David Gollop

Part of the leadership team behind an Australian grocery technology platform designed to make shopping easier, smarter and more affordable. Led brand, marketing and creative direction including AI integration, corporate partnerships and customer experience. Aligned the brand proposition across product UX, digital marketing, content, social, campaigns, PR and customer acquisition, advising executive leadership on digital transformation and AI adoption by connecting brand, product, technology and customer experience while introducing AI-assisted creative and marketing workflows. Worked closely with founders, product, technology and commercial teams to translate customer needs into brand and product development. Selected impact: users saved an average of 28% on their weekly shop.

Lectured and ran workshops in branding and integrated communications, combining strategic principles with practical industry experience.

Founded and lead an independent brand consultancy creating, repositioning and evolving brands from strategy through implementation. Lead brand strategy, positioning and creative direction with founders, CEOs, boards and marketing teams, facilitate discovery and alignment workshops, and develop visual identity systems, brand architecture, campaigns, digital experiences, packaging, motion, presentations, brand guidelines and built environments. Built and led multidisciplinary creative teams up to 30 across design, writing, development, photography, animation and production partners, while staying hands-on. Manage projects end-to-end from pitch and concept through production and rollout, integrating AI into research, ideation, design exploration, motion and production workflows. Created YouChoose for BaptistCare, a consumer-directed care proposition and digital experience that achieved a 16,400% increase in private users.