Available to hire
David Thomas is a senior social media and content leader with a decade of experience building digital strategies for global brands across food, beverage, hospitality, tech, and energy. He’s led multi-brand programs at Greenleaf Foods, ran social and digital for three years in Oregon’s Willamette Valley wine country with Jackson Family Wines, and now drives social and content marketing at Generac Power Systems. Known for blending cultural awareness with data-driven strategy, he’s scaled engagement by 500%+ through short-form video, launched trend-savvy campaigns on TikTok and Instagram, and built digital storytelling that connects brand voice to real human moments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Social Media & Content Manager at Generac Power Systems
July 1, 2025 - September 3, 2025Led integrated content strategy across Meta, YouTube Shorts, and LinkedIn to support seasonal campaigns and product launches, resulting in over 250% engagement growth within seven months. Managed data-driven performance reporting, social analytics, and infused real-time trend analysis and AI-enhanced content creation to drive brand storytelling and audience engagement. Directed cross-functional teams and agencies emphasizing creative excellence and tone consistency.
Social Media & Digital Marketing Manager at Jackson Family Wines
January 1, 2025 - September 3, 2025Managed a multi-channel content ecosystem across seven premium wine brands with tailored creative for Meta, Pinterest, and TikTok. Spearheaded short-form video and photography production that increased organic engagement by over 500%. Executed paid social media campaigns using audience segmentation, automation, and A/B testing to enhance direct-to-consumer revenue and brand discovery. Oversaw website content, UX updates, and blog launch to support SEO and brand narrative.
Social Media Associate, Field Roast & Lightlife at Greenleaf Foods
July 1, 2022 - September 3, 2025Managed end-to-end content planning and scheduling across Meta, TikTok, Pinterest, and Twitter to ensure brand alignment and a consistent posting cadence. Built influencer and UGC partnerships that amplified product launches and strengthened community engagement KPIs.
Strategy Coordinator at Greenleaf Foods
June 1, 2021 - September 3, 2025Acted as Chief of Staff to executive leadership, synthesizing insights across marketing, operations, and external partners. Facilitated cross-functional communication between R&D, supply chain, agency partners, and brand teams to streamline execution of B2B and DTC initiatives.
Retail & CPG Marketing Cloud BDR at Salesforce
March 1, 2020 - September 3, 2025Sold Salesforce Marketing, Sales, and Service Cloud solutions focusing on marketing automation, segmentation, and CRM enablement. Consulted retail and CPG brands on digital transformation, customer journey mapping, and content personalization strategies.
Senior Account Executive - Social, Broadcast, Events at iHeartMedia
June 1, 2018 - September 3, 2025Designed and activated cross-platform media integrated creative campaigns involving radio, live events, and digital for retail and CPG clients. Delivered measurable impact for clients including DUDE Wipes, Dunkin’ Donuts, and Heaven Hill Brands.
Senior Social Media & Content Manager at Generac Power Systems
July 1, 2025 - September 14, 2025Led integrated content strategy across Meta, YouTube Shorts, and LinkedIn; aligned seasonal campaigns and product launches to business goals; increased engagements by 250%+ in under a year through platform-specific creative initiatives; managed data-driven performance reporting; embedded real-time trend analysis, vertical-first video, and social-first editorial direction into the brand content pipeline; directed cross-functional teams and AOR, emphasizing tone, AI-enhanced ideation, and creative excellence.
Social Media & Digital Marketing Manager at Jackson Family Wines
January 1, 2025 - September 14, 2025Own a multi-channel content ecosystem across seven premium wine brands, tailoring creative for Meta, Pinterest, and TikTok; spearheaded short-form video and photography production, increasing organic engagement by 500%+; deployed paid social across Meta and Pinterest, using audience segmentation, automation, and A/B testing to drive DTC revenue and brand discovery; brought hospitality-led marketing campaigns to life, capturing real-world experience through digital storytelling; managed content across brand websites, overseeing copy, UX updates, and the launch of a new blog to support SEO, DTC traffic, and brand narrative efforts.
Social Media Associate, Field Roast & Lightlife (promotion) at Greenleaf Foods
July 1, 2022 - September 14, 2025Managed end-to-end content planning across Meta, TikTok, Pinterest, and Twitter, ensuring brand alignment and channel fluency; scheduled and optimized channel-specific posts to maintain a consistent posting cadence; built influencer and UGC partnerships that amplified product drops and increased community engagement KPIs.
