Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Dayne, a senior front-end engineer with over 15 years of experience crafting scalable and high-performing web experiences. I specialize in React, Next.js, and Shopify, and I’m passionate about design fidelity and improving front-end performance. I love working with remote teams and bringing complex projects to life that truly engage users and drive results. Throughout my career, I’ve led technical projects from discovery through launch, collaborated closely with designers and PMs, and focused on building reusable components and modern workflows. I enjoy creating elegant solutions that balance aesthetic appeal with technical excellence.…Hi, I’m Dayne, a senior front-end engineer with over 15 years of experience crafting scalable and high-performing web experiences. I specialize in React, Next.js, and Shopify, and I’m passionate about design fidelity and improving front-end performance. I love working with remote teams and bringing complex projects to life that truly engage users and drive results. Throughout my career, I’ve led technical projects from discovery through launch, collaborated closely with designers and PMs, and focused on building reusable components and modern workflows. I enjoy creating elegant solutions that balance aesthetic appeal with technical excellence.

Dayne Coulson-Hoffacker

Front-End Developer, Back-End Developer, Web Developer, +2





Hi, I’m Dayne, a senior front-end engineer with over 15 years of experience crafting scalable and high-performing web experiences. I specialize in React, Next.js, and Shopify, and I’m passionate about design fidelity and improving front-end performance. I love working with remote teams and bringing complex projects to life that truly engage users and drive results. Throughout my career, I’ve led technical projects from discovery through launch, collaborated closely with designers and PMs, and focused on building reusable components and modern workflows. I enjoy creating elegant solutions that balance aesthetic appeal with technical excellence.…Hi, I’m Dayne, a senior front-end engineer with over 15 years of experience crafting scalable and high-performing web experiences. I specialize in React, Next.js, and Shopify, and I’m passionate about design fidelity and improving front-end performance. I love working with remote teams and bringing complex projects to life that truly engage users and drive results. Throughout my career, I’ve led technical projects from discovery through launch, collaborated closely with designers and PMs, and focused on building reusable components and modern workflows. I enjoy creating elegant solutions that balance aesthetic appeal with technical excellence.

Available to hire

Hi, I’m Dayne, a senior front-end engineer with over 15 years of experience crafting scalable and high-performing web experiences. I specialize in React, Next.js, and Shopify, and I’m passionate about design fidelity and improving front-end performance. I love working with remote teams and bringing complex projects to life that truly engage users and drive results.

Throughout my career, I’ve led technical projects from discovery through launch, collaborated closely with designers and PMs, and focused on building reusable components and modern workflows. I enjoy creating elegant solutions that balance aesthetic appeal with technical excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Front-End Developer at CHE Proximity

July 31, 2017 - July 10, 2025

Built landing pages, EDMs, and SPA/CMS sites (WordPress/Sitecore) optimized for performance and responsiveness. Collaborated with tech leads and stakeholders to scope requirements, estimate effort, and plan project timelines. Deployed and maintained websites across cloud platforms including AWS and Google Cloud. Refactored legacy UI codebases to improve load times, maintainability, and cross-browser support. Enhanced front-end architecture by introducing component libraries, streamlining CSS structure, and optimizing build tooling; led internal sessions to share best practices and promote team alignment.

Lead Front-End Developer at Metronome Agency

October 1, 2015 - July 10, 2025

Developed and launched responsive websites using HTML5, JavaScript, jQuery, and CSS3 with Sass/Compass. Delivered e-commerce solutions across Magento, Shopify, and WooCommerce platforms. Built custom WordPress sites from concept to deployment, including bespoke theme and plugin development. Designed and coded mobile-first UI and email templates (Mailchimp/Mandrill). Streamlined development workflows using Gulp for task automation and Git for version control. Produced UI/UX assets in Adobe Creative Suite and trained clients on content management systems.

Technical Director at DUO Agency

September 1, 2015 - Present

Architect and implement front-end web solutions aligned with client goals. Lead technical discovery, scoping, and estimation for design-driven web projects. Define tech stack, author front-end specifications, and contribute to long-term UI development strategies. Manage development workflows, enforcing modern front-end best practices across distributed teams. Engineer performant, component-based UIs using ES6+, Sass, and frameworks like React and Shopify. Build and maintain reusable UI components to accelerate development and ensure visual consistency. Conduct front-end code reviews, browser testing, and bug resolution. Partner cross-functionally with designers, PMs, and developers to align front-end implementation with product vision.

Lead Front-End Developer/Director at Requiem Media

July 31, 2015 - July 10, 2025

Led front-end engineering and site architecture for client websites and digital campaigns. Scoped design-driven projects in collaboration with clients, setting clear timelines and deliverables. Authored front-end specs, documentation, and deployment guidelines. Evaluated new front-end tools and frameworks for usability, compatibility, and team adoption. Delivered sites that met performance, accessibility, and visual standards through structured QA. Verified update performance and browser compatibility across front-end systems.