Hi, I'm David Walsh—a creative digital marketer based in Vienna, Austria. I bring hands-on experience with CRM, email marketing, customer segmentation, and A/B testing to drive data‑driven campaigns. I enjoy turning insights into engaging content and scalable campaigns that build brands online. As co-founder of Sleepover Club, I built the brand's digital presence and delivered 50+ events, while at Wood Floor Store I managed CRM workflows and led online marketing that generated significant sales. I thrive in collaborative environments and love translating data into action to grow audience, conversions, and ROI.

David Walsh

Hi, I'm David Walsh—a creative digital marketer based in Vienna, Austria. I bring hands-on experience with CRM, email marketing, customer segmentation, and A/B testing to drive data‑driven campaigns. I enjoy turning insights into engaging content and scalable campaigns that build brands online. As co-founder of Sleepover Club, I built the brand's digital presence and delivered 50+ events, while at Wood Floor Store I managed CRM workflows and led online marketing that generated significant sales. I thrive in collaborative environments and love translating data into action to grow audience, conversions, and ROI.

Available to hire

Hi, I’m David Walsh—a creative digital marketer based in Vienna, Austria. I bring hands-on experience with CRM, email marketing, customer segmentation, and A/B testing to drive data‑driven campaigns. I enjoy turning insights into engaging content and scalable campaigns that build brands online.

As co-founder of Sleepover Club, I built the brand’s digital presence and delivered 50+ events, while at Wood Floor Store I managed CRM workflows and led online marketing that generated significant sales. I thrive in collaborative environments and love translating data into action to grow audience, conversions, and ROI.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Beginner

Work Experience

Marketing & Event Promoter at Sleepover Club
January 1, 2018 - Present
Co-founded Sleepover Club, a Dublin-based music events company, establishing its brand identity and digital presence. Curated and promoted over 50 events, created engaging content, and utilized social media marketing and targeted campaigns to increase attendance and engagement. Designed and built the official website using Webflow, improving user experience with a visually compelling, responsive design. Developed and executed digital marketing strategies, including paid and organic campaigns contributing to the successful expansion into London, hosting two sold-out nights.
Sales / Marketing Executive at Wood Floor Store
January 1, 2020 - Present
Supported senior management in daily sales operations, contributing to the execution and refinement of sales strategies that generated over €3.3 million in revenue. Played a key role in presenting and selling Google and Meta ad campaigns, achieving a 38.29x ROAS, boosting awareness and conversions. Created ideas and video content for social media. Collaborated closely with internal teams to optimize campaign performance, producing detailed performance reports and presenting insights to inform future strategies. Maintained and organized CRM system, tracked follow-ups and client communication. Monitored office supplies and coordinated reorders with suppliers. Handled administrative tasks including report generation and document formatting.
Marketing & Event Promoter at Sleepover Club
January 1, 2018 - Present
Co-founded Sleepover Club, a Dublin-based music events company, establishing the brand identity and digital presence. Curated and promoted over 50 events, created engaging content and utilized social media marketing and targeted campaigns to increase attendance and engagement. Designed and built the official website using Webflow to improve user experience with a visually compelling, responsive design. Developed and executed digital marketing strategies including both paid and organic campaigns that contributed to the company's successful expansion into London, hosting two sold-out nights.
Sales / Marketing Executive at Wood Floor Store
January 1, 2020 - Present
Supported senior management in daily sales operations, contributing to execution and refinement of sales strategies that generated over €3.3 million in revenue. Played a key role in presenting and selling Google and Meta ad campaigns, achieving a 38.29x ROAS, boosting awareness and conversions, and creating ideas and video content for social media. Collaborated closely with internal teams to optimize campaign performance, producing detailed performance reports and presenting insights to inform future strategies. Maintained and organized CRM system, tracking follow-ups and client communication. Monitored office supplies and coordinated reorders with suppliers. Handled administrative tasks including report generation and document formatting.
Marketing & Event Promoter at Sleepover Club
January 1, 2018 - Present
Co-founded Sleepover Club, a Dublin-based music events company, and built its brand identity and digital presence. Curated and promoted 50+ events, created engaging content, and utilized social media marketing and targeted campaigns to increase attendance and engagement. Designed and built the official website using Webflow to improve user experience with a visually compelling, responsive design. Developed and executed integrated digital marketing strategies, including paid and organic campaigns, contributing to expansion into London with two sold-out nights. Summary: creative digital marketer with experience in CRM, email marketing, customer segmentation, and A/B testing.
Sales / Marketing Executive at Wood Floor Store
January 1, 2024 - October 1, 2025
Managed CRM workflows, optimized email campaigns, and supported digital strategies that generated €3.3M+ in sales and achieved a 38.29x ROAS. Strong in campaign copywriting, performance analytics, and driving engagement through data-driven marketing. Led and analyzed A/B tests and campaign performance reporting, collaborating closely with internal teams to optimize results. Handled administrative tasks, including report generation and document formatting.

Education

Sports Management, Grade: 2.1 at University College Dublin (UCD)
January 1, 2017 - January 1, 2020
Higher Diploma in Computer Sciences at National College of Ireland
January 1, 2022 - January 1, 2023
Bachelor of Science in Sports Management at University College Dublin (UCD)
January 1, 2017 - January 1, 2020
Higher Diploma in Computer Sciences at National College of Ireland
January 1, 2022 - January 1, 2023
Sports Management at University College Dublin (UCD)
January 1, 2017 - January 1, 2020
Higher Diploma in Computer Science at National College of Ireland
January 1, 2022 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education