I'm a digital marketing and eCommerce professional with 10+ years of experience driving revenue growth for consumer brands across North America and Europe. I specialize in Shopify eCommerce, digital marketing strategy, SEO, paid media, affiliate and influencer marketing, CRO, lifecycle marketing, and analytics.

David-James Lebrun

I'm a digital marketing and eCommerce professional with 10+ years of experience driving revenue growth for consumer brands across North America and Europe. I specialize in Shopify eCommerce, digital marketing strategy, SEO, paid media, affiliate and influencer marketing, CRO, lifecycle marketing, and analytics.

Available to hire

I’m a digital marketing and eCommerce professional with 10+ years of experience driving revenue growth for consumer brands across North America and Europe. I specialize in Shopify eCommerce, digital marketing strategy, SEO, paid media, affiliate and influencer marketing, CRO, lifecycle marketing, and analytics.

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Language

English
Fluent
French
Fluent

Work Experience

Digital Marketing Manager at Atlinks
January 1, 2022 - Present
Own end-to-end eCommerce operations and growth initiatives across Atlinks’ portfolio of consumer brands, including ChillaxCare and Hubble Connected. Drive online revenue through paid media, SEO, CRO, lifecycle marketing, and affiliate programs. Manage multi-channel paid media (Meta, Google, Amazon) and lead influencer/affiliate partnerships. Oversee email marketing strategy and collaborate cross-functionally with product, logistics, and operations.
Ecommerce Manager at Binatone Global
January 1, 2019 - January 1, 2022
Owned website operations and growth initiatives for multiple global consumer electronics brands (Motorola, Hubble Connected, MaskFone, Nokia, MiMo). Grew website sales by over 2,400% in the first year through strategic growth initiatives. Managed Shopify eCommerce operations, UX, merchandising, and technical improvements. Led paid media, influencer, affiliate, SEO, email marketing, and CRO efforts; coordinated with development teams on web enhancements and integrations; reported performance metrics to senior stakeholders.
Customer Support Manager at Binatone Global
January 1, 2018 - January 1, 2019
Led and managed a team of 16 customer support agents for global SaaS and eCommerce platforms. Handled escalated technical and customer service cases. Created KPI reports and performance dashboards. Maintained regular communication with internal stakeholders on support performance and improvements.
Customer Support Agent at Binatone Global
January 1, 2017 - January 1, 2018
Provided frontline customer support for SaaS platforms and online sales channels. Responded to 80+ email inquiries and 40+ live chats per day. Answered technical product and platform questions; assisted customers with online purchasing and account inquiries.
Affiliate Marketer at Independent Website
January 1, 2015 - January 1, 2017
Built and scaled a content-driven affiliate website through organic search. Developed SEO-focused content strategies and monetization funnels. Managed affiliate partnerships and performance tracking. Grew website to 400,000+ unique monthly visitors via organic SEO.
Ecommerce Specialist at Baghunter
January 1, 2012 - January 1, 2015
Supported digital growth and eCommerce operations for a luxury resale brand. Managed website operations and UX improvements. Led SEO and content initiatives to improve organic visibility. Supported online merchandising and conversion optimization efforts.
SEO Content Writer at Freelance
January 1, 2010 - January 1, 2012
Wrote SEO-optimized blog posts, product descriptions, and web content. Researched keywords and optimized content to rank organically in Google. Supported multiple clients across different industries.
Influencer Marketing Manager at Desenio Group
January 1, 2022 - December 1, 2025
Led high-volume influencer marketing programs to support brand growth across North America. Managed 100+ influencer campaigns per month across Instagram, TikTok, and YouTube. Sourced, negotiated, and managed influencer and agency partnerships. Executed UGC-driven campaigns to support organic social growth and paid media amplification. Improved influencer marketing ROI by 220% through performance tracking and optimization.
Digital Marketing Director at Hubble Connected
January 1, 2019 - Present
Built and scaled the eCommerce and digital marketing ecosystem for a global smart nursery and consumer electronics brand. Created a Shopify storefront from scratch, owning architecture, UX, integrations, and ongoing optimization. Drove 1,900% growth in website sales in two years through paid media, SEO, CRO, and lifecycle marketing; reduced CAC by 32% while increasing eCommerce conversion rate by 120%. Led multi-channel paid media across Meta, Google, Amazon, and other platforms; guided SEO, content initiatives, and affiliate/influencer programs; owned email marketing automation and reporting. Collaborated with logistics and operations to support fulfillment and promotional campaigns.
Founder & Affiliate Marketing Manager at Independent Website
January 1, 2016 - December 31, 2018
Built and monetized a content-driven affiliate website through SEO-focused content and conversion optimization. Managed affiliate partnerships, analytics, and revenue optimization.
Digital Marketing & Web Manager at Baghunter
January 1, 2012 - December 31, 2016
Managed website operations, UX improvements, and content creation for a luxury resale eCommerce brand. Led SEO initiatives that significantly improved organic visibility and search rankings.

Education

Diploma in Marketing at Lennoxville Champlain College
January 1, 2007 - January 1, 2010
Diploma in Marketing at Lennoxville Champlain College
January 1, 2007 - January 1, 2010
Diploma in Marketing at Lennoxville Champlain College
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services