Senior brand and web designer with 12+ years of experience working with startups and digital businesses. I help companies highlight their positioning and launch faster through: – Brand identity and visual systems – Landing pages and websites focused on conversion – Design direction for digital products and launches I work remotely with international teams and offer a simple and organized process, fast turnaround, and direct communication.

Dayana Luz

Senior brand and web designer with 12+ years of experience working with startups and digital businesses. I help companies highlight their positioning and launch faster through: – Brand identity and visual systems – Landing pages and websites focused on conversion – Design direction for digital products and launches I work remotely with international teams and offer a simple and organized process, fast turnaround, and direct communication.

Available to hire

Senior brand and web designer with 12+ years of experience working with startups and digital businesses.

I help companies highlight their positioning and launch faster through:
– Brand identity and visual systems
– Landing pages and websites focused on conversion
– Design direction for digital products and launches

I work remotely with international teams and offer a simple and organized process, fast turnaround, and direct communication.

See more

Language

Portuguese
Fluent
English
Advanced

Work Experience

Graphic Designer at DTLS Marketing e Mídia LTDA
May 1, 2020 - November 19, 2025
- Designed brand identities, websites, and digital campaigns for multiple clients. - Integrated AI tools (ChatGPT, Midjourney) to improve creative workflows and brand consistency. - Delivered measurable UX-focused and conversion-oriented design results.
Art Director at Agência De Publicidade Boozbrasil
April 1, 2018 - April 1, 2018
- Managed creative direction for multiple clients, delivering full advertising and branding solutions. - Supervised design, copywriting, and campaign execution across digital and print channels.
Marketing Assistant at Eroflex Marketing
September 1, 2017 - September 1, 2017
- Managed marketplace integrations and designed visual content for e-commerce platforms. - Ensured consistent brand communication across online channels.
Social Media Manager at Agência De Publicidade BoozBrasil
March 1, 2017 - March 1, 2017
- Led concept creation, design, copywriting, and client communication for digital campaigns. - Managed multiple brand accounts, increasing engagement through consistent strategy.
Art Director at Agência de Publicidade Booz Brasil
April 1, 2018 - April 1, 2018
Managed creative direction for multiple clients, delivering full advertising and branding solutions. Supervised design, copywriting, and campaign execution across digital and print channels.
Social Media Manager at Booz Brasil
March 1, 2017 - March 1, 2017
Led concept creation, design, copywriting, and client communications for digital campaigns. Managed multiple brand accounts, increasing engagement through a consistent strategy.
Graphic Designer
May 1, 2020 - November 20, 2025
Delivered creative design and branding solutions across multiple digital and print channels, ensuring visual consistency and strong client communications.
Graphic Designer at DTLS Marketing e Mídias Ltda
May 1, 2020 - November 24, 2025
Designed brand identities, websites, and digital campaigns for multiple clients. Integrated AI tools (ChatGPT, MidJourney) to improve creative workflows and brand consistency. Delivered measurable results through UX-focused and conversion-oriented design.
Marketing Assistant at Ero Flex Marketing
September 1, 2017 - September 1, 2017
Managed marketplace integrations and designed visual content for e-commerce platforms. Ensured consistent brand communication across online channels.
Social Media Manager at Agência de Publicidade Booz Brasil
March 1, 2017 - March 1, 2017
Led concept creation, design, copywriting, and client communication for digital campaigns. Managed multiple brand accounts, increasing engagement through a consistent strategy.

Education

Bachelor's Degree in Advertising and Marketing at Universidade Cruzeiro do Sul (UNICSUL)
August 1, 2016 - August 1, 2021
Digital Arts Course (Free) at SAGA - School of Art, Games and Animation
July 1, 2015 - December 1, 2016
Bachelor's Degree in Advertising and Marketing at Universidade Cruzeiro do Sul (UNICSUL)
August 1, 2016 - August 1, 2021
Free Course in Digital Arts at Saga - School of Art, Games and Animation
July 1, 2015 - December 1, 2016
Bachelor's Degree at Universidade Cruzeiro do Sul (UNICSUL)
August 1, 2016 - August 1, 2021
Digital Arts Course at Saga - School of Art, Games and Animation
July 1, 2015 - December 1, 2016

Qualifications

Pre-MBA in Artificial Intelligence for Business
January 11, 2030 - November 19, 2025
Certified User Experience Specialist (CUXS)
January 11, 2030 - November 19, 2025
Pre-MBA in Artificial Intelligence for Business
January 11, 2030 - November 20, 2025
Certified User Experience Specialist (CUXS)
January 11, 2030 - November 20, 2025
Pre-MBA in Artificial Intelligence for Business
January 11, 2030 - November 24, 2025
Certified User Experience Specialist (CUXS)
January 11, 2030 - November 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other
    paper Educational Materials Project: English Learning Workbooks

    I developed five educational workbooks for an English teacher, transforming pedagogical concepts into visually engaging and effective learning materials.

    Each workbook targeted specific proficiency levels, combining design, structure, and interactivity to boost engagement.

    Through research, collaboration, and strategic layout, I delivered cohesive, branded tools that improved classroom performance and demonstrated my expertise in educational and instructional design.

    paper Educational Website Development: BMS School Digital Platform

    I designed and developed the institutional website for BMS School, creating a modern, accessible platform that reflects its educational values and academic excellence.

    The site balances professionalism and warmth, guiding parents and students through clear information and conversion-focused storytelling.

    With tailored sections for programs and admissions, it improved engagement, session time, and enrollment inquiries, showcasing my expertise in educational web design and digital strategy.

    paper Gaming Studio Website Development: Void Studios Digital Platform

    I designed and developed a high-performance website for Void Studios, a gaming company focused on immersive experiences.

    The platform showcases games, combining creative visuals with professional credibility. I built an interactive, multimedia site optimized for speed and engagement, highlighting the studio’s portfolio, services, and case studies.

    The result strengthened their brand presence, client acquisition, and industry recognition within the gaming market.

    paper E-book Project: Complete Guide to Top Broadcasting

    I developed the educational infoproduct How to Become a Top Broadcaster, managing every stage from concept to launch.

    Combining content strategy, design, and UX, I created a complete learning experience supported by a responsive website and marketing campaigns.

    The project achieved strong sales and engagement, showcasing my ability to build profitable digital products through design, strategy, and execution.

    paper Cariri Pet Prime - Full Funnel UX, UI & Growth Transformation

    Cariri Pet Prime is a 12-year pet-care brand with high offline trust but a weak digital presence.
    Their website didn’t convert, users were confused, and their online visibility was low.

    I redesigned their entire digital ecosystem, including:

    – Full UX & UI redesign
    – Conversion copywriting
    – SEO setup & technical optimization
    – Google Business structure
    – Meta Ads & Google Ads funnel
    – Brand voice and trust-based identity

    This transformed their website into a clear, human, high-trust experience — and built a consistent, measurable performance funnel.

    paper Descomplike – Visual Identity for a Brand That Simplifies Bureaucracy

    I developed the complete visual identity for Descomplike, a brand created to simplify bureaucratic processes through clarity and trust.

    The design system combines clean typography, modern colors, and a checkmark symbol that conveys efficiency and reliability.

    Every element, from stationery to digital interfaces, reflects the brand’s mission: to make complexity simple and accessible.