_Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ I am Daniel Balogun, a Graphic & Motion Designer and Content Creator with 10+ years of experience delivering high-impact campaigns for brands including Coca-Cola, Apple, and Adidas. I blend traditional design principles with cutting-edge digital tools to craft content that resonates with diverse audiences, specialising in motion graphics, content design, and AI-powered creative workflows. I have a proven track record driving engagement across fintech, gaming, sports and lifestyle industries. Outside work I enjoy art and film to inform my visual storytelling and branding decisions, and I draw on fashion and gaming to stay ahead of trends and create compelling identities.…

Daniel M Balogun

_Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ I am Daniel Balogun, a Graphic & Motion Designer and Content Creator with 10+ years of experience delivering high-impact campaigns for brands including Coca-Cola, Apple, and Adidas. I blend traditional design principles with cutting-edge digital tools to craft content that resonates with diverse audiences, specialising in motion graphics, content design, and AI-powered creative workflows. I have a proven track record driving engagement across fintech, gaming, sports and lifestyle industries. Outside work I enjoy art and film to inform my visual storytelling and branding decisions, and I draw on fashion and gaming to stay ahead of trends and create compelling identities.…

Available to hire

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I am Daniel Balogun, a Graphic & Motion Designer and Content Creator with 10+ years of experience delivering high-impact campaigns for brands including Coca-Cola, Apple, and Adidas. I blend traditional design principles with cutting-edge digital tools to craft content that resonates with diverse audiences, specialising in motion graphics, content design, and AI-powered creative workflows. I have a proven track record driving engagement across fintech, gaming, sports and lifestyle industries.

Outside work I enjoy art and film to inform my visual storytelling and branding decisions, and I draw on fashion and gaming to stay ahead of trends and create compelling identities.

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Language

English
Fluent

Work Experience

Independent Creative / Freelance Designer at Self-Employed
January 1, 2025 - Present
Delivered branded social content for SMEs across multiple industries, tailoring creative to drive engagement and brand visibility. Created tailored campaigns that improved engagement rates and strengthened online visibility.
Content Designer at Sons (Men’s Health)
November 11, 2024 - June 28, 2025
Produced engaging short-form video content and campaign assets across paid, social, and owned platforms, ensuring creative was optimised for reach and engagement. Developed trend-led and culturally relevant content by monitoring competitors' activity and wider industry movements, ensuring the brand remained visible and relevant in a crowded market. Collaborated with cross-functional teams to adapt content quickly to topical events, maintaining accuracy and consistency under pressure.
Digital Design Lead at Unbiased (Fintech)
December 31, 2023 - September 28, 2024
Directed a small design team, overseeing the delivery of performance-driven digital campaigns across email, social media, and landing pages. Enhanced brand consistency across all customer touchpoints, strengthening trust and contributing to improved acquisition and retention campaigns. Built and implemented creative process frameworks, streamlining collaboration between design and marketing teams and ensuring assets aligned with broader business goals. Played a key role in shaping the company’s evolving visual identity in a fast-moving fintech market.
Motion Graphic Designer at Snapchat (Tech)
January 1, 2023 - September 28, 2025
Created innovative 2D/3D animated content and AR experiences for global clients including Coca-Cola, Apple, Adidas, and Paramount. Led high-profile campaigns, generating more than 200M AR views globally and significantly boosting brand engagement. Managed localisation of assets and metadata formatting for international markets, ensuring content maintained impact across platforms and regions. Delivered under tight deadlines, often for broadcast, while maintaining high production quality and creative integrity.
Graphic Designer at Pinnacle Sports (Sports Marketing)
March 4, 2016 - September 28, 2018
Directed the visual execution of global acquisition campaigns, designing digital ads, landing pages, and UI elements that drove measurable growth. Spearheaded a brand refresh that clarified positioning and improved customer retention in a competitive sports market. Collaborated closely with product and marketing teams to ensure creative supported growth KPIs and enhanced brand visibility and conversions.
Graphic Designer at Ladbrokes & Coral (Sports Marketing)
January 1, 2016 - September 28, 2025
Produced high-impact graphics and promotional video content for use across broadcast, digital, and stadium screens in a fast-paced environment. Drove fan engagement through bold, real-time match-day visuals and animations tailored to sporting events. Supported marketing and sponsorship teams with campaign-specific creative, ensuring brand consistency across seasonal promotions and events.
Retoucher / Photographer at Studio 77 (High Fashion)
January 1, 2013 - September 28, 2025
Retouched, edited, and enhanced editorial photography for high-end fashion campaigns and magazines. Built strong instincts in storytelling, composition, and lighting within a premium creative environment, contributing to visually striking campaigns that balanced commercial needs with artistic direction.

Education

BA (Hons) Graphic Design & Illustration at University of Hertfordshire
September 18, 2009 - July 12, 2012
A-Levels (Product Design, Art & Design) at Ravenscroft 6th Form
January 1, 2006 - December 31, 2008

Qualifications

BA hons
September 29, 2009 - June 15, 2012

Industry Experience

Gaming, Financial Services, Media & Entertainment, Consumer Goods, Software & Internet, Retail, Professional Services
    Esports league
    🎥 Creative Direction: The concept leans into the idea of real people in real environments, drawn together by a shared purpose: Pro Clubs. We open with cinematic shots pulled from everyday life streetwear, working class, creators and gradually transition toward an esports-ready aesthetic, using real motion and subtle UI overlays. 💡 Inspiration: Think Nike Joga Bonito meets modern esports, with a touch of London culture energy. Each player "returns to the pitch" not with boots, but with pads and the game begins in the party chat before kickoff. 🎛️ Motion Style: Cuts are tight, intentional mirroring voice comms in a match Text overlays mimic WhatsApp/Discord energy fast, real, casual Final morph into the PPC logo silhouette was crafted to symbolise unity in individuality…
    Meet D.M
    This short story/reel was created entirely using AI, as both an experimental creative piece and a showcase of my design services. The concept explores different versions of myself — visually and creatively — under the identity of D.M. (Digital.Moves / Daniel Morayo). Each variation reflects a facet of my design DNA: from visual storytelling and composition to branding and direction. While the visuals were AI-generated, the process was anything but automatic. Every frame required intentional direction, aesthetic judgment, and a deep understanding of how to guide the technology toward a meaningful result. The goal was to test how AI can be used not just as a tool, but as a collaborator, helping push creative boundaries while staying rooted in a personal and professional design voice.…