, Client Buying Process, Client Partnering Process, Pragmatic Marketing & Essential Product Marketing, Six Sigma Training) at Fiserv
January 11, 2030 - May 29, 2025Bachelor of Arts at University of Massachusetts, Amherst
January 1, 1983 - December 31, 1987Bachelor of Arts at University of Massachusetts, Amherst
January 1, 1989 - December 31, 1993Bachelor of Arts at University of Massachusetts, Amherst
January 1, 1973 - December 31, 1977Qualifications
Certified GURU Email Specialist
January 11, 2030 - May 29, 2025Certified GURU Email Specialist
January 11, 2030 - July 19, 2025HubSpot Email Certification (Social Media Marketing, Inbound Marketing, Content Marketing, Digital Marketing, Inbound, SEO)
January 11, 2030 - July 19, 2025LinkedIn Learning Certificates (Confronting Bias: Thriving Across Our Differences, 'What is Scrum?', Skills for Inclusive Conversations, Communicate to Influence, Branding Your Authentic Self, Beating Procrastination)
January 11, 2030 - July 19, 2025Fiserv Training (Franklin Covey Selling I & II, Client Buying Process, Client Partnering Process, Pragmatic Marketing & Essential Product Marketing, Six Sigma Training)
January 11, 2030 - July 19, 2025Certified GURU Email Specialist
January 11, 2030 - July 24, 2025HubSpot Email Certification (Social Media Marketing, Inbound Marketing, Content Marketing, Digital Marketing, Inbound, SEO)
January 11, 2030 - July 24, 2025LinkedIn Learning Certificates (Confronting Bias: Thriving Across Our Differences, What is Scrum?, Skills for Inclusive Conversations, Communicate to Influence, Branding Your Authentic Self, Beating Procrastination)
January 11, 2030 - July 24, 2025Fiserv Training (Franklin Covey Selling I & II, Client Buying Process, Client Partnering Process, Pragmatic Marketing & Essential Product Marketing, Six Sigma Training)
January 11, 2030 - July 24, 2025Industry Experience
Software & Internet, Financial Services, Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services
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