Dayton Witouski

Language

English
Fluent

Work Experience

Social Media Manager at Austin-Weston, The Center for Cosmetic Surgery
August 1, 2024 - Present
Generated over $340K in new revenue from social media efforts (172% of goal) and grew accounts through planning, scripting, directing, shooting, editing, scheduling, and publishing content across Instagram, TikTok, YouTube, and Facebook; enhanced lead generation by 700% and supported >40% conversion into new surgical clientele; maintained brand voice, managed influencer partnerships, and organized branded events and monthly content calendars.
Documentary Producer & Editor at The Daily Caller
June 1, 2023 - August 1, 2024
Produced, wrote, shot, and edited four independently budgeted documentary films (37–60 minutes) distributed on national streaming platforms to 1M+ subscribers; oversaw budgets ($10K–$15K), research, scripting, field production, archival sourcing, and post-production; organized 6TB+ footage; shaped narrative arcs; delivered broadcast-ready masters after legal reviews; collaborated on trailers and monetization assets; managed overlapping post-production timelines.
Marketing Strategist & Content Creator at City Year
November 1, 2022 - May 1, 2023
Established a robust social media presence, increasing viewer engagement by 25% and improving community awareness; collaborated on cohesive messaging for video content; exceeded monthly growth targets across platforms through dynamic, tailored video production.
Episodic Video Producer at USC Humanities Collaborative
November 1, 2022 - April 1, 2023
Partnered with administration to grow viewership by 50% in attendance and interest; led studio set design and construction; improved pre-production efficiency through careful equipment maintenance; produced high-quality video content, edited for clarity and engagement; developed strategies to boost viewership and community engagement.
Assistant Video Producer at ART of Real Estate
April 1, 2022 - August 1, 2022
Optimized post-production processes for timely video releases; collaborated with head producer on creative messaging; independently produced and edited an area spotlight video with ~2,000 YouTube views.
Documentary Producer and Editor at The Daily Caller
June 1, 2023 - August 1, 2024
Produced, wrote, shot, and edited four independently budgeted documentary films (37–60 minutes) distributed via national streaming platforms to an audience of 1M+ subscribers. Led editorial and production across projects budgets $10K–$15K; managed 6TB+ of multi-source footage; structured narrative arcs; delivered broadcast-ready masters after legal review; collaborated on trailers and monetization; oversaw overlapping post-production timelines.
Marketing Strategist and Content Creator at City Year
November 1, 2022 - May 1, 2023
Established a robust social media presence, achieving a 25% increase in viewer engagement and community awareness; developed cohesive messaging for video content production; exceeded monthly growth rate goals across platforms through dynamic, tailored video content.
Social Media Manager at Austin-Weston Center for Cosmetic Surgery
August 1, 2024 - Present
Generated over $340K in new revenue from social media efforts (172% above goal). Planned, scripted, directed, shot, edited, scheduled, and published content across Instagram, TikTok, YouTube, and Facebook. Achieved 700% increase in lead generation with >40% conversion to new surgical clientele. Drove growth via real-time trend integration and cross-platform strategies. Managed influencer partnerships and contracts. Maintained brand voice and visuals while scaling content. Streamlined patient relationships and in-office practices for content production. Organized branded events and monthly calendars; collaborated cross-functionally to align marketing initiatives with KPIs.

Education

BA, Media Arts at University of South Carolina - College of Arts and Sciences
January 11, 2030 - May 1, 2023
BA, Media Arts at University of South Carolina - College of Arts and Sciences
January 11, 2030 - May 1, 2023
BA, Media Arts at University of South Carolina - College of Arts and Sciences
January 11, 2030 - May 1, 2023
BA, Media Arts at University of South Carolina - College of Arts and Sciences
January 11, 2030 - May 1, 2023

Qualifications

Merit Scholarship Recipient
January 11, 2030 - April 17, 2026
Summa Cum Laude Distinction
January 11, 2030 - April 17, 2026

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Non-Profit Organization