Hi, I'm Dawn Ballon. I have a passion for marketing and communication, with a strong background in coordinating events, webinars, and campaigns, especially within the B2B SaaS industry. I enjoy creating engaging content and managing strategies that align with business goals. Through my education in communication studies and hands-on experience, I continue to develop my skills and grow in the marketing field. I'm detail-oriented and love collaborating with teams to deliver impactful marketing initiatives. Whether it's managing communications calendars, creating social media content, or supporting stakeholder engagement, I thrive on driving meaningful connections between organizations and their audiences.

Dawn Ballon

Hi, I'm Dawn Ballon. I have a passion for marketing and communication, with a strong background in coordinating events, webinars, and campaigns, especially within the B2B SaaS industry. I enjoy creating engaging content and managing strategies that align with business goals. Through my education in communication studies and hands-on experience, I continue to develop my skills and grow in the marketing field. I'm detail-oriented and love collaborating with teams to deliver impactful marketing initiatives. Whether it's managing communications calendars, creating social media content, or supporting stakeholder engagement, I thrive on driving meaningful connections between organizations and their audiences.

Available to hire

Hi, I’m Dawn Ballon. I have a passion for marketing and communication, with a strong background in coordinating events, webinars, and campaigns, especially within the B2B SaaS industry. I enjoy creating engaging content and managing strategies that align with business goals. Through my education in communication studies and hands-on experience, I continue to develop my skills and grow in the marketing field.

I’m detail-oriented and love collaborating with teams to deliver impactful marketing initiatives. Whether it’s managing communications calendars, creating social media content, or supporting stakeholder engagement, I thrive on driving meaningful connections between organizations and their audiences.

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Language

English
Fluent

Work Experience

Marketing Coordinator at Igloo Software
May 1, 2022 - November 30, 2023
Managed monthly webinars and led over 10 events and trade shows, including developing landing pages, managing attendee lists, staffing, and email communication with internal staff, vendors, and attendees. Assisted in developing and creating quarterly marketing plans, strategies, and objectives for various campaigns, ensuring alignment with business goals and collaboration with marketing managers.
Marketing and Communications Assistant Co-op at House of Friendship
May 1, 2021 - August 31, 2021
Interviewed program participants and staff to write stories for websites, newsletters, and social media content such as Facebook, Twitter, and YouTube. Provided project management for the creation of an advocacy webpage and for the review of content and marketing materials using an equity, diversity and inclusion lens to provide recommendations.
Marketing and Communications Coordinator at Agricultural Adaptation Council
March 1, 2024 - June 2, 2024
Developed and maintained communications calendars for program communications, including print brochures and reports, web-based content, stakeholder events, and membership networking initiatives. Supported the development and delivery of digital communications tactics including social media, webinars, e-newsletters, and funding program materials.

Education

Honours Bachelor of Arts at Wilfrid Laurier University
September 1, 2018 - August 31, 2022

Qualifications

Gender-Based Analysis Plus (GBA+) Government of Canada
February 1, 2023 - February 28, 2023
Human Rights 101 Ontario Human Rights Commission
February 1, 2023 - February 28, 2023
The Fundamentals of Digital Marketing Google Digital Garage
June 1, 2024 - June 30, 2024
Google Ads Search Certification Google Digital Academy (Skillshop)
July 1, 2024 - July 31, 2024

Industry Experience

Software & Internet, Non-Profit Organization, Agriculture & Mining, Media & Entertainment, Government