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Hi there, I'm Dayana Peñaranda Coley, an e-commerce and digital marketing professional based in Dubai. I specialize in driving online sales through a mix of performance marketing, content strategy, and data-driven optimization. I have hands-on experience with Shopify, Meta Ads, Google Analytics, email marketing, and social media across Instagram, TikTok, and Facebook. I'm passionate about turning data into growth, building brand presence, and delivering measurable results. I bring a financial mindset from a Public Accounting degree and ongoing training from the David Costarrosa E-commerce Academy in Madrid to optimize performance and collaborate effectively with design and content teams.…Hi there, I'm Dayana Peñaranda Coley, an e-commerce and digital marketing professional based in Dubai. I specialize in driving online sales through a mix of performance marketing, content strategy, and data-driven optimization. I have hands-on experience with Shopify, Meta Ads, Google Analytics, email marketing, and social media across Instagram, TikTok, and Facebook. I'm passionate about turning data into growth, building brand presence, and delivering measurable results. I bring a financial mindset from a Public Accounting degree and ongoing training from the David Costarrosa E-commerce Academy in Madrid to optimize performance and collaborate effectively with design and content teams.

Dayana Peñaranda Coley

Digital Marketer, Social Media Manager, Content Creator, +7

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Hi there, I'm Dayana Peñaranda Coley, an e-commerce and digital marketing professional based in Dubai. I specialize in driving online sales through a mix of performance marketing, content strategy, and data-driven optimization. I have hands-on experience with Shopify, Meta Ads, Google Analytics, email marketing, and social media across Instagram, TikTok, and Facebook. I'm passionate about turning data into growth, building brand presence, and delivering measurable results. I bring a financial mindset from a Public Accounting degree and ongoing training from the David Costarrosa E-commerce Academy in Madrid to optimize performance and collaborate effectively with design and content teams.…Hi there, I'm Dayana Peñaranda Coley, an e-commerce and digital marketing professional based in Dubai. I specialize in driving online sales through a mix of performance marketing, content strategy, and data-driven optimization. I have hands-on experience with Shopify, Meta Ads, Google Analytics, email marketing, and social media across Instagram, TikTok, and Facebook. I'm passionate about turning data into growth, building brand presence, and delivering measurable results. I bring a financial mindset from a Public Accounting degree and ongoing training from the David Costarrosa E-commerce Academy in Madrid to optimize performance and collaborate effectively with design and content teams.

Available to hire

Hi there, I’m Dayana Peñaranda Coley, an e-commerce and digital marketing professional based in Dubai. I specialize in driving online sales through a mix of performance marketing, content strategy, and data-driven optimization. I have hands-on experience with Shopify, Meta Ads, Google Analytics, email marketing, and social media across Instagram, TikTok, and Facebook.

I’m passionate about turning data into growth, building brand presence, and delivering measurable results. I bring a financial mindset from a Public Accounting degree and ongoing training from the David Costarrosa E-commerce Academy in Madrid to optimize performance and collaborate effectively with design and content teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

E-commerce Assistant

February 1, 2025 - October 23, 2025

Managed and updated online product listings on Shopify, Dropi and Dropea; assisted planning and execution of digital marketing campaigns (email, social media, and Meta); analyzed website traffic and sales data using Google Analytics and Excel to optimize product performance; provided customer service through various channels, improving customer satisfaction and retention; coordinated inventory management and order fulfillment to ensure timely delivery and stock accuracy; collaborated with designers and content creators to improve product presentation and branding; created engaging content for social media platforms (Instagram, TikTok, and Facebook) to drive brand awareness and engagement; developed and executed marketing strategies to promote products/services and increase online sales; managed social media accounts, scheduled posts, responded to followers, and tracked performance metrics; researched market trends and competitors to optimize content and improve reach; supported sales e

E-commerce Specialist

January 1, 2023 - Present

Managed and updated online product listings on platforms such as Shopify, Dropi and Dropea. Assisted in planning and executing digital marketing campaigns (email, social media, and meta). Analyzed website traffic and sales data using tools like Google Analytics and Excel to optimize product performance. Provided customer service through various channels, improving customer satisfaction and retention. Coordinated inventory management and order fulfillment to ensure timely delivery and stock accuracy. Collaborated with designers and content creators to improve product presentation and branding.

Digital Marketing Executive

October 1, 2022 - October 26, 2025

Created engaging content for social media platforms including Instagram, TikTok, and Facebook to drive brand awareness and engagement. Developed and executed marketing strategies to promote products/services and increase online sales. Managed social media accounts, scheduled posts, responded to followers, and tracked performance metrics. Collaborated on visual branding and messaging to ensure consistency across digital channels. Researched market trends and competitors to optimize content and improve reach. Supported sales efforts through digital campaigns, promotions, and customer interaction.

Digital Marketing Executive

February 1, 2019 - October 1, 2022

Created engaging content for social media platforms (Instagram, TikTok, Facebook); developed and executed marketing strategies to promote products/services and increase online sales; managed social media accounts, scheduled posts, responded to followers, and tracked performance metrics; collaborated on visual branding and messaging to ensure consistency across digital channels; researched market trends and competitors to optimize content and improve reach; supported sales efforts through digital campaigns, promotions, and customer interaction.