Music short vertical video

This project was developed for an emerging artist seeking an alternative to the traditional music video format, opting instead for a social-first approach tailored to today’s viewing habits.

The video is designed in a vertical format, aligning with current platform trends, and focuses on delivering a compelling, high-impact snippet optimized for social media distribution.

Creatively, the concept is built around a narrative told through multiple mobile devices, using different screens as storytelling frames. This approach visually reinforces the song’s core message: the growing emotional disconnection between people, the lack of time dedicated to meaningful relationships, and the way modern communication is increasingly mediated through mobile screens.

By merging narrative storytelling with a platform-native format, the project aims to create both emotional resonance and strong digital engagement.