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I am a passionate marketing and communication professional, dedicated to driving real value and creating opportunities through impactful, strategic initiatives. My goal is to generate meaningful results and foster growth through data-backed, targeted marketing efforts. With a curious, analytical approach, I’m always seeking innovative solutions to refine processes, boost engagement, and maximize outcomes.…I am a passionate marketing and communication professional, dedicated to driving real value and creating opportunities through impactful, strategic initiatives. My goal is to generate meaningful results and foster growth through data-backed, targeted marketing efforts. With a curious, analytical approach, I’m always seeking innovative solutions to refine processes, boost engagement, and maximize outcomes.

Dayane Souza

Social Media Freelancer, Marketing Analyst, Marketing Strategist, +7

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I am a passionate marketing and communication professional, dedicated to driving real value and creating opportunities through impactful, strategic initiatives. My goal is to generate meaningful results and foster growth through data-backed, targeted marketing efforts. With a curious, analytical approach, I’m always seeking innovative solutions to refine processes, boost engagement, and maximize outcomes.…I am a passionate marketing and communication professional, dedicated to driving real value and creating opportunities through impactful, strategic initiatives. My goal is to generate meaningful results and foster growth through data-backed, targeted marketing efforts. With a curious, analytical approach, I’m always seeking innovative solutions to refine processes, boost engagement, and maximize outcomes.

Available to hire

I am a passionate marketing and communication professional, dedicated to driving real value and creating opportunities through impactful, strategic initiatives. My goal is to generate meaningful results and foster growth through data-backed, targeted marketing efforts.

With a curious, analytical approach, I’m always seeking innovative solutions to refine processes, boost engagement, and maximize outcomes.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Analyst at WGSN

December 1, 2023 - Present

Leading nurturing strategy and management; developing and implementing inbound marketing strategies; executing effective email marketing campaigns; creating and optimizing strategic landing pages; designing marketing materials; developing performance reports; SEO structuring and content optimization; managing blog strategy; creating SEO-optimized articles; performing data-driven analysis and KPI monitoring for actionable insights.

Manager of Communication and Marketing at CLICKIN LTDA

September 1, 2023 - August 22, 2025

Co-founded a digital marketing agency focused on delivering results through cost-effective, high-impact marketing solutions. Responsible for business planning, market research and target audience validation, identifying opportunities and creating processes for customer support, sales and marketing. Developed strategic communication and marketing plans based on analysis and competitor research. Planned and executed editorial calendars to enhance online presence and lead generation. Implemented lead generation strategies using paid campaigns and inbound marketing. Managed copywriting, paid traffic, team leadership, and project management. Strategically developed sales funnels and customer journeys. Monitored KPI across campaigns and sales funnel stages.

Marketing Analyst at TREND BRAZIL LTD

October 1, 2018 - August 22, 2025

Developing digital content strategies, social media management, market trend analysis based on competitor insights. Planned and executed data-driven sales strategies to increase performance. Produced internal communication materials including newsletters and training resources. Supported logistics and marketing strategies for key events such as fashion fairs and product showcases. Negotiated with vendors ensuring quality, pricing, and delivery timelines. Managed mailing lists for targeted marketing campaigns and audience relationship improvement.

E-commerce Analyst at TREND BRAZIL LTD

July 1, 2019 - August 22, 2025

Managed daily e-commerce operations including product categorization and SEO-optimized content editing. Proactively monitored sales channels and campaign configurations. Coordinated photo/video production for product showcasing to enhance user experience. Used Linx for inventory management and maintained spreadsheets optimizing e-commerce processes. Negotiated seasonal and promotional actions with marketplace account managers.

Marketing Intern at MEDIALOGUE

October 1, 2018 - August 22, 2025

Monitored social media focusing on trend identification and strategic content creation. Implemented keyword tagging and data classification to optimize processes and performance analysis. Developed and maintained daily KPI reports to improve social media performance and reach. Studied and analyzed media trends identifying opportunities to enhance marketing and communication strategies.

Marketing Analyst at Clickin Ltda

December 1, 2019 - September 1, 2023

Co-founded Clickin, a digital marketing agency. Planned and executed strategic communication and marketing initiatives based on market analysis. Built and managed lead generation programs across paid campaigns, inbound marketing, and prospecting. Created editorial calendars and produced copy for multiple channels to strengthen online presence and generate qualified leads. Managed content and paid traffic across Google Ads, TikTok Ads, Meta, and LinkedIn; led a small team with Monday and Trello for process optimization; tracked KPIs; designed sales funnels and customer journeys; developed CRM strategies; delivered performance reports to inform decision-making. Helped Brazilian businesses elevate their brand presence, attract qualified leads, and drive sales growth.

Marketing Analyst at Trend Brazil Ltda

October 1, 2018 - July 1, 2019

Developed digital content strategies, managed social media, and conducted market trend analysis based on competitor insights. Planned data-driven sales and engagement strategies, produced internal communications (newsletters/trainings), and supported key events such as fashion fairs. Negotiated with vendors to ensure quality and timely delivery; managed mailing lists and audience relationships to improve targeting; supported logistics and marketing for events including SICC, Couro Moda, Lepostiche.

E-commerce Analyst at Trend Brazil Ltda

October 1, 2018 - July 1, 2019

Managed daily e-commerce operations, including product categorization and SEO-optimized content editing. Proactively monitored sales channels, configured campaigns, and selected products for promotions. Coordinated photo/video production to showcase products, used Linx for inventory management, and maintained spreadsheets to optimize e-commerce processes. Negotiated seasonal and promotional actions with marketplace account managers.

Marketing Intern at Medialogue

February 1, 2016 - October 1, 2018

Digital Analyst Intern: social media monitoring and strategic content. Implemented keyword tagging and data classification to optimize performance analyses. Developed and maintained daily KPI reports to improve social media reach, and studied media trends to identify opportunities for marketing and communication strategies.