Strategy Coordinator at Greenleaf Foods
June 1, 2021 - September 14, 2025Acted as Chief of Staff to executive leadership, synthesizing insights across marketing, operations, and external partners; facilitated cross-functional communication for B2B and DTC between R&D, supply chain, agency partners, and brand teams to streamline execution.
Retail & CPG Marketing Cloud BDR at Salesforce
March 1, 2020 - September 14, 2025Sold Salesforce Marketing, Sales, and Service Cloud solutions with a focus on marketing automation, segmentation, and CRM enablement; consulted with brands like Fashion Nova and Beyond Meat on digital transformation, customer journey mapping, and content personalization strategies.
Senior Account Executive - Social, Broadcast, Events at iHeartMedia
June 1, 2018 - September 14, 2025Designed and activated cross-platform media integrated creative campaigns across radio, live events, and digital, delivering measurable impact for CPG and retail clients like DUDE Wipes, Dunkin’ Donuts, and Heaven Hill Brands.
Senior Social Media & Content Manager at Generac Power Systems
July 1, 2025 - September 14, 2025Led integrated content strategy across Meta, YouTube Shorts, and LinkedIn, aligning seasonal campaigns and product launches to business goals. Increased engagement by over 250% in under a year through platform-specific creative initiatives. Managed data-driven performance reporting to refine storytelling and audience engagement. Embedded real-time trend analysis, vertical-first video, and social-first editorial direction into the brand content pipeline. Directed cross-functional teams and AOR partners, emphasizing tone, AI-assisted ideation, and creative excellence.
Social Media & Digital Marketing Manager at Jackson Family Wines
January 1, 2025 - September 14, 2025Owned a multi-channel content ecosystem across seven premium wine brands, tailoring creative for Meta, Pinterest, and TikTok. Spearheaded short-form video and photography production, increasing organic engagement by 500%+. Deployed paid social across Meta & Pinterest using audience segmentation, automation, and A/B testing to drive DTC revenue & brand discovery. Brought hospitality-led marketing campaigns to life, capturing real-world experience through digital storytelling. Managed content across brand websites, overseeing copy, UX updates, and the launch of a new blog to support SEO, DTC traffic, and brand narrative efforts.
Social Media Associate, Field Roast & Lightlife (promotion) at Greenleaf Foods
July 1, 2022 - September 14, 2025Managed end-to-end content planning across Meta, TikTok, Pinterest, and Twitter, ensuring brand alignment and channel fluency. Scheduled and optimized channel-specific posts to maintain a consistent posting cadence. Built influencer and UGC partnerships that amplified product drops and increased community engagement KPIs.
Strategy Coordinator at Greenleaf Foods
June 1, 2021 - September 14, 2025Acted as Chief of Staff to executive leadership, synthesizing insights across marketing, operations, and external partners. Facilitated cross-functional communication for B2B and DTC between R&D, supply chain, agency partners, and brand teams to streamline execution.
Retail & CPG Marketing Cloud BDR at Salesforce
March 1, 2020 - September 14, 2025Sold Salesforce Marketing, Sales, and Service Cloud solutions with a focus on marketing automation, segmentation, and CRM enablement. Consulted with brands like Fashion Nova and Beyond Meat on digital transformation, customer journey mapping, and content personalization strategies.
Senior Account Executive - Social, Broadcast, Events at iHeartMedia
June 1, 2018 - September 14, 2025Designed and activated cross-platform media integrated campaigns across radio, live events, and digital, delivering measurable impact for CPG and retail clients like DUDE Wipes, Dunkin’ Donuts, and Heaven Hill Brands.
Education
Bachelor's Degree in Marketing at Butler University, Indianapolis, IN
January 11, 2030 - September 3, 2025Marketing, 4-Year Degree at Butler University
January 11, 2030 - September 14, 2025Marketing at Butler University
January 11, 2030 - September 14, 2025Qualifications
WSET Level 1
April 1, 2022 - September 3, 2025WSET Level 1
April 1, 2022 - September 14, 2025WSET Level 1
April 1, 2022 - September 14, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services
Full scale photography project
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