Available to hire
Hi, I’m Daniela Canalle Alzamora. I hold a Bachelor’s degree in Communication and Advertising with a psychology specialization and have four years of experience organizing advertising events, creating content, and executing digital marketing strategies. I’m responsible, organized, and a collaborative leader who thrives in teamwork, takes initiative, and is committed to continuous learning and professional growth in advertising and marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Coordinadora de Marketing at Trupa l
September 1, 2025 - September 1, 2025Encargada de crear desde cero el área de marketing de la empresa siguiendo las líneas de negocio y objetivos del área comercial para crear estrategias de reconocimiento, recordación y participación de la marca en diferentes frentes. Planifiqué y gestioné el plan de marketing, definí el posicionamiento y administré el presupuesto, supervisé la implementación de campañas y elaboré informes de indicadores (atención al cliente, NPS, post-venta y reclamaciones). Participé en eventos, ferias y actividades de sostenibilidad y coordiné proveedores y servicios.
Analista Senior de Marketing Digital y Contenido at Caja Arequipa
January 31, 2025 - January 31, 2025Definí la estrategia de contenido para redes sociales incrementando alcance y engagement (Instagram +19%, Facebook +7%, TikTok +92%, LinkedIn +13%). Formular el plan anual de Marketing Digital, administrar campañas, segmentación y lanzamientos. Implementé el Proyecto P51 para Generación Z, gestioné embajadores de marca y fortalecí la employer branding, supervisando proveedores y mediciones de desempeño.
Analista de Comunicaciones at Santander Consumer Perú
May 31, 2023 - May 31, 2023Diseñé y gestioné la grilla mensual de contenido de marketing digital para branding, performance y engagement; coordine campañas con incentivos de ventas; ejecuté estrategias de email marketing y anuncié campañas; gestioné presupuestos y proveedores; lideré proyectos de sostenibilidad y comunicación endomarketing.
Analista de Marketing at Santander Consumer Perú
February 28, 2023 - February 28, 2023Concepción, ejecución y análisis de campañas de marketing digital enfocadas a performance y conversión; mantenimiento de ratios de pagos digitales; liderazgo de proyectos como Financiamiento Sostenible y Huella de Carbono; gestión de emails y presupuestos para campañas, eventos y activaciones.
Asistente de Canales de Pagos Digitales at Santander Consumer Perú
August 31, 2022 - August 31, 2022Mantenimiento de ratios de pagos digitales, diseño y seguimiento del journey del cliente, adquisición de clientes y fidelidad basada en datos; gestión de incentivos y campañas de lifecycle marketing; envíos de email y SMS y generación de informes.
Practicante Profesional de Marketing at Ligo (EEDE Tarjetas Peruanas Prepago)
October 31, 2021 - October 31, 2021Diseño y planeamiento de la grilla mensual de contenidos, redacción de blogs y manuales; envío de emails y SMS, ejecución y análisis de benchmarks de redes sociales y creación de piezas gráficas para clientes.
Marketing Coordinator at Trupal
September 1, 2025 - September 1, 2025Led the creation and development of the marketing department from scratch, aligning with the company’s business lines and commercial objectives to develop brand recognition and engagement strategies across different platforms. Defined and optimized the department budget to maximize ROI. Oversaw the development and execution of marketing strategies aimed at strengthening brand value in the market. Monitored campaigns from concept to execution, ensuring deadlines and budgets. Analyzed customer service metrics and prepared detailed reports including NPS, after-sales, and customer complaints. Coordinated with suppliers and oversaw execution of contracted materials and services for campaigns and events both in and outside the company.
Senior Digital Marketing & Content Analyst at Caja Arequipa
January 31, 2025 - January 31, 2025Defined the content strategy for all social media platforms, driving brand positioning, reach, engagement, and customer loyalty. Achieved social media growth across Instagram, Facebook, TikTok, and LinkedIn. Planned and developed the annual Digital Marketing plan, designed advertising campaigns, product launches, market entry strategies, internal campaigns, and loyalty plans. Executed digital strategies, monitored KPIs, and prepared final performance reports. Co-led Project P51, a Gen Z-oriented app to grow savings accounts through promotional incentives. Managed brand ambassador strategies to foster internal loyalty and improve digital KPIs, and strengthened Caja Arequipa’s employer brand through informative digital content.
