Branding for The Hook

The Hook is a conceptual crochet brand designed to help people start crochet in an easy and fun way. In a world of full of chaos and uncertainty, The Hook helps people pull through their anxiety. The Hook offers customized kits from beginner level to advanced. The customer selects a kit, the color(s) and material of the yarn. A tutorial video for each product on the packaging enables the first-time learner to easily scan and watch it while crocheting.

The Hook’s identity focuses on crochet’s most fun characteristics — colors, the contrast between thick and thin yarn and personalization.

Full case study here: https://www.twine.net/signin

Merit in Branding Systems/Identities–Integrated by Young Ones ADC 2024

Brand Direction:
Playful
Strong Contrast
Personalization

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