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Product marketer and brand manager with 5+ years taking products from insight to market across APAC and ASEAN. Core work spans consumer research, product positioning, go-to-market strategy, and end-to-end campaign execution — with a consistent focus on understanding what drives consumer behaviour and using performance data to sharpen the work. Background spans FMCG (P&G, APAC) and consumer technology (SharkNinja, ASEAN), covering both upstream product marketing — from whitespace identification through NPD, claims, positioning, and go-to-market strategy — and downstream 360 marketing execution across integrated campaign management, marketplace and social commerce, influencer marketing, and performance marketing.…Product marketer and brand manager with 5+ years taking products from insight to market across APAC and ASEAN. Core work spans consumer research, product positioning, go-to-market strategy, and end-to-end campaign execution — with a consistent focus on understanding what drives consumer behaviour and using performance data to sharpen the work. Background spans FMCG (P&G, APAC) and consumer technology (SharkNinja, ASEAN), covering both upstream product marketing — from whitespace identification through NPD, claims, positioning, and go-to-market strategy — and downstream 360 marketing execution across integrated campaign management, marketplace and social commerce, influencer marketing, and performance marketing.

Dawn Yeo

Product Marketer, Brand Strategist, Marketing Strategist, +3

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Product marketer and brand manager with 5+ years taking products from insight to market across APAC and ASEAN. Core work spans consumer research, product positioning, go-to-market strategy, and end-to-end campaign execution — with a consistent focus on understanding what drives consumer behaviour and using performance data to sharpen the work. Background spans FMCG (P&G, APAC) and consumer technology (SharkNinja, ASEAN), covering both upstream product marketing — from whitespace identification through NPD, claims, positioning, and go-to-market strategy — and downstream 360 marketing execution across integrated campaign management, marketplace and social commerce, influencer marketing, and performance marketing.…Product marketer and brand manager with 5+ years taking products from insight to market across APAC and ASEAN. Core work spans consumer research, product positioning, go-to-market strategy, and end-to-end campaign execution — with a consistent focus on understanding what drives consumer behaviour and using performance data to sharpen the work. Background spans FMCG (P&G, APAC) and consumer technology (SharkNinja, ASEAN), covering both upstream product marketing — from whitespace identification through NPD, claims, positioning, and go-to-market strategy — and downstream 360 marketing execution across integrated campaign management, marketplace and social commerce, influencer marketing, and performance marketing.

Available to hire

Product marketer and brand manager with 5+ years taking products from insight to market across APAC and ASEAN. Core work spans consumer research, product positioning, go-to-market strategy, and end-to-end campaign execution — with a consistent focus on understanding what drives consumer behaviour and using performance data to sharpen the work. Background spans FMCG (P&G, APAC) and consumer technology (SharkNinja, ASEAN), covering both upstream product marketing — from whitespace identification through NPD, claims, positioning, and go-to-market strategy — and downstream 360 marketing execution across integrated campaign management, marketplace and social commerce, influencer marketing, and performance marketing.