Communication Analyst at Santander Consumer Peru
May 31, 2023 - May 31, 2023Designed and managed the monthly digital content calendar for branding, performance, and engagement goals across all company social platforms. Managed communications and sales incentive campaigns for partner brands. Executed digital strategies with ongoing KPI monitoring and final reporting. Conducted competition benchmarking and positioned the company's value proposition. Developed educational material for training and informing the sales force and internal clients. Managed internal communication strategies and coordinated campaigns and events.
Marketing Analyst at Santander Consumer Peru
February 28, 2023 - February 28, 2023Designed, executed, and analyzed digital marketing campaigns focused on performance and conversion. Supported internal campaigns across departments (collections, legal, cybersecurity). Maintained a 22% digital payment rate through campaigns and content. Led Sustainable Financing and Carbon Footprint Certification projects. Sent email campaigns to support sales, education, and participation. Coordinated budgeting, production, implementation, and follow-up of POP materials, events, and activations. Conducted competitive analysis to identify improvements and adapt market strategies.
Digital Payment Channels Assistant at Santander Consumer Peru
August 31, 2022 - August 31, 2022Maintained digital payment ratios between 21% and 22% of the company portfolio. Designed and monitored the customer journey, value proposition, and digital payment processes. Coordinated client acquisition and digital channel development based on data. Managed commercial incentives and loyalty actions to meet monthly goals. Managed and analyzed customer lifecycle. Implemented email and SMS campaigns, developed reports, and executed remarketing strategies to improve conversions.
Marketing Intern at Ligo (EEDE Tarjetas Peruanas Prepago)
October 31, 2021 - October 31, 2021Designed and planned monthly digital content grids for all company social platforms. Wrote blogs and manuals for the company’s official website. Prepared and sent emails and SMS through Emblue. Conducted competitive benchmarking for social media performance. Designed graphic pieces for manuals, blogs, and emails.
Senior Digital Marketing & Content Analyst at Caja Arequipa
June 1, 2023 - January 1, 2025Defined the content strategy for all social media platforms to drive brand positioning, reach, engagement, and customer loyalty. Achieved social media growth across platforms and co-developed the annual Digital Marketing plan. Planned and executed digital strategies, segment profiling, and campaigns including product launches and loyalty programs. Monitored KPIs, prepared performance reports, and managed the Digital Marketing content calendar. Played a key role in Project P51 ( Gen Z-oriented app) to grow the savings portfolio through incentives like cashback and referrals. Managed brand ambassador programs and strengthened employer branding to improve brand recall and loyalty.
Communications Analyst at Santander Consumer Peru
March 1, 2023 - May 1, 2023Designed and managed the monthly digital content calendar for branding, performance, and engagement goals across all company social platforms. Managed communications and sales incentive campaigns for partner brands, executed digital strategies with KPI monitoring, conducted competition benchmarking, and developed educational materials for training and informing the sales force. Managed the commercial product grid, led sustainability-related communication projects, coordinated internal communications, and sent email marketing campaigns to support sales and customer education.
Marketing Analyst at Santander Consumer Peru
September 1, 2022 - February 1, 2023Designed, executed, and analyzed digital marketing campaigns focused on performance and conversion. Developed internal campaigns supporting departments such as collections, legal, and cybersecurity. Maintained a 22% digital payment rate through campaigns and content, led projects like Sustainable Financing and Carbon Footprint Certification, and coordinated budgets, production, and follow-up of POP materials, events, and activations. Conducted competitive analysis to identify improvements and implement new market strategies.
Digital Payment Channels Assistant at Santander Consumer Peru
November 1, 2021 - August 1, 2022Maintained digital payment ratios between 21% and 22% of the company portfolio. Designed and monitored the customer journey and value proposition for digital payments. Coordinated client acquisition and digital channel development based on data. Managed commercial incentives and loyalty actions to meet monthly goals. Analyzed customer lifecycle, and executed email and SMS campaigns with reporting and remarketing strategies to improve conversions.
