I’m Davide Lombardini, a Senior Web Analyst and Digital Measurement Consultant with 6+ years of experience helping enterprise organizations turn data into strategic decisions. I specialize in designing end-to-end analytics architectures — from tracking governance and event taxonomy to KPI frameworks and performance reporting — ensuring every data point connects to a real business outcome.
Currently at ProWeb Consulting, I work with clients like Campari, Gruppo San Donato, and SACE to build scalable, reliable measurement ecosystems. I take a proactive, value-driven approach: I don’t just implement tracking, I identify opportunities, challenge assumptions, and deliver roadmaps that move the needle on conversion, retention, and growth.
What sets me apart is my drive to bring innovation into the analytics space. I actively develop AI-agentic automation pipelines using n8n, MCP server integrations, and tools like Claude Code — reducing operational overhead and accelerating the path from raw data to actionable insight. I believe the future of analytics consulting lies at the intersection of rigorous measurement and intelligent automation, and that’s exactly where I operate.
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