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I'm a freelance advertising specialist focused on e-commerce and lead generation. I design and manage end-to-end funnels on Google Ads (Search/Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads, with GA4 + GTM setup and feed optimization in Merchant Center. My approach is analytical and ROI-driven, with experience across IT/EU/UK/US/ID markets, helping brands scale with multi-channel strategies, strong attribution, and data-driven optimization.…I'm a freelance advertising specialist focused on e-commerce and lead generation. I design and manage end-to-end funnels on Google Ads (Search/Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads, with GA4 + GTM setup and feed optimization in Merchant Center. My approach is analytical and ROI-driven, with experience across IT/EU/UK/US/ID markets, helping brands scale with multi-channel strategies, strong attribution, and data-driven optimization.

Davide Petesse

Digital Marketer, Growth Marketer, PPC Manager, +5

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I'm a freelance advertising specialist focused on e-commerce and lead generation. I design and manage end-to-end funnels on Google Ads (Search/Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads, with GA4 + GTM setup and feed optimization in Merchant Center. My approach is analytical and ROI-driven, with experience across IT/EU/UK/US/ID markets, helping brands scale with multi-channel strategies, strong attribution, and data-driven optimization.…I'm a freelance advertising specialist focused on e-commerce and lead generation. I design and manage end-to-end funnels on Google Ads (Search/Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads, with GA4 + GTM setup and feed optimization in Merchant Center. My approach is analytical and ROI-driven, with experience across IT/EU/UK/US/ID markets, helping brands scale with multi-channel strategies, strong attribution, and data-driven optimization.

Available to hire

I’m a freelance advertising specialist focused on e-commerce and lead generation. I design and manage end-to-end funnels on Google Ads (Search/Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads, with GA4 + GTM setup and feed optimization in Merchant Center.

My approach is analytical and ROI-driven, with experience across IT/EU/UK/US/ID markets, helping brands scale with multi-channel strategies, strong attribution, and data-driven optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Advertising Specialist at Freelance

January 1, 2021 - Present

Multi-account, multi-market management for e-commerce and B2B; branded vs non-branded structures, PMax/Demand Gen rollout, feed rewrite and remarketing; GA4 + GTM tracking and reporting across KPI (ROAS, CPA/CPL, attributed revenue, QS, CTR, AOV).