Education
Máster en Marketing Digital at ESIC University
January 1, 2024 - November 19, 2025Certificado en Marketing de Contenidos at HubSpot Academy
January 1, 2024 - November 19, 2025Diplomado en Liderazgo y Comunicación at Universidad San Martín de Porres
January 1, 2023 - November 19, 2025Posicionamiento Web en Buscadores (SEO) at Esan
January 1, 2022 - November 19, 2025Certificado de Google Analytics para Principiantes at Google Digital Academy
January 1, 2020 - November 19, 2025Comunicación y Publicidad at Universidad Peruana de Ciencias Aplicadas
January 1, 2016 - January 1, 2021Master in Digital Marketing at ESIC University
January 11, 2030 - November 24, 2025Specialized Program in Social Media & Growth Marketing at APEM Marketing School
January 1, 2024 - December 31, 2024Content Marketing Certification at HubSpot Academy
January 1, 2024 - December 31, 2024Diploma in Leadership and Communication at HubSpot Academy
January 1, 2023 - December 31, 2023Search Engine Optimization (SEO) at Universidad San Martín de Porres
January 1, 2022 - December 31, 2022Google Analytics for Beginners Certification at ESAN Business School
January 1, 2020 - December 31, 2020Google Digital Academy at Google
January 1, 2020 - December 31, 2020Bachelor in Communication and Advertising at Universidad Peruana de Ciencias Aplicadas
January 1, 2016 - December 31, 2021Master in Digital Marketing at ESIC University
January 11, 2030 - December 9, 2025Specialized Program in Social Media & Growth Marketing at APEM Marketing School
January 1, 2024 - January 1, 2024Content Marketing Certification at APEM Marketing School
January 1, 2024 - January 1, 2024Diploma in Leadership and Communication at HubSpot Academy
January 1, 2023 - January 1, 2023SEO - Search Engine Optimization at Universidad San Martín de Porres
January 1, 2022 - January 1, 2022Google Analytics for Beginners Certification at Google Digital Academy
January 1, 2020 - January 1, 2020Bachelor in Communication and Advertising at Universidad Peruana de Ciencias Aplicadas
January 1, 2016 - January 1, 2021Bachelor in Communication and Advertising at Universidad Peruana de Ciencias Aplicadas
January 1, 2016 - January 1, 2021Master in Digital Marketing at ESIC University
January 11, 2030 - December 25, 2025Specialized Program in Social Media & Growth Marketing at ESIC University
January 1, 2024 - January 1, 2024Content Marketing Certification at APEM Marketing School
January 1, 2024 - January 1, 2024Diploma in Leadership and Communication at HubSpot Academy
January 1, 2023 - January 1, 2023SEO (Search Engine Optimization) at Universidad San Martín de Porres
January 1, 2022 - January 1, 2022Google Analytics for Beginners Certification at Google
January 1, 2020 - January 1, 2020Google Digital Academy at Google
January 11, 2030 - December 25, 2025Qualifications
Máster en Marketing Digital
January 1, 2024 - November 19, 2025Certificado en Marketing de Contenidos
January 1, 2024 - November 19, 2025Diplomado en Liderazgo y Comunicación
January 1, 2023 - November 19, 2025Posicionamiento Web en Buscadores (SEO)
January 1, 2022 - November 19, 2025Certificado de Google Analytics para Principiantes
January 1, 2020 - November 19, 2025Comunicación y Publicidad
January 1, 2016 - January 1, 2021Google Analytics for Beginners Certification
January 1, 2020 - December 31, 2020Content Marketing Certification
January 1, 2024 - December 31, 2024Diploma in Leadership and Communication
January 1, 2023 - December 31, 2023Specialized Program in Social Media & Growth Marketing
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2022 - December 31, 2022Google Digital Academy
January 11, 2030 - December 9, 2025APEM Marketing School Content Marketing Certification
January 1, 2024 - January 1, 2024HubSpot Academy Diploma in Leadership and Communication
January 1, 2023 - January 1, 2023SEO - Search Engine Optimization
January 1, 2022 - January 1, 2022Google Analytics for Beginners Certification
January 1, 2020 - January 1, 2020Google Digital Academy
January 11, 2030 - December 9, 2025Specialized Program in Social Media & Growth Marketing
January 1, 2024 - January 1, 2024Content Marketing Certification
January 1, 2024 - January 1, 2024Diploma in Leadership and Communication
January 1, 2023 - January 1, 2023SEO (Search Engine Optimization)
January 1, 2022 - January 1, 2022Google Analytics for Beginners Certification
January 1, 2020 - January 1, 2020Industry Experience
Professional Services, Software & Internet, Retail, Media & Entertainment